Search Engine Optimization (SEO) Highlights

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Nowadays, many businesses/entrepreneurs have ceased to exist, and some have been supplanted by more powerful enterprises. Entrepreneurship has changed a lot, it is difficult for small, medium and micro enterprises to survive. I mapped out the highlights of “SEO...Website SEO optimization” and share it with you so that you can avoid common mistakes.

The content of the article:

• 1. Website content optimization
• 2. Keyword optimization
• 3. Link Optimization

1. Website content optimization

Search engines must display high quality content to users, recognize search value and user value, and allow search engine providers and users to win win-win results so that there is power to continue to survive.

In the past, we often said that content is everything, and everything is aimed at creating quality content. As an ordinary web user, it is difficult to update the content of the site for a long time, because you need to create a lot of new high-quality content. Creating content is not as easy as copy and paste. Some people just can't bear to do it.

The best way to create content is to choose a theme for your website. If you keep creating new content in one direction, you'll look professional and focused, and it'll be easier for you to get search engine recommendations. Many people in the field of search engine optimization have heard of Zak and the content of his blog, it mainly consists of articles published on the topics of search engine optimization, so until now, even if it is not updated much, it still has a high weight and significance in search engines.

In addition to high-quality original content, website content also needs to be updated frequently to attract crawlers to visit and index the content.

2. Keyword optimization

SEO keyword optimization has two parts.

The first part is the keywords in the content of the site. Typically keyword density is 2%-8%. This detection method can be a tool for webmasters. Keywords should be at the beginning and end of the article, as well as at the beginning and end of the movie.

The second part is the technical tag keywords. All sites must have meta tags. This tag contains: keywords, description. The representation of this tag can be seen with the web page source code tool: among them, the content contains certain keywords and descriptions. Tags are basically provided to search engine spiders so that they can identify the content of a website.

3. Links

We can say that the entire Internet consists of millions of links. Website link optimization allows users and search engines to find a website in the easiest way possible. There are also two aspects here.

The first aspect is the link to the website itself. In the beginning, it was difficult or unfriendly for search engines to identify dynamic URLs like: https://www.nicola.top/ ? p=32514, where the question mark is a dynamic character, compared to https://www.nicola.top/marketing-view/3585.html. This structure is easier to understand than the first. However, with the development of high technology such as artificial intelligence, now search engines can identify dynamic URLs, but they are still unfriendly.

All famous websites in the world basically have static URLs. The static url mentioned here is pseudo static for dynamic websites and the real static url is usually a straight html file.

Another aspect of link optimization is inbound link building. An external link is for accessing our website by clicking on a link located on other people's websites.

Creating external links is very difficult. If you are not famous in a certain area, it will be difficult for you to get external links.

If a website with a higher weight recommends your website, then your website will also receive a higher weight and more traffic. In fact, this weight claim is not officially recognized by any search engine. Weight observed by webmaster tools based on experience.

For example: the maximum weight value is 9. In the process of obtaining external links, we need at least a website with a weight value of 5 or more to recommend us, this approach of building external links will increase traffic.

The above three aspects are the main points of search engine optimization. Specific details are not explained in this article. SEO practitioners or people who want to enter the industry should focus on these aspects.

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Thanks for reading: SEO HELPER | NICOLA.TOP