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If you are interested in the technical optimization of the site, then you definitely need to know about the following important aspects:
1. Optimizing site loading speed is one of the most important factors that can affect the ranking of a site in search results. In this case, you need to pay attention to parameters such as image size, code optimization, and the use of caching.
2. Responsive design - in today's world, most users access websites from mobile devices. Therefore, it is important that your site is responsive and displays correctly on all devices.
3. The correct structure of the site is not only important for users, but also for search robots. It is important that the site has a clear and logical structure with well-formed H1-H6 headings, meta tags and other elements.
4. Dealing with Errors – A website can experience various errors, such as 404 errors, which can negatively impact user experience and search rankings. It is necessary to constantly monitor possible errors and correct them.
5. Using an SSL certificate is important for the security of users and the protection of data on the site. Sites without an SSL certificate can be marked as insecure, which can turn users off.
6. Checking for viruses and hacker attacks - this is important to protect the site from possible threats and attacks from hackers. You should regularly check your site for viruses and other threats to keep users and data on the site safe.
Website optimization technology generally refers to the promotion of corporate websites through search engine optimization, friendly links, rich content crawling, community spread, and gentle article promotion.
In order for the site to compete successfully in search results, it is necessary not only to create unique content, but also to properly configure the technical part. In this section, we will consider the main aspects of the technical optimization of the site.
One of the main factors influencing the ranking of a site in search engines is page loading speed. To make sure your site loads quickly, you need to audit and optimize your images, CSS, and JavaScript files.
URLs should be easy to read and include keywords. In addition, you must ensure that each page has a unique URL that contains keywords related to the page's content.
Metadata is information that appears in search results and on site pages. It's important to get your page titles, descriptions, and keywords right. They must be unique for each page and contain keywords.
Duplicate content on a site can negatively affect its ranking. Therefore, it is important to check for duplicates and eliminate them.
Robots.txt is a file that allows you to control the access of search engines to the pages of the site. Sitemap.xml is a file that contains information about the site structure. Having these files will help search engines index your site faster.
With the growing number of mobile device users, it is important to have a mobile version of the site. It should be optimized for devices with different screen resolutions and provide easy site navigation.
It is important to note that website technical optimization is an ongoing process. It is necessary to regularly analyze and make changes so that the site is always at the top of search results. In addition, you should pay attention to the security of the site and the presence of an SSL certificate, which provides a secure connection between the user and the server.
Another important aspect of technical optimization is the optimization of the site structure and internal linking. Each page should have a logical structure and link to other pages on the site to provide easy navigation for the user and help search engines understand which pages are most important.
Do not forget about the social optimization of the site. To do this, you need to add social network buttons to the site and provide the ability to easily and quickly publish content on them. This will help to attract more visitors and increase the level of interaction with the audience.
Website technical optimization is a complex and multifaceted process that requires constant attention and updating. However, getting the technical aspect of a site right is key to succeeding in an online business and attracting more visitors.
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