How to optimize SEO for building a corporate website?

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SEO for a corporate website - how to optimize? Creation of corporate websites has always been the main driving force. The reasons are obvious. Corporate websites can not only bring orders to businesses, but also draw attention to corporate brands, which can increase brand awareness of business enterprises.

Also, many issues with corporate websites have been found, such as poor rankings, and also some websites cannot display brand words effectively. Therefore, I hope that with the help of this article, companies will be able to avoid detours:

The content of the article:

• 1. Preparation
• 2. Bringing the site to the Internet
• 3. Optimization

So, how to optimize SEO for a corporate website?

1. Preparation

Under normal conditions, the creation of corporate sites is outsourced to third-party companies, in fact this is not a problem, but companies should not only focus on the style of the site when making decisions, but also pay attention to the following points:

Website creation

The purpose of creating a website is to promote it. The first requirement is that the style matches the requirements of the business enterprise. Second, we must consider whether this website is SEO compliant. Especially for some companies that spend a lot of money to develop a website, we should look for a website builder with SEO expertise for a corporate website.

The company builds the website and signs the after-sales service to avoid some website building companies only focus on style design. And SEO-optimization in this case remains overboard.

Content preparation

At the same time, if a company does SEO on its own, it also needs to prepare content for release. This content is more about ranking rather than information like company presentation. Of course, company representation is also very important, but at the end of the day, we need to get high rankings before we can do that.

If this is a third party operation, we need to think about how the other party can optimize the path for us and add content quality to us. We can choose the content to read accordingly. Of course, if a business doesn't understand SEO, they can hire SEO experts to guide them.

2. Bringing the site to the Internet

Once the website is created, the content is properly prepared and the website is ready to go online. I recommend that this step is best performed by experienced people. For example, populate content offline before going online so the new site doesn't get sandboxed:

Content layout

As for the content, we have already prepared it, but the specific layout is still very specific. Of course, the sites are different. I only give a general explanation:

1. Shared corporate sites should follow the principle of a pyramidal structure.
2. Content related pages should be internally linked to each other.
3. Pages use related content to recommend each other to improve content crawl rate.

Building External Links

When building inbound links, I suggest setting up a number of high-quality inbound links early on in building a website, such as: high-weight inbound links to an industry platform, high-weight friend links, linking directory navigation websites, etc. The purpose of this is to improve the website's initial weight, which will help the website's verbosity at a later stage.

3. Optimization

Release principles

The content release of a new site is different from a regular site. We need to pay attention to the following questions:

1. Post low-competitive content first.
2. It's best to post original content.
3. Publishing content should be regular, for example, several articles a day, gradually increase, etc.

In particular, what principles should be used to increase the content. I believe this could be based on your site's ranking needs, the amount of content produced, changes in the number of crawlers, and so on.

Data Tracking

Once the website is up and running normally, under normal circumstances, the website will be logged everywhere and traffic data will be generated within a few days or a week. At present, it is very important for a new site to use the received data effectively. We may track website data using various website statistics tools:

Traffic generation page

Pay attention to the traffic the page appears on. This page is usually of high quality. Usually this is the main page. Because of the pyramid structure of the website, the home page carries the most weight. We need to pay attention to which keywords are generating traffic.

Initially, inbound link augmentation can be used to help the main keywords. Once rankings stabilize, look at the rankings of other keywords on the homepage. If there is no ranking, you can adjust the density of other keywords on the main page, internal links, external links and other data accordingly, then wait for new keywords to rank.

Time on site

When we get the data, in addition to working on SEO, we also need to check the time the user spent on the first page. You can usually find this data in analytics tools. Whether the quality of our content and the style of the site matches the needs of the target users, of course, this is just an estimate, since people's tastes differ, we can use it as a guideline for website adjustments.

Number of pages viewed

Other data is that after the user visits the first page, the pages he visits again. If there are many pages visited, we can judge that a website's internal link has some value. Otherwise, appropriate adjustments must be made. Of course, there will be a time-on-page issue in this process, and we can also refer it to the time-on-page data for comprehensive editing.

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