Search engine filters

The main filters of Google and Yandex - Section

Section: Google and Yandex Search Engine Filters

Search engine filters Google and Yandex. Filters are algorithms or principles that search engines use when identifying offending sites with artificially increased positions for improved presence in search results.

Filter types

⟹ Manual: superimposed manually by assessors or employees of the search engine;
⟹ Automatic: superimposed by the search engine automatically.
Manually applied filters are more difficult to remove because they manual filter requires manual removal.

Signs of being filtered or banned
1. A significant drop in natural search traffic.
2. A sharp decrease in the position of the site in the issue.
3. Dropping individual pages or the entire resource into an additional index.
4. Complete loss of the site or individual pages from the index.
5. New pages of the site are not included in the index.
Low positions of the resource in the issue of vital issues.

Yandex search engine filters

1. Use of SEO texts (Baden-Baden);
2. Deception of mobile Internet users (paid subscriptions);
3. Useless content, advertising, spam;
4. Use of external SEO links for promotion ("Minusinsk");
5. Unwanted programs and dangerous files;
6. Dangerous sites (sites with viruses);
7. Cryptocurrency mining;
8. Placement of SEO-links on the pages of the site (add-on minusincr);
9. Doorway;
10. Request spam;
11. Hidden text;
12. Clickjacking;
13. Cheat;
14. Promotion of cheating;
15. Affiliate program;
16. Phishing;
17. SMS fraud;
18. Cloaking.

Google search engine filters
1. Panda (panda);
2. Penguin (penguin);
3. Humming-bird (hummingbird);
4. Rank Brain;
6. Sandbox (sandbox).

Problems leading to filters
1. non-unique content (copy-paste, non-author's content);
2. low quality and unreadable content;
3. inappropriate use of keywords and links in the text, a large amount of occurrence of the key;
4. uncomfortable outdated design;
5. an excessive number of pop-ups that block the visible
part of the content and interfere with page browsing;
6. young sites with a lot of outgoing links;
7. high bounce rate;
8. signs of a satellite site;
9. information that is not of value to the user, but created to deceive search engines;
10. a small amount of content with a much larger amount of advertising;
11. signs of a doorway;
12. sites with duplicate content inside, etc.;
13. mass and uncontrolled purchase of links;
14. make an unbalanced anchor list of links;
15. choose non-thematic donor domains;
16. put down links from satellite sites (creating sites to promote the main one);
17. choose an unnatural place to place a link (site footers, unreadable texts, small texts, etc.);
18. buy links in jerks, unbalanced;
19. significantly increase the number of purchased links over natural ones.

Below are all the materials covering this topic:

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