SEO Career in Search Engine Optimization – SEO Specialist
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Occupation SEO Specialist corresponds to the development of the times, to naturally improve the website's search engine ranking results, thereby attracting more potential customers to view the website, the purpose is to increase website traffic, improve the sales performance of the enterprise and gain benefits.
The content of the article:
main function
By knowing how various search engines crawl web pages, how to index them, and how to rank them in search results for a particular keyword, we can optimize the content of web pages to suit users' browsing habits.
through user experience, thereby increasing website traffic and ultimately improving website sales or advertising. The so-called "processing for search engine optimization" is intended to make the site more acceptable to search engines. The search engine will compare the content of websites with some relevant data, and then the browser will present the content to the crawler in the fastest and most complete way.
Because many studies have shown that search engine users often only pay attention to the first few elements of search results, many commercial websites hope to influence search engine rankings through various forms. Among them are all kinds of websites that make their living from advertising. SEO technology is being used by many shortsighted people to use some inappropriate SEO cheats, sacrificing user experience and blindly catering to search engine defects to improve rankings. This SEO technique is undesirable and will eventually be rejected by users.
Types
General SEO requirements are divided into two types:
- target keywords are in the top ten (i.e. home page) of search engines such as Yandex and Google, and the number of target customers of such enterprises is limited and very accurate, and target keywords are less than 50,000;
- other target keywords such customers are calculated in terms of 100,000, 1,000,000, 10,000,000, such as portal sites and information websites. Such clients need to optimize many keywords on the home page, top five, top three, and first place in search engines.
Thinking
SEO should be called the technology of SEO traffic or the art of SEO traffic. The goal is traffic. More traffic with a conversion rate. Naturally, we all know that we need a large number of long keywords.
How to extract this large number of long words? How to build long tail keywords? How to do a good job of building content? These questions require the SEO to assign working content, with the help of some software or programs, of course.
For example, the content of the corporate site itself is relatively small, with only dozens of items included. How to make a large number of long words to deal with these problems, first consider from the user's point of view what content and what service the user needs. From a certain point of view, SEO technology really needs to be cut down, and optimization trails shouldn't be too obvious, especially for new sites, so SEO thinking is the most important.
Career prospects
1. Follow technological innovation
Some people think that SEO does not require too much technical knowledge and does not need to know too much code, programs, drawings, knowledge of creating websites, knowledge of the server. Then the constant pursuit of technology is a very powerful path after SEO practice.
After entering the SEO industry, the future must evolve, and constantly learning new technical knowledge related to the website is a very good SEO path. Many good personal webmasters work in SEO and the website is completely under their control. Mastering various website building and server technologies will only pave the way for your future strong SEO.
Do some SEO people actually refuse to learn all kinds of website building knowledge, thinking that code, programs, art, and server knowledge are useless for SEO? Then ask yourself why such people do SEO? Don't you do SEO for the purpose of building a website? And doing SEO? Doesn't knowing the code, the program, the art and the server help you in building a website? Maybe you will say that doing too much is too difficult, which is not conducive to development, and you need to learn it well.
I can only say that you are making excuses: I don't let you learn to run before you learn to walk, but if you don't have the heart to run, you cannot learn to walk. What's more, SEO requires a lot of knowledge about building websites, and people have to constantly outdo themselves and learn new things in their lives, or you'll lose yourself.
2. SEO strategic talent
SEOs in developed countries like Europe and the US love to talk about SEO strategies, while SEOs at home love to talk about how to make inbound links. Although this gap is not small, it is believed that it is only temporary.
After all, developed countries such as Europe and the US are really ahead of us in the development of the SEO industry, when they do website SEO, they care more about the strategic level, while the vast majority of our SEO is only at the tactical level. This refers to battle Generals concerned with matters at the strategic level, while squad leaders should only consider matters at the tactical level, while soldiers should only consider matters at the execution level.
3. SEO Marketing Road
SEO is a very cost-effective promotion method that is part of how a website works and is also the most commonly used online marketing method. In this case, SEO and marketing are inseparable.[/ios_note]
What does marketing mean? Marketing is the discipline of how to discover, create and deliver value to meet the needs of a specific target market while generating profit. Marketing is used to identify unmet needs, identify and measure the size and profit potential of target markets, and find the most suitable market segments for companies to enter and market offerings suitable for that segment.
You can choose the SEO marketing path and develop more towards successful marketing talent. Spend more time on SEO and ways to open up the market, spend more energy on combining SEO and products, and be an SEO talent. Maybe this SEO marketing path is a little empty, but isn't the main goal of SEO just marketing a website? A website that can't make a profit can't really be considered a great website, can it? The path to marketing through SEO. To get more profit.
4. SEO Talents
What is the biggest difference between technical talent and managerial talent: the former prioritizes business management, while the latter prioritizes people management. The former requires a relatively high IQ, while the latter requires a higher emotional intelligence.
An SEO specialist may not know much about technology, but he cannot fully understand the technology. A technical SEO may know a little about marketing, but they don't understand marketing at all. An SEO specialist may not understand the strategy very well, but they don't have to understand it completely either. SEO specialists should be a panacea, taking into account all aspects, SEO management should understand two main problems: one is “standardization” and the other is “systematization”.
Domestic development status
Undoubtedly, SEO is developing rapidly, like mushrooms after a spring rain, but we see that there are still many problems in the development of SEO in Russia:
- There are few people in this field, and not all of them are professionals.
- There are no educational institutions.
- Most of them are workshop-style operations, meaning they basically make certain changes to their company's website, which is called website optimization.
- There are professional companies, but the scale is not large and the technology is average.
The SEO industry is still in its infancy:
- SEO companies are small in scale and constantly differentiating, making it difficult to grow and scale;
- SEO optimization technology remains in the optimization skills circulating on the web without overall SEO planning and strategies;
- The objects of SEO-optimization services are mainly small and medium-sized enterprises and have clear regional characteristics;
- Prices in the SEO market are chaotic and chaotic, and vicious competition forms on the ground;
- The SEO industry lacks self-discipline, service quality varies, and brands are few.
During this process, the following trends will be observed throughout the market:
- SEO is no longer a new concept and has been fully accepted by most companies;
- SEO companies and regular network companies infiltrate and integrate with each other;
- Various industry portal companies have their own SEO teams;
- The meteoric rise of SEO learning;
- The SEO market is divided, the high-end market share is given to a few SEO companies that have won the competition, and most of the remaining SEO companies and personal workshops are still crammed into the tough low-end market.
SEO specialist
Job Overview
SEO Specialist An SEO Specialist basically refers to a network engineer who is responsible for the search engine optimization of a website. Its main purpose is to make the main elements of a website fit the principles of search and search engine ranking and more user-friendly (search engine friendly) by adopting reasonable means that are easily indexed by search engines to make it easier to be included and priority for search engines.
The content of the work
- Optimizing website structure and pages so that search engines can better retrieve and index web content.
- Analyze and research keyword competition and conversion rates, and develop SEO strategies.
- Monitor and analyze various website data, including website software and hardware performance, search engine crawls, website traffic, bounce rate and visitor viscosity, website indexing and keyword ranking monitoring, etc.
- Collaborate with other departments such as internal operation and maintenance, technology, UE, etc.
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