How Backlinks Help Increase Traffic and Authority

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80% SEO (search engine optimization) experts believe that link building is a very effective marketing tactic. Accumulating high-quality backlinks can be very difficult if you don't first determine which backlink strategies work. However, you can use several different strategies at the same time to combine backlinks and build brand awareness.

Keep reading as I walk you through the most effective backlink strategies and how to apply them.

The content of the article:

• Why Backlink Strategy Matters
• 6 Backlink Strategies

Why Backlink Strategy Matters

Backlinks are generated when a third party site links to your site. This is also called an "inbound link" and is a link from one website to another page on the website.

The most common types of backlinks are: A website links to an external link to explain or promote another website. If a third-party website links to you, this is equivalent to Google showing your website's authority, which can increase your website's ranking.

The number and quality of backlinks you have will affect your domain authority, which means your ranking on Google. The higher your weight, the higher your rating.

Since 50% of your traffic is in the first few search results, you need to keep your search results as high as possible to get more organic traffic. For the Google algorithm, a high number of backlinks means a high website authority. The data shows that the number one result in Google search has an average of 380% more backlinks than results two through ten.

It's worth noting that high-quality backlinks (for example, from other sites with high domain authority) are more helpful in boosting your rankings.

Simply put, sites that rank well in Google search get more organic search traffic. If you want to be on top and get more traffic, you need a strong backlink strategy.

6 Backlink Strategies

If you don't know how to build backlinks to improve SEO performance and domain authority. Here are 6 strategies you can try.

1. Write general content

The first step in building a backlink strategy is content creation. In the real world 90% web pages have no traffic. If your content has no traffic, no site will link back to it. This is why 75% marketers say that the content they create is specifically for backlinks.

According to HubSpot backlink experts, the top three types of content for building backlinks are:

1. Stories backed up by raw data;
2. The value of interviews with experts and opinion leaders;
3. Recommendations on niche topics (topics related to highly specialized market segments).

2. Look for Broken Links

It's a bit of a dirty trick, but it can help you beat the competition. Although somewhat old-fashioned, it is still used by 53% marketers.

Specifically, you need to find broken links on your website and create new content to fill them. Ideally, you should target your competitor's website and find the broken links associated with it. To do this, you can use a broken link checker like Ahrefs. Once you find a broken link, you can go ahead and run the URL (web address) through the backlink checker.

The backlink checker will show you all the sites that link to a broken link. You can then write an article to replace the content of the original link, and finally contact all sites seeking to replace the original link.

For example, the link to an article on how to handle work email is broken and you want to replace it with your own link. First, you can run this URL through Ahrefs Backlink Checker to get a list of sites linked to this article. You then send an email to each site, alerting them that the link is down and inviting them to go to your article.

3. Write guest articles

Posting as a guest is a very popular backlink tactic. About 75% SEOs use this to build backlinks. This way, you can build your authority on a niche topic and gain the ability to reach new audiences and show them the value of your brand.

Because it takes a lot of time to create content and the content you provide is free, it's easy to convince other sites to link to your content as a backlink.

4. Follow the news about your brand

If you're tracking user mentions of your brand or product online, you can find all discussions about brands that aren't already connected to your site to generate new backlinks.

This is a common tactic used by almost half of all marketers. Some useful tools include Buzzsumo and Ahrefs Content Explorer, which you can use to search for your brand name and find discussions on the web.

Google Alerts is a free tool that tracks the content you post every day and notifies you when it finds content containing certain keywords, such as your brand or product name. You can contact these sites directly and ask if they would like to link to your site.

5. Influencer promotion

By using influencers, you can build backlinks and find new audiences. Your brand awareness will also increase as influencers will recommend your brand or product to their followers. This is why 40% marketers use influencer promotion as their strategy.

But you don't necessarily need star-level influencers to get you going. In fact, influencers (nano-influencers) with fewer followers tend to have higher fan engagement rates.
Simply reach out to influencers in your field and offer them a free product or commission in exchange for placing your link on their website or social media page.

6. Link exchange

28% SEOs use link exchanges to optimize their backlink strategy. This is a great way to help each other. You help others and others will help you.

You just need to find a list of sites that complement yours and have a similar target audience to yours, but are not your direct competitors. You then publish your links by posting them on your website in exchange for them.

As an example, let's say you're a software company that provides professional assessments and advice. You need to look for sites that fit your niche but offer different services than yours. Once you find them, you can simply write an email explaining the details of the exchange.

Summarize

If your content creation performance hasn't lived up to expectations, link exchanges and influencer promotion can give you the boost you want. If you're really having a hard time, you can also pay for links, which 40% SEO professionals admit they sometimes use a similar strategy.

I hope the six backlink strategies above can be helpful to you.

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• Backlinks - popular exchanges to buy and analyze

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