How to develop an online marketing plan?
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In the process of working and promoting the corporate website, we will regularly draw up a marketing plan, however, due to the different experience of operators, we often encounter various problems when writing online marketing plans. Every owner...
Every business owner hopes to be able to get a good marketing plan, but promoting something dynamically, only when we perform enough functions can we achieve more with less.
So what is a good marketing plan and how do you develop an online marketing plan?
The content of the article:
What is a marketing plan?
Simple understanding: A good marketing plan mainly refers to formulating feasible strategies related to online promotion, in line with the company's short-term and long-term strategic goals, to meet the corresponding needs of the company's product transformation and brand distribution.
How to develop an online network marketing plan?
Usually, when we talk about an online network marketing plan, it basically refers to the entire network marketing plan. Generally, we can refer to the following:
1. Market research
When we plan to formulate a marketing plan, I think the first step is to do deep research on target users, conduct in-house visits and get relevant data reports from vertical industries, and then go to market. Only in this way, we can find actual product flaws, as well as real problems that need to be solved urgently in the market.
For this you need:
- Repeatedly analyze the current situation in the industry and convert it into accurate data.
- Analyze the current market situation and conduct an in-depth study of competing products.
- How about relevant industry support and policies?
Only by executing this network marketing program can we come out on top in the competition.
2. Define a mission
After in-depth research, the first thing we do is refine the goals in the marketing plan, which can basically include:
1. Building a brand
In this process, the network marketing plan should include: how to build a brand, what are the specific operating procedures, how to count data metrics, etc.
2. Pricing strategy
In any online sales process, price is always the golden factor. Of course, everyone likes low prices, but that doesn't mean that any network marketing plan should rely on low prices.
3. Product strategy
In the process of formulating appropriate product strategies, we need to focus on the portraits of target user groups, their interests, preferences and needs, which give us valuable suggestions for formulating marketing plans.
3. Channel promotion
When we target certain groups of people and formulate appropriate marketing strategies, we need to choose the appropriate channel for promotion based on the actual combat situation in the past. This must be written exactly in your executable plan, for example:
- Whether to use email marketing.
- Based on a comparison between SEO Natural Rank and SEM Bid Rank.
- Do I need to enable DSP for this type of online promotion?
- Can social media marketing meet the needs of the expected target.
- If you're making an integrated marketing plan, data must be prioritised.
4. Team evaluation
Based on many years of experience, I believe that a good marketing plan should have a team with a clear division of labor, and a sound formulation of team performance indicators is a prerequisite for effective team work.
You need:
- Clarify the distribution of tasks for each team member, including: time, quantity, quality, transformation and other related factors.
- Mobilize the enthusiasm of employees, for example: providing appropriate team bonuses based on performance.
- Find out if the expected goals of the marketing plan have been achieved, if not, what should I do?
To summarize: To formulate a good marketing plan, you need to consider many aspects, such as: in-depth competitor research.
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