AGS - Yandex search engine filter

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In past articles, we have already talked about Google Panda, Penguin, Penalty, Sandboxing, Banned, and about a website ban in SERP. It's time to touch and AGS — Yandex search engine filter. We have been observing this relay race between search engines for a long time. Google, as always, is ahead of the rest in blocking sites. Nevertheless, sometimes Yandex also has a wand. Yandex does not stand still, trying, like Google, to improve the search experience of Runet users by removing “shit sites” from SERP.

The content of the article:

• Yandex AGS filter - what is it?
• What conditions contribute to getting under the AGS filter?
• How to get out of the Yandex filter?

Yandex AGS filter - what is it?

Search engines are constantly analyzing the search of millions of users, collecting data on the experience gained. Thus, an objective opinion is formed about the quality of a particular web page. Google has announced the Panda Algorithm, a fundamental algorithm that sets the quality standards for websites around the world.

Yandex did not drag out the rubber, and on September 8, 2015, Yandex threw a new update into Runet, calling it simply “AGS”, without additional designations. Prior to this, this algorithm had many names: AGS-seventeen, AGS-thirty, AGS-forty, AGS-2015. The most relevant name in Runet was “AntiGovnoSayt” or simply shitty site.

AGS - is designed to minimize many factors of extraneous influence on the result of search results. Thanks to this algorithm, Yandex is able to blacklist websites. The algorithm itself has already undergone many changes, and is aimed at sites not only containing non-unique content, but also actively abusing spam SEO links.

The main function of the filter is the fight against satellite sites created not for Runet users. Such websites are created with only one purpose, to make money by posting themed links to the main site (promoted by satellites) or paid links from exchanges. Such sites can contain a huge amount of low-quality and irrelevant slag information, which is of no benefit to Runet users.

When a site falls under the ACS filter, very quickly, his web pages cease to be included in the index of the Yandex search engine. When the site is in the power of the filter, in the search index in most cases, only the main page of the site remains, sometimes it happens - a few more pages. At the present time, the search engine simply resets the main indicators of the site, this is currently the SQI (site quality index). The ranking of the web pages of the site in this case tend to zero. All positions on the main requests of the site are rapidly declining, traffic decreases and your site goes into oblivion.

What conditions contribute to getting under the AGS filter?

Of course, this is how Yandex told us all the details of its plan to clear the Runet from Mr. But, based on a lot of observations, you can come to some conditions that will probably contribute to the imposition of this filter on the site soon:

1. First of all, non-unique content.
2. Low quality unreadable content.
3. Low content content on web pages, with a large number of promotional materials.
4. Uninformative content that does not bring any benefit to the user.
5. Behavioral Factors – An abnormally high bounce rate.
6. Doorway signs.
7. Satellite features.
8. Lots of duplicate content. Including in the structure of the site in relation to the total amount of information on the site.
9. Re-optimization of both the site as a whole and specific web pages of the site. High content of keywords in sections (categories) and in the content of specific pages.
10. Abnormally high content of outbound links from a site, especially affects young sites.
11. External links lead to websites (acceptors) of a different topic, not related to the topic of the main donor.
12. Excessive abuse of black hat SEO techniques, low quality link spamming.
13. High content of outgoing links, with a low number of incoming links.

How to get out of the Yandex filter?

Always, everything is banal and simple. Create content for people, try to make a quality website. Here are a few conditions for a possible exit from the Yandex AGS filter:

• Conduct a qualified SEO audit of your site. This will help determine a lot of reasons why your site received such a filter from Yandex.
• Start creating quality, informative, readable text.
• Organize the correct internal linking on the site, avoiding circular links.
• Reduce the content of duplicate content on the site (this applies to all content).
• Get rid of links to websites that are not in your niche. Reduce the total number of links from the site, and the best practice in this situation is to remove all outgoing links from the site. Especially if he is young.
• Remove intrusive ads from the site, it annoys everyone. Advertising is appropriate in a small amount, thus you will improve the bounce rate.
• Create the most complete content that can keep a visitor on the site.
• Stop doing text re-optimization, reduce the occurrence of keywords on the page. At the moment, search engines are able to independently generate suitable search queries for a particular document. A quality web page that can rank in the SERP for 1000 queries. A shit-page for a spam key wakes up to have a couple of requests at the end of the queue. Keep this in mind.
• After all the conditions are met, you should contact Yandex for Webmasters support. In some cases, you can try writing earlier. Yandex employees, when in a good mood, can chew on the reasons for imposing a filter on the site. And also how you need to act to get out of it.

The best advice in this situation is your own. Why ruin all your work, over which you carpel day and night. I myself, for 2 years, left the site, and from the top positions and IKS 180 - slipped to 0. I had more than 60 thousand requests for 50 articles, and now there are not even a hundred. And even I do not despair, I changed the whole design, changed the whole structure. I work on my website day and night and don't want to repeat the mistakes of the past.

Reading this article:

• Google Panda - what is it? Algorithm from Google
• What is a low-value or low-demand page?

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