Website promotion in social networks VK Instagram Twitter FaceBook

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In the realities of Web 3.0 - "Internet of people" - various social media, gathering audiences of millions, appear like mushrooms after rain. Many disappear and lose popularity, and some gather a billion users actively using the Internet every day. Social networks are a great platform for SEO promotion of your own website. Here, both increasing authority in the eyes of the search engine and attracting a new audience for the site are implemented. Website promotion in social networks, the most popular way to promote and attract an audience to the site, as well as an excellent source of natural links.

Today the most popular social networks are Facebook, Odnoklassniki, Vkontakte. Hundreds of millions of people use the twitter micro-messaging service every day, and Instagram posts as many pictures in a day as the planet took in a year 20 years ago.

YouTube videos have become more popular than late-night TV talk shows, and even one-year-olds can find the red service icon on their tablet and turn on cartoons on their own. Speaking about the optimization and promotion of our own website, we cannot skip such an important step as working with social networks.

The content of the article:

• Website promotion in social networks Facebook, Vkontakte, Odnoklassniki
• Promoting the site on Twitter
• Promotion on Instagram

Website promotion in social networks via Facebook, Vkontakte, Odnoklassniki

It was not in vain that I combined the main social networks in one section, because the principle of their functioning is similar. Services allow users to create their own pages, similar to questionnaires. The user can use the site to collect music, keep a diary, watch videos and chat with friends.

The algorithms of search networks are built in such a way that they do not index links to the site posted on social networks. This means that a lot of posted links will not transfer weight. But most importantly, search engines take into account the so-called social signals - the reaction of users to content posted with a mention of the site.

If you are just starting to promote in social networks, then you need to create a group for the site. This is the main channel of communication with users through which you will post new materials, answer questions, post interesting viral content that they want to share. The group should allow users to leave feedback on the materials posted on the site.

Approximate post formats for distribution in the group:

• Links to new site content (Title, a small announcement of the material and a link to it). Search engines will see that people follow the links, which means the content is interesting. This is an increase in trust in the site and an increase in positions in the issue.
• Surveys, information materials, not directly related to the site, short notes on the topic of the resource. This keeps the audience constantly in good shape, allows it to participate in the life of the group, be active, and not just read updates.
• Viral posts. Needed to recruit new members to the group. Community members will share posts on their own, their friends will read and go to the group. If they are interested in the topic, they will subscribe.
• Summing up the progress in these three social networks, we can conclude that the main effort should be directed to creating a site group. This 90% is the effect of all works. By promoting in Vkontakte, Odnoklassniki and Facebook, you solve two problems:
• Gather a permanent audience of the sitewho will share and discuss the news.
• Improve site position in search engines due to social signals from the audience.

Website promotion on twitter

Twitter stands out from the crowd of social networks in that it is little more than completely populated by robots. Its golden era is long gone, so don't expect much of an effect. The only way it can help is to speed up the indexing of new resource materials.

To do this, you need to create your account, where links to new materials will be posted. But many who are trying to get value for their site from a twitter account are faced with the problem of zero effect.

This is because they simply create a new account and fill it with links. This is where all their investments end. Search robots are now perfectly able to distinguish fake accounts from real human ones.

When creating a Twitter account to promote the site, you must:

• Completely fill out the profile, install all the necessary images.
• Find accounts by topic and subscribe to them.
• Post interesting tweets, first without links. This will make others subscribe to interesting content.
• Then start posting links that you want to speed up indexing.

This minimum is needed to get at least some effect from Twitter.

Instagram promotion

Now it is difficult to find a person who has not heard about this social network. It is popular because it is designed to be used from a smartphone that people wear all the time.

Instagram is a social network for posting photos and videos. And she can help promote her own project. Now I will tell you how to do it.

• Let's take a food site as an example. By its specificity, the social network is aimed specifically at the visual interest of the user, that is, he actually looks at the pictures. So it’s not difficult to promote a culinary-themed website.
• Create an account and complete it. Tell in your profile that the account belongs to a culinary site where recipes for delicious and unusual dishes are published.
• Post your photos in the right way. Remember, users view the feed from mobile phones, so photos should look best on the screen.
• Write hash tags so that photos can be found by multiple queries. After posting a photo with delicious cupcakes, you need to write hash tags that will refer to the photo itself. For example, @cupcake, @cupcake_recipe, @make_cupcake, @beautiful_cupcake. I think the theme of the tags is clear. It is for them that users will find posts.
• Add a short description and link. Tell in the description that by going to your site, the user can find a recipe that will create the masterpiece shown in the picture.

So you can get users from Instagram who will become a permanent audience. You should not think that the audience of this social network is girls taking pictures in toilets. Today, this is far from the case, and you can promote any topic, as its audience will be represented on instagram.

Promotion in social networks brings the most important thing - an audience that is interested in materials. Search engines see that your content is interesting to the user and improve the credibility of the site, increasing it in the issuance.

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