Site positions

✔️ Tag: Site positions

Site positions: what is it?

Site positions are the position your site ranks in the search results for certain keywords. This is an important indicator that allows you to evaluate the visibility of your site in search engines and its competitiveness.

How to improve the position of the site?

To improve the position of the site, it is necessary to conduct a comprehensive optimization. This includes work on content, technical optimization and link promotion. In addition, it is important to keep track of changes in search engine algorithms and adapt your site in a timely manner.

Why is site position so important?

Positions are of great importance for attracting traffic. The higher your site ranks in the search results, the more likely users are to click through to it. This can lead to increased sales and improve the overall image of your business.

How to track site positions?

There are various tools for tracking the position of the site. One of the most popular is Google Search Console. It allows you to see which keywords are used to search for your site and which pages are shown in search results.

What to do if the position of the site is falling?

If you notice that the position of your site began to fall, you need to analyze and find out the reason. This may be due to changes in search engine algorithms or competition. Depending on the cause, you can take appropriate actions to improve the situation.

Site position is an important indicator that allows you to evaluate the visibility of your site in search engines. To improve positions, it is necessary to carry out complex optimization and monitor changes in search engine algorithms. There are various position tracking tools that will help you control the situation and respond to changes in a timely manner.

How do search engines work?

Search engines perform three main functions:

1. Scanning: searches for content on the web by looking at the code/content of each URL found.
2. Indexing: Stores and organizes the content found during the scan. As soon as the page gets into the index, it immediately appears as a result of the corresponding request.
3. Rank: Provides content that best matches the user's query, which means that the site's position in the search results is sorted from most relevant to least relevant.

What is search engine crawling?

Crawling is a discovery process where a search engine sends a team of bots (called crawlers or spiders) to find new and updated content. The content can be different - it can be web pages, images, videos, PDFs, etc. - but regardless of the format, the content can be found through links.

The bot first selects some web pages and then follows links on those web pages to find new URLs. By following this link path, crawlers can find new content and add it to the name index (the index is a huge database of discovered URLs).

What is a search engine index?

Search engines process and store the information they find in an index, which is a vast database of everything they find and consider sufficient to serve users.

Search Engine Ranking

When someone performs a search, the search engine searches its index for highly relevant content and then ranks that content in hopes of finding an answer to the searcher's query. The relevance rating of search results is called ranking. In general, it can be assumed that the higher the rating of the site, the more relevant search engines consider the site for the query, and accordingly, the position of the site in the search results grows.

If you are not showing up anywhere in search results, there may be several reasons:

1. Your website is brand new and has not yet been crawled.
2. Your website is not linked to any external website.
3. Navigating your website makes it difficult for robots to crawl it efficiently.
4. Your website contains base code called crawler directives that block search engines.
5. Your site has been penalized for spam.

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