How to do SEO in the era of mobile Internet?

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With the development of the Internet mobile internet era in recent years has gradually entered a new era. The number of Internet users on mobile phones has grown exponentially, gradually replacing the traditional PC and becoming mainstream. So, in the age of the mobile web, what is the difference between SEO and traditional forms of promotion?

The content of the article:

• Understanding the Problem
• What obstacles does SEO face?
• SEO in the Age of Mobile Internet

Understanding the Problem

To understand this problem, we must first understand what changes have taken place in the mobile Internet environment:

1. Reduced display of mobile Internet content. It is limited by the screen size of the mobile phone, and the amount of information that can be displayed on the mobile phone is much smaller than on the PC side, further reducing the content displayed.
2. There are more and more mobile Internet accesses. In the traditional Internet login, it mainly relies on search engines and navigation pages, while in the mobile Internet environment, the inputs are diverse. In addition to search engines, apps have become the main form of entry.
3. The attitude of the platform towards SEO has changed. In the old search engine environment, the content carrier was mainly websites, but platforms have gradually shifted in the mobile Internet environment.

What obstacles does SEO face?

Based on these changes, it can be assumed that SEO in the era of mobile Internet will face the following situations:

1. The SEO role of the site is gradually weakening. In the process of Internet mobilization, the role of the site as an SEO carrier is gradually weakening. Today, the main role of a site is to take on the role of display and function, that is, it exists as a landing and conversion page.
2. There are more and more SEO content form bearers. On the mobile web, content is no longer limited to websites, but can be published on various independent media platforms and official platforms, with basically the same SEO capabilities.
3. The homogenized content is further softened. That is, SEO requirements for content originality have become higher, the value of previous pseudo-original content has weakened, and the ability of original content to receive traffic is higher.

SEO in the Age of Mobile Internet

Based on this, SEO practices in the era of mobile Internet can be attributed to the following points:

1. Content will be the core. Traditional collectible and pseudo-original forms will be gradually eliminated. Diverse, original and high-quality content will be the basis. Content form requirements are higher, not only images and texts, but also video and page requirements.
2. IP is more expensive. Taking IP as the main carrier of SEO communication, IP can be brand IP, private IP, professional IP building, private domain fan and traffic generation, will become the main value of SEO conversion.
3. The platform algorithm still needs to be studied. In the mobile Internet environment, there is a stronger dependence on algorithms, which is beyond doubt. This means that SEO techniques still exist, but in a different direction. That is, the traditional SEO algorithm technology is mainly external links, indexing, etc., but in the mobile web environment, the technical requirements for SEO have changed to quality, relevance, relevance, user preferences, etc.
4. Keywords are always fundamental. If you've been doing white hat SEO since the beginning, you'll find that the mobile web environment hasn't changed much, and content creation and churn are still keyword-driven.

In general, the biggest challenges for SEO in the mobile web environment are still related to content and algorithms. The ability to continuously and consistently output high-quality content and an algorithm that can match the platform as closely as possible is a fundamental key to good SEO performance.

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Thanks for reading: SEO HELPER | NICOLA.TOP