How to Make a High Converting Sales Funnel in WordPress

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How to create a high converting sales funnel.Want to build a high converting sales funnel in WordPress? Sales funnel is how users become customers on your site. Optimizing this path can lead to higher conversion rates and more sales.

In this article, I will show you how to create a highly converting sales funnel with practical examples. I will also explain how to track and optimize an existing sales funnel.

The content of the article:

What is a sales funnel?

Sales funnel example.Sales funnel is a person's journey from getting to know your business to becoming a regular customer.

Marketers often talk about the funnel in stages, from recognizing the problem that needs to be solved to taking the action to make a purchase.

For an online business, the sales funnel consists of specific pages on your website that new users can visit before making a purchase.

This means that if you are running an online business, an e-commerce store, or a service business, you already have a sales funnel on your website.

Depending on how you set up your website, your sales funnel may consist of several steps leading users to a purchase. For example, a new visitor might go to a blog post, then view a product page, and then complete the checkout process.

You can optimize each of these steps to improve the user experience, reduce distractions, and encourage users to make a purchase.

You can also track the performance of your sales funnel, run tests to see what works best, and then make data-driven decisions to improve your sales funnel.

Having said that, let's see how easy it is to create a high converting sales funnel in WordPress.

1. Create a Sales Funnel Landing Page in WordPress

Usually, the first step in every sales funnel is for a user to land on your website, whether it be a product page, a sales page, or another landing page.

WordPress makes it easy to create simple pages for your website. Your WordPress theme can also have a custom home page.

However, these pages are not optimized for sales and may leave a few holes in your sales funnel for potential customers to slip through.

Here comes to the rescue SeedProd. This is the best WordPress page builder on the market that makes it easy to create landing pages, sales pages, product pages and more.

  • SeedProd comes with many ready-made templates optimized for higher conversion rates.
  • In addition, it has an intuitive drag and drop interface to customize pages.
  • SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.

For example, you can display featured products you want to sell, display a grid of products, add to cart buttons, and more.

You can also create your own WooCommerce cart with upsell products to boost your sales.

SeedProd integrates with your existing email marketing services so you can easily collect leads and convert them into paid leads later.

It works with any WordPress theme and allows you to create any design from scratch without relying on your theme's design. You can even use it to create separate landing pages for your own domain aliases and increase traffic and sales on your website.

2. Increase Funnel Conversion

Creating a conversion-focused landing page for your sales funnel can help you increase sales. However, you will still notice that many customers do not follow the funnel path and abandon the user path.

That's where you need OptinMonster. It is the world's best conversion optimization software on the market to easily turn website visitors into paying customers.

OptinMonster comes with marketing tools like highlight popups, countdown timers, popups, header and footer sticky banners, full screen popups, spin win popups and more.

  • It comes with dozens of templates, all of which are fully customizable with the OptinMonster Campaign Builder.
  • The drag and drop builder makes it easy to edit your campaigns without coding.
  • OptinMonster comes with a very powerful set of targeting rules. This allows you to personalize your marketing campaigns and only show them to your target users at the right time in their user journey.

For example, you can offer free shipping to users in a certain region, or show a campaign to users who already have a certain item in their cart, and so on.

OptinMonster integrates with all the leading email marketing platforms, so you can reach leads right away who may not be interested in buying.

You can also use it to redirect users to download magnets, receive exclusive coupons, or receive personalized offers.

3. Create a lead generation form in WordPress

Over 70% people who visit your site will leave without making a purchase or following the user's journey through your sales funnel.

Lead generation forms allow you to get the user's contact information, such as email addresses or phone numbers. You can then convince these customers to buy when they are ready to buy.

WPForms is the best WordPress form plugin on the market. This allows you to easily create lead generation forms for your sales funnel.

  • It is very easy to use ready-made form templates for various forms.
  • It comes with a drag and drop form builder.
  • Using the designer, you can simply point and click to edit form fields or add new fields to the form.

Plus, WPForms integrates with your email marketing platform and over 3,000 apps via Zapier. This makes it easier for your sales and marketing teams to manage these leads and increase sales.

You can use blocks or shortcodes to add forms to any post or page, sidebar widgets or even popups.

You can also create individual form pages, conversation forms, polls and quizzes, and more.

4. Upsell products in WooCommerce

One of the most important steps in the sales funnel is showing users additional offers when they make a purchase.

However, once users add an item to their cart, they usually see the following:

CartFlows is a plugin for creating and optimizing your WordPress sales funnel that allows you to modify it.

  • You can use it to create a complete sales funnel or optimize an existing sales funnel with additional steps.
  • It comes with a one-click upsell feature that allows users to add products to their carts on their way to checkout.
  • You can also optimize the user journey by adding one-click order collisions, pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
  • Once a user makes a purchase, it doesn't mean that their user journey is over. You can still redirect them to a custom thank you page with additional special offers.

SeedProd comes with great thank you page templates. It also includes a WooCommerce product grid, cart buttons, and many other elements to help customers complete their purchases.

5. Track and optimize your sales funnel

After creating and optimizing your WordPress sales funnel, you need to track its performance. Most importantly, you need to know how users interact with your sales funnel and when they leave your site before making a purchase.

MonsterInsights makes it easy to monitor and track your sales funnel. This is the best Google Analytics plugin for WordPress that allows you to see where your users are coming from and what they are doing when they visit your site.

Once installed, MonsterInsights allows you to track conversions on your WordPress site. MonsterInsights also comes with an eCommerce plugin. It will help you add advanced Google Analytics ecommerce tracking and show you an easy to understand ecommerce tracking report.

You can also run A/B split tests with Google Optimize with the MonsterInsights Google Optimize plugin. This will help you compare the performance of your sales funnels and understand what works best for your business.

I hope this article helped you learn how to create a high converting sales funnel in WordPress.

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