Useless content, spam, excessive advertising - add. recommendations

Listen to this article

It is worth considering additional recommendations regarding the topic: Yandex filter low-value content, spam, excessive advertising. In previous articles, enough has been said about solving this problem. You should also read about the Yandex affiliate filter, which also describes duplicate sites. Nevertheless, the following information may be useful to those who could not get out of the filter for useless content, spam, and excessive advertising.

If you have read past articles on this topic, then you should be aware of the site audit I performed. This made it possible to identify quite a lot of problems related to internal linking, the distribution of canonical pages, the content of about 200 cyclic links on the site, and much more. Consider all the work done in order. Go!

The content of the article:

• Changing the theme template to a paid advanced template
• Cyclic links on the site how to solve this problem?
• Canonical and non-canonical pages affect duplicates
• Replytocom snotty search engine index and a huge number of duplicates
• Improper image nesting is useless content

Changing the theme template to a paid advanced template

Everything here is quite logical and understandable. Many free WordPress themes do not contain enough functionality to properly balance the work of the site. Moreover, many decisions are made in haste. The appropriate solution was to purchase a paid full-featured theme template. The theme is called "BasicPro" - a fairly simple functionally - optimized template.

Ranks 3rd in terms of download speed and search engine optimization. It has the following important advantages that have radically changed the format of my site:

1. Built-in schema-org markup support.
2. Placing ads on the site directly through the theme's functions.
3. Extensions for embedding HTML codes, everywhere (foter, header, body).
4. Apply custom CSS styles.
5. Changing the format of the site.
6. Different output of posts on the site for PC - all publications are displayed with images. The feed does not display images on mobile devices. This helps to increase the loading speed of the main page.
7. The most important thing is that all the navigation menu of the site, as well as the logo in the header, are not looped. Which instantly solved a number of problems with circular references.

Important: circular links are pages of a site that link to themselves. There is an infinite circular re-direction of the weight between pages. It is believed that such a loop upsets the balance of the ICS, PR of the site and leads to incorrect indicators.

Cyclic links on the site how to solve this problem?

In this case, it is enough to change the theme template to a paid one. Refuse to place links in the footer-(futer) of the site, you can also fix the futer.php file in the WordPress theme template. It is easier to explain this way cyclic references occur:

• Site title and logo.
• The main and additional menu of the site.
• Directly in the entry itself, as a date format, author, comment date.
• Footer - in place of copyright and related installed links.

Solution: in quality themes, there is practically no problem. To fix this error, you need to change or remove the clickability of the link element. The problem is fixed only by changing the theme's php configuration files. I will describe this problem in more detail in future articles.

Canonical and non-canonical pages affect duplicates

The indication of canonical pages on the site is an important factor influencing the receipt of a filter from search engines. Especially if your entries are repeated in headings, as I did. In WordPress, specifying a canonical page is possible using the Yoast SEO plugin.
In my case, this was not required, perhaps my method will seem strange. Still, I believe that the correct navigational structuring would be the following:

• Complete rejection of headings as sections of the site. All publications are displayed by default through one main heading “Feed of articles”.
• The navigation output happens through static pages, the advantage is significant. The section page is constantly updated, any design change is possible, there are no page duplicates. The section thus turns out to be unique, high-quality and interesting.
• Each entry is published in the corresponding section once.
• There is a single section “View all”, made in accordance with the recommendations of search engines. Contains the entire link structure of the site and a link to the soma sitemap. This allowed us to significantly improve the indexing process, the availability of content in a couple of clicks.

For me, the method became a solution to the problem with a large number of duplicate and non-canonical pages. Even more pleasant is that you can design the page at your discretion in the headings, but do not.

Replytocom snotty search engine index and a huge number of duplicates

According to the results of the audit, more than 5,000 thousand duplicate pages were identified on my site. Bound by replytocom only by the WordPress engine itself. The appearance of a duplicate entry occurs with the tree-like comments function enabled. When writing each new comment, a new page is created.
replytocom solution:

1. Disable tree comments in the WordPress admin. If possible!
2. You can get rid of replytocom using the Yoast SEO plugin.
3. Close these extensions from robots by adding the following rules to Robots.txt:

Disallow: /*?replytocom Disallow: /*?replytocom* Disallow: /comment-page*

According to my observation, closed from indexing Disallow: /comment-page* , does not affect the ranking of the site. Search robots capture the text of comments perfectly.

A little hint: an active discussion on the site is a very influential behavioral factor in the ranking of the site. The presence of active reviews on the page is additional text, keywords and an overall increase in page weight.

Improper image nesting is useless content

A banal error faced by many novice webmasters working with the WordPress CMS. Attaching an image to an article should be done as follows:

• After inserting an image into a post, specify the location as a media file or no link. Thus, the search robot will index the image file directly without any consequences.
• It will be deplorable to indicate the attachment as a page of the media file. After that, an additional page will be created for the image, which will completely duplicate the title and description. Search engines consider this low-quality content.
• If there is such a nesting, then at the time of fixing errors, specify a 301 redirect for all images. Thus, the search engine will understand that the image leads to a specific article. After all the changes and successful re-indexing of all content, it will be possible to remove the 301 redirect. By the way, set up such a redirect, perhaps everything in the same Yoast SEO plugin is a useful plugin, really.))))

Conclusion

I talked about most of the additional actions that should definitely help in the fight against useless content, spam, excessive advertising. Of course, I also abandoned Taxonomies (tags), as I don’t find them particularly useful with well-designed navigation. I continue to work on the site constantly, completely changed the design to the lightest one using colors that give a sense of confidence.

Today I create completely unique images for the design of the site. I edit all my articles, introducing elements of style and movement. All this is a very long process, only images for one article take about 5-6 hours of work.

For those who are interested: I download the necessary pictures via Pixabay with permission for commercial use, without specifying a link to the author. Then I upload the whole thing to the Canva service, where I carry out subsequent work. I recommend these resources to you, as they are completely free and with excellent functionality. I wish you a successful exit from under the filter. There will be questions write in the comments or in a personal.

Reading this article:

• Affiliate filter - Yandex filter for sites duplicating each other
• Your site from Google Banned to Google Unbanned - let's try

Thanks for reading: SEO HELPER | NICOLA.TOP