✔️ SEO HELPER | NICOLA.TOP
SEO (Search Engine Optimization) is the process of optimizing a website to improve its position in the search results. With the help of SEO, you can increase website traffic, attract new visitors and increase conversions. SEO is based on keywords, content, site structure, loading speed, and many other factors.
SEO helps to increase the visibility of a website in search engines, which greatly increases its traffic. The higher the position of the site in the search results, the more likely it is that the user will go to it and perform the desired action. For example, make an order or leave contact details.
Search engines use algorithms that evaluate the quality and relevance of content on websites. SEO specialists optimize websites with these algorithms in mind so that websites get higher positions in SERPs. This is done through content optimization, the technical aspects of the site, and external links to the site.
SEO specialists use many tools to analyze and optimize a website. Some of them are Google Analytics, SEMRush, Ahrefs, Moz, Majestic SEO, Screaming Frog and many more. These tools help you identify weaknesses on your site and determine what changes need to be made to improve your rankings.
SEO results can be seen within a few weeks after the start of work on the site. However, it may take several months to achieve stable results. It should be borne in mind that competition in some niches can be very high, so it is not always possible to achieve first places in the search results.
The ultimate goal that everyone wants to achieve in SEO is none other than the following three types, among which improving rankings and getting traffic are necessary means in the process:
1. achieve clicks on ads;
2. sell goods/services;
3. improve brand building.
Therefore, now many companies are doing SEO differently than before: if earlier it was enough just to increase search traffic to the site, now, in addition to this step, it is more important to be responsible for the entire behavior of search traffic.
More than 20 years have passed since the birth of the search engine, and the development of search engine technology has also gone through four main stages.
The so-called "website navigation", through manual collection and sorting, lists and intelligently classifies high-quality websites into various categories, allowing users to visit them directly, reducing the difficulty for users to browse websites.
In the era of search engines, the accepted technology is the method of text analysis and indexing. For example, many classical information retrieval models such as the Boolean model, the vector space model, or the probability model are used to calculate the difference between the query word (Query) user input and the degree of relevance of the text content of a web page.
In the era of backlinks (Backlinks) as the main algorithm, the well-known SEO rules at this stage are: content is king, inbound links are king, and a known PR value (PageRank). The focus of SEO is updating content and sending backlinks.
Also known as the 'user experience era', search engines have begun a phase of user behavior analysis (click through rate, bounce rate, dwell time, etc.), the better the user behavior data, the easier it is to get extra points. The focus of SEO is from the user's point of view, aimed at satisfying user needs.
Understanding how search engines have evolved over time can help us better understand what SEO work is currently focusing on so that we can really get good at SEO from a user perspective and make SEO more effective.
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