SEO Content Writing vs SEO Copywriting: What's the Difference?

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Want to improve your site's SEO ranking with professionally written content? The differences between SEO copywriting and content creation can have a significant impact on the success of a campaign. If you're ready to take it to the next level and rank high on the search engines, then it's time to consider hiring an SEO specialist to create content that will give your site a boost.

But how do you determine if you need to hire a content writer or a copywriter? And is there a difference between them? Undoubtedly, both specialists write with SEO in mind, but their approach and purpose of writing content is unique. Making the right choice between copywriting and content creation can affect the results of a campaign. A mixture of the two approaches or the wrong combination of their elements can lead to unsatisfactory results. Therefore, in order to find the right author for a project, it is important to understand and take into account the differences between them.

The content of the article:

• What is SEO content?
• How to optimize web content, short examples
• SEO Content Types
• What is SEO copywriting?
• What is the purpose of SEO copywriting?
• A. How to write the title of an article
• B. Keywords to participate in article optimization
• C. The correct setting method is described in the article
• D. Skills for publishing useful content
• E. Each article must be illustrated and texted
• Choosing the Right Author for SEO Content
• When to Hire an SEO Copywriter
• The right skills to look for when hiring an SEO writer
• 1. Latest SEO Writing Practices
• 2. Understanding conversion copywriting
• 3. Understand the purpose of the search
• 4. Be a thorough researcher
• 5. Know the demographics of your target audience
• How to measure the SEO effectiveness of copywriting?
• Conclusion
• FAQ

What is SEO content?

Let's start with a breakdown - what is SEO?

• Search Engine Optimization (SEO) is the practice of improving a website to increase its visibility when people search for topics, services, and products on search engines such as Google or Yandex.
• The goal of SEO is to improve the overall user experience, as this is primarily what search engine bots are looking for when crawling and ranking relevant web pages.
• However, this is where SEO content plays a key role. Search engines look for useful information to inform, entertain, educate, and/or solve user problems.
• The goal of SEO content writing is to create useful keyword-targeted content that ranks competitively in search engines by driving organic traffic to your site.

So put these two concepts "SEO" and "Content" together: SEO content is content designed to drive traffic from search engines.

Next, let's take a quick look at how to optimize web content:

1. Keyword Research. If you want to get clicks through search, it's best to do your keyword research before you start writing content. Focus on words that already have a certain search volume.
2. Keyword Optimization, knowing where and how to use keywords in content for maximum searchability.
3. Content organization. Content on a website should be organized in a logical way, which is not only great for SEO but also helps website visitors to easily find other relevant content.
4. Content promotion, increasing the visibility of new content created by distributing it on social networks and establishing links to content (internal and external sites).

SEO content types can include:

1. Product pages, which are the backbone of any retail e-commerce site. A good product page can be used both as SEO content and as a PPC landing page.
2. Blog posts, blogs are one way to create a regular flow of SEO content. Generally, blog posts are engaging and more likely to attract links than product pages, so this is a great way to increase a website's authority.
3. A list, a list is actually also a kind of article, but arranging it as a list makes it easier to view. They also appear to be more clickable when found in search results or social media feeds.
4. Manual, manual is a longer piece of content detailing how to do something, we may post the full manual on the website, or we may post a summary or excerpt asking visitors to complete a registration form to read the full text. management. This can be a great way to generate leads, but it's important to remember that installing registration walls can reduce the SEO traffic that can lead to this guide.
5. Video. The website has fewer video pages, and by creating a video, it's easier to rank on the first page of competing keywords.
6. Infographics, large format images with a lot of data on a single topic, can take up many page views and links.

What is SEO copywriting?

The goal of SEO copywriting is to convert traffic into leads and sales. Can you do both content writing and copywriting?

Of course you can!

But really the difference comes down to what you are trying to do and which method does it better.

"SEO copywriting" is a misnomer. I believe this term is the result of many SEO experts confusing the two spellings.

When I randomly polled a group of SEO experts at Facebook about what SEO copywriting is, the various responses I received confirm this:

• Some SEO experts say that these two types of email are one and the same.
• Some say they are different.
• Others say there are coincidences.

In general, there is no consensus on what "SEO copywriting" is and whether it exists. However, there is no doubt that the term exists and users are actively searching for it on the Internet.

Part of the confusion is the result of a little confusion in search purposes. Most people who search for this keyword are actually looking for:

• Website content services.
• Blog post.
• Advertising offer.
• A copy of the sales page.

It's hard to tell when someone is really looking for SEO copywriting.

Projects that include content don't necessarily include SEO. Instead, they need to sell text, which may or may not be part of the SEO content author's wheelhouse.

While "SEO copywriting" is a common term, it's still important to distinguish between SEO content writing and copywriting. This is because the method you choose should best suit what you are trying to achieve with the content. Once you know this, you can hire the right writer for the job.

What is the purpose of SEO copywriting?

The job of SEO copywriting is actually writing in technology that can view text on web pages (linking to the content of articles on a website). The goal of SEO copywriting is to satisfy user needs and improve keyword rankings. In addition to writing articles, SEO copywriting optimizes page elements for search criteria.

In addition to learning how to use long tail keyword search tools, there are also some SEO copywriting skills that are important to control.

Below is the workflow of the SEO editor:

A. How to write the title of an article

1. The title should indicate 1-2 keywords that need to be optimized, and make sure that someone is searching for the keywords in the title;
2. The header consists of two parts, which can be separated by delimiters such as spaces and underscores;
3. The length of the title should not exceed 70 characters, and the minimum length should be at least 25 characters;
4. The name should not be ambiguous;
5. The name is new and generally accepted to prevent repetition on the site;
6. Try not to repeat the name of the included web page.

B. Keywords to participate in article optimization

1. The keywords are extracted from the title;
2. Select keyword expansion words according to the content of the article;
3. The number of keywords in each article should be 2-3;
4. Keywords are separated by commas;
5. Don't forget to accumulate keywords and optimize the selection of irrelevant words.

C. The correct setting method is described in the article

1. The description should be within 140-150 characters;
2. In the description, the keyword is present 2-3 times locally;
3. You can edit and describe the article or extract the description from the text.

D. Skills for publishing useful content

1. The content of the article is the expansion and specification of the title of the article;
2. A paragraph is a part of an article that briefly introduces the general content of the article to represent keywords. Moreover, the keywords placed in the keywords should be fully displayed here;
3. The article's query level is clear, each paragraph is added with a paragraph heading and the paragraph heading is in bold STRONG;
4. Select at least 2-3 keywords in the article content and add appropriate links to link to the home page (an article can only have one keyword that leads to the home page) or a column list page, a related article page, and a link. The text corresponds to the home page or column list page, matching article page anchor text keywords;
5. Articles that are too long should be formatted with pagination;
6. Export links within the article are prohibited.

E. Each article must be illustrated and texted

Here it is necessary to immediately emphasize that this is the period of “reading pictures”. If you can't achieve both images and text, it will be bad for both users and search engines. What are the benefits of graphics and text for SEO?

• Add ALT tags to pictures inserted into the article, while the pictures themselves should not exceed 30Kb.
• Uploaded images must be supplemented with the ALT attribute, and the ALT attribute must match the content of the image, and also contain 1-2 keywords.
• There should be appropriate text descriptions under each picture, and 1-2 keywords should be included in the text descriptions.

The job of an SEO copywriter consists of what I mentioned above. No matter what type of site you need to optimize, it is inseparable from the support of SEO copywriting. A useful article is stronger than countless asshole external links.

Choosing the Right Author for SEO Content

Depending on the needs of the project, you will want to hire an SEO content writer if the goal is to drive more organic traffic to the site with useful keyword-optimized content.

SEO content writers understand search engine optimization and know how to write informative, engaging, and relevant content.

However, they don't always work when writing content designed to increase conversions.

SEO content serves a variety of purposes, including:

• Keyword Rank Improvement.
• Attract clicks from search engine results pages (SERPs).
• Attract backlinks with authority.
• Direct users to other internal web pages.
• Turn website visitors into buyers, subscribers and/or leads.

So if you want to increase organic traffic, you should hire an SEO content writer to write your website content – mostly web pages and blog posts.

Useful content drives social sharing, keeps users on the site longer, and increases conversions, which can also help build niche authority and brand awareness.

SEO content writers deal with the following:

• SEO friendly blog posts.
• SEO friendly maintenance page.
• Local SEO business content.
• Landing page of contextual advertising.
• Link building content.
• Guest post for SEO.
• EBook.

If your main goal is not to increase traffic, but to convert paid and existing traffic into sales and customers, you will need to hire a sales copywriter.

When to Hire an SEO Copywriter

There are many types of copywriting, as well as many types of projects in different areas of copywriting.

Consider all the different platforms: Google ads, website landing pages, social media posts, print ads, brochures, product descriptions, VK ads, billboards, sales pages, product collection pages—the list goes on.

When your main goal is to convert traffic into sales or leads, you need to hire experienced copywriters. This traffic can be organic, but it can also be social media traffic, paid ad traffic, direct traffic, etc.

Therefore, you need to hire a copywriter who specializes in exactly the type of traffic you need and who knows how to convert that specific type of traffic.

For example, advertising text in VK may not be suitable for writing printed advertising text.

Research, positioning, writing, formatting, and ultimately the execution process can vary greatly for each type of replication project.

The types of projects that copywriters often work on include:

• Advertising on Facebook and Instagram.
• Posts on social networks.
• Email.
• Printing of marketing materials.
• Video script.
• Sales page.
• Newspaper advertising.
• Product Description.
• Landing pages without SEO.
• Company name and slogan.
• Website copy (brand information).
• Product demonstration.
• Call to action button.
• Copy of site navigation.

You can often find experienced copywriters by googling the specific type of copy you're looking for.

However, some projects may be so niche that finding a suitable copy can be a challenge. In this case, you can look for general copywriters and ask if they have experience with this type of project.

Even if they aren't, they may know someone from the agency or industry and help you find the right people. Remember that the success of any marketing campaign depends on the copywriter's ability to convert sales copy.

Their process should include doing market research, writing copy that resonates with their audience, and including a call to action to encourage users to make a purchase.

The right skills to look for when hiring an SEO writer

Once you've identified your SEO writing needs and decided to partner with an SEO content writer or SEO copywriter, you need to make sure you choose the right partner with the right skills.

In addition to choosing the right writer for a brand, you should pay attention to the following skills:

1. Latest SEO Writing Practices

SEO best practices evolve with search engine algorithms. When you're investing in writers to help your content become SEO optimized, it's very important that your writers are familiar with the latest updates and know what the search engines are looking for.

2. Understanding conversion copywriting

If increasing your conversion rate is your goal, then you need to work with writers who know how to write useful copy that can achieve that goal.

Don't be afraid to ask writers about their average conversion rate and past experience to make sure they have a solid track record.

3. Understand the purpose of the search

Search intent, also known as user intent, is the primary intent of a user when searching for information through a search engine.

For example, let's use [birthday cake] as a keyword.

Someone who wants to learn how to bake a birthday cake has very different search goals than someone who is looking for a local cake decorating service, or someone else who wants to know when and how the tradition of birthday cakes began.

A strong SEO writer must understand the purpose of search and write content for specific keywords, not just keywords.

4. Be a thorough researcher

The 2021 Edelman Trust Barometer shows an alarming trend: consumer trust in media and institutions is at an all-time low.

Brands cannot afford to post less authentic content and risk losing their audience's trust. Copywriters and content writers need to be not only competent writers, but also good researchers.

5. Know the demographics of your target audience

A strong writer can adapt to different audiences.

Content aimed at consumers over 65 has a very different tone and style than content aimed at Generation Z and millennials. It's important to make sure the writers you choose are multi-tasking and know how to engage your audience.

How to measure the SEO effectiveness of copywriting?

The success of a content marketing or copywriting company will depend on the specific goals and key performance indicators (KPIs) you set.

Some of the common KPIs used to measure the success of a campaign include:

• Brand awareness.
• A generation ahead.
• Email subscribers.
• Keywords ranking.
• In-place conversion.
• Click through rate (CTR).
• Web traffic generated through organic search.
• Social networks like, comment and share.

Cool content is judged by how it performs and who consumes it. The same campaign run by two different brands can be successful or unsuccessful, depending on the brand's goals.

If the content revenue is three times the share of social media, this will be considered a success for a brand whose main KPI is increasing the presence on Facebook.

However, if the target KPI is lead generation, the same campaign can be considered unsuccessful. Choosing the right writer to write your SEO content or copywriter is critical to running a successful campaign.

Conclusion

SEO content and SEO copywriting are elements of running an online business strategy. To achieve competitive positions in search engines, you need to choose the right author to write content, paying attention to his skills and experience in SEO. If you do not have the necessary knowledge and experience, it is worth considering hiring an SEO copywriter who can create useful and optimized content for the site. And remember that measuring the SEO performance of your copywriting will help you improve your strategy in the future.

FAQ

Q: What is SEO Content?

SEO content is content on a website that is created with search engines in mind to increase its visibility in search results.

Q: What is SEO copywriting?

A: SEO copywriting is the process of creating optimized content that combines written art with the use of keywords and phrases to improve a page's visibility in search results.

Q: How to choose the right author for SEO content?

When choosing an author for SEO content, look for experience in content creation, knowledge of search engine optimization rules, and search engine marketing skills.

Q: When should you hire an SEO copywriter?

It is worth hiring an SEO copywriter when you want to improve the SEO performance of a website and increase its visibility in search results. This can be useful when creating new pages on a site, launching a new campaign, or updating existing content.

What Skills Should You Consider When Hiring an SEO Writer?

When hiring an SEO writer, consider their knowledge of SEO, experience in content creation, ability to research keywords and phrases, and a good understanding of search engine marketing principles.

Q: How to measure the SEO effectiveness of copywriting?

To measure the SEO performance of your copywriting, you can use analytics tools such as Google Analytics or SEMrush to track metrics such as traffic, search rankings, and website conversions.

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• A step-by-step guide to writing a scientific article

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