Falling positions in Google: 10 reasons and how to deal with it
This day is as ordinary as any other. You open your Google Analytics account to view your site's analytics. See the data is not normal, less sessions, less pageviews,...
Website Analytics
✔️ Tag: Website Analytics
What is site analytics? Why do you need website analytics?
With the help of site analytics, you can find out a lot of useful information about your site and its visitors. This will help you understand which pages and content are the most popular among visitors, as well as identify problem areas on the site and improve them.
How to use site analytics?
In order to use site analytics, you need to install a special tracking code on your site. This code will collect visitor data and send it to the analytics server. Then you can view this data in a special interface and analyze it.
What tools are used for site analytics?
There are many different tools for website analytics. One of the most popular is Google Analytics. This free tool provides many useful features for collecting and analyzing data about your website visitors.
What can you learn from website analytics?
With the help of site analytics, you can find out a lot of useful information about your site and its visitors. For example, you can find out which pages are the most popular among visitors, which keywords are used to find your site in search engines, which advertising campaigns bring in the most traffic, and much more.
How to improve your website with analytics?
With the help of data obtained through site analytics, you can improve your site. For example, you can identify problem areas on the site and fix them. Improve site navigation, optimize content for search engines, and more.
Promote KPIs
As mentioned above, the visitor value calculation depends on the revenue calculation. Which can be tangible cash income or brand intangible value. Businesses can formulate relevant KPIs according to their specific conditions to refine website analysis metrics. For example, for the design of websites for logistics companies, the conversion rate of visitor requests can be used as a KPI.
Analytical method
In terms of data analysis methodology, the most appropriate method for analyzing website traffic is user behavior analysis. The behavior of site users on the site can be divided into five stages: recognition, acquaintance, trial, use and loyalty, each stage corresponds to the corresponding analysis indicators. By collecting data and analyzing these analysis metrics, businesses can intuitively understand changes in visitor behavior at a particular stage. Thus providing a factual basis for the final KPI calculation.
Design improvement
By understanding KPI changes and the reasons for changing specific indicators, companies can purposefully improve their sites. For example, a decrease in the conversion rate of a telephone consultation on the Contact Us page may be due to an increase in the number of channels. Through which visitors can enter the "Contact Us" page after the redesign of the website. For example, increasing the interference of other content on the page, as well as the difficulty of entering the page. In this situation, it should be appropriate to add a contact number reminder on the relevant page. For example, adding an online instant messaging tool without affecting the design aesthetic of the web page. To increase the conversion rate of telephone consultations.
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