How to optimize page title design for SEO?

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SEO optimization of the page title - how to do it? For businesses, after we go online, we will always encounter various small problems, such as: the keywords on the relevant pages of the website cannot be reasonably displayed in the search results, and often the query result is missing.

Among them, one of the most important factors is the design of the page title, if we have problems in the process of designing the title or we ignore this detail to a certain extent, it will have a certain impact on the page rank.

So, SEO optimization of the page title - how to do it?

The content of the article:

• 1. Unique and nameless page titles
• 2. The page header structure is a bit longer
• 3. Location of keywords in the page title
• 4. The title of the page collects keywords
• 5. Strategy for shortening page titles

1. Unique and nameless page titles

When diagnosing SEO titles on corporate website pages in the past, I often found two special cases:

1. For all pages of the entire site, the content in the title tag is the name, for example: the full name of the company.
2. The whole site has many pages, the title tag is empty and there is no title on the page.

One of the easiest ways to check for this issue is:

1. Open several important pages one by one.
2. Use Ctrl+U to view the source of the page and then check the content in the tag to see if it's largely unified or the tag is missing

If you have this problem, you must fix it in time.

2. The page header structure is a bit longer

During SEO diagnostics in the past, I often encountered many patterns in the process of building a website, and the page title structure was often very long. Let's take a content page or a product page as an example:

• Duplicate: content title - category name - brand word (or Beijing XX Technology Co., Ltd.)

While we see this structure as relatively reasonable and visually short, in practice the content name header is often very long.

As a result, more than 80% of the title of our entire page cannot be fully displayed in the search structure. This affects the display of brand words and limits the increase in the click-through rate of the page.

In general, I recommend the structure of the page title: content title - brand words, such a form.

3. Location of keywords in the page title

When we design web page titles and keyword layouts, we always usually understand the content of the title from the user's point of view. It's not a problem, and it's also a good point, but for the search engines, your "goodwill". This may increase the burden of identifying the other party.

For example: We know that when launching Huawei P50, it is common to list the price of Huawei p50 mobile phone and display the corresponding data options. Currently, you are planning to write a quality article to focus on the Huawei p50 price, and sometimes the title will be formatted like this:

• Example: Huawei p50 price_Huawei p50_XX Technology Network launch event

After the first glance and understanding, we can clearly understand that when the conference is held, the price of the mobile phone will be launched, then the keyword competition will come into play.

Therefore, I recommend that you use:

• Huawei p50 price – XX Technology Network
• Huawei p50 price - a piece of descriptive text

One of these two forms is more favorable for centralizing the weight of the page title keywords.

4. The title of the page collects keywords

Accumulation of keywords in the title of the page is a strategy often used in early SEO. A simple understanding is that when we design a page, in the title tag of the page we often mention the keyword that needs to be ranked, words like:

For example: SEO Skills_SEO Strategy_SEO Method_SEO Optimization Technique_Brand Words

Headlines like this actually reinforce the main idea: SEO technology headline optimization, usually when we develop headlines like this, we can theoretically simplify them, for example: SEO optimization techniques, strategies, techniques, techniques - brand words.

This keeps the page relatively clean and concise.

5. Strategy for shortening page titles

This is a strategy that is rarely mentioned, and at the same time, not many SEOs do in-depth research in this area, less words, relatively better.

Currently, when we are optimizing titles, we need to think about whether we can use some "semantic" words to replace keywords in the page title.

For example:

• SEO “=” search engine optimization
• ERP “=” enterprise management system
• ROI “=” return on investment

Thus, we can intelligently substitute relevance when designing the title to further simplify the length of the page title. Let's analyze it further:

Let's say when you're trying to rank for the "SEO" keywords, you're probably putting a lot of "SEO" related links into external links and very few "SEO" related backlinks.

In fact, this can be a waste of resources and an imperfect strategy, generally speaking, when you try to invest resources in "search engine optimization", SEO rankings can increase faster.

This actually implies a situation of efficient use of resources.

Let's summarizeA: SEO is a very detailed job. Refinement of the design of each page ranking element will significantly reduce the investment of resources and the time period for ranking.

Reading this article:

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• How to Use Synonyms for Better Search Engine Rankings

Thanks for reading: SEO HELPER | NICOLA.TOP