This day is as ordinary as any other. You open your Google Analytics account to view your site's analytics. See the data is not normal, less sessions, less pageviews,...
Search engine filters
✔️ Rubric: Filters of search engines Google and Yandex
Search engine filters (PS) Google and Yandex are algorithms that are used by search engines to determine the quality of content on sites and their relevance to user requests. Every day, millions of queries are processed by search engines, and filters are one of the most important elements that help to satisfy the needs of users.
Main types of filters
There are many types of search engine filters, including algorithms that look for duplicate content, invalid links, low quality content, and more. The most common types of filters are:
1. Panda is a filter that tracks low quality content.
2. Penguin - a filter that tracks invalid links.
3. Hummingbird is a filter that tracks duplicate content.
4. Pigeon is a filter that tracks local search results.
5. RankBrain is a filter that uses artificial intelligence to process user requests.
6. Mobilegeddon - a filter that monitors the mobile optimization of sites.
How filters affect search engine optimization
With search engine filters in place, website optimization becomes more complex and requires more time and effort. Filters allow search engines to provide more accurate and relevant results, but can also negatively impact a site's ranking if it doesn't meet quality standards.
How to avoid being filtered
To avoid falling under search engine filters, you need to monitor the quality of content on the site, avoid duplicating content, remove false links and monitor mobile optimization. You also need to make sure that your site complies with the requirements of search engines, adapt to new changes and follow trends in SEO.
How to use filters to your advantage
While filters can create some issues for webmasters and SEOs, they can also be used to their advantage. Using search engine filters can help you optimize your content, make it more relevant, and improve your SERP rankings. For example, a Panda filter can help you detect and fix low-quality content on your site, which can help you rank better.
In addition, some filters, such as Hummingbird and RankBrain, use artificial intelligence to analyze user queries and provide more accurate results. With the right use of keywords and phrases, you can increase your relevancy and improve your position in the SERPs.
How to track and analyze filters
To work effectively with filters, you need to regularly monitor and analyze their impact on your site. There are various tools, such as Google Search Console and SEMrush, that allow you to track changes in a site's ranking and analyze which filters might affect its position in the SERPs.
It is also necessary to stay up to date with the latest search engine algorithm updates in order to know which filters may be introduced or changed in the future and take appropriate measures to maintain the optimal quality of your site.
– Manual: superimposed manually by assessors or employees of the search engine;
– Automatic: Superimposed by the search engine automatically.
Manually applied filters are more difficult to remove because they manual filter requires manual removal.
Signs of being filtered or banned
1. A significant drop in natural search traffic.
2. A sharp decrease in the position of the site in the issue.
3. Dropping individual pages or the entire resource into an additional index.
4. Complete loss of the site or individual pages from the index.
5. New pages of the site are not included in the index.
6. Low positions of the resource in the issue of vital issues.
Yandex search engine filters
1. Use of SEO texts (Baden-Baden);
2. Deception of mobile Internet users (paid subscriptions);
3. Useless content, advertising, spam;
4. Use of external SEO links for promotion ("Minusinsk");
5. Unwanted programs and dangerous files;
6. Dangerous sites (sites with viruses);
7. Cryptocurrency mining;
8. Placement of SEO-links on the pages of the site (add-on minusincr);
10. Request spam;
11. Hidden text;
14. Promotion of cheating;
15. Affiliate program;
17. SMS fraud;
Google search engine filters
1. Panda (panda);
2. Penguin (penguin);
3. Humming-bird (hummingbird);
4. Rank Brain;
6. Sandbox (sandbox).
Problems leading to filters
1. Non-unique content (copy-paste, non-author's content);
2. Low quality and unreadable content;
3. Inappropriate use of keywords and links in the text, a large amount of key entry;
4. Uncomfortable outdated design;
5. Excessive number of popups that block the visible
part of the content and interfere with page browsing;
6. Young sites with a lot of outgoing links;
7. High bounce rate;
8. Signs of a satellite site;
9. Information that is not of value to the user, but created to deceive search engines;
10. A small amount of content with a much larger amount of advertising;
11. Signs of a doorway;
12. Sites with duplicate content inside, etc.;
13. Bulk and uncontrolled purchase of links;
14. Compile an unbalanced anchor list of links;
15. Choose non-thematic donor domains;
16. Put down links from satellite sites (creating sites to promote the main one);
17. Choose an unnatural place to place a link (site footers, unreadable texts, small texts, etc.);
18. Buying links in jerks, unbalanced;
19. Significantly increase the number of purchased links over natural ones.
⟹ Below are materials revealing this topic:
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