Filter from Yandex - Useless content, spam, excess advertising

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How do I solve the problem with Yandex filter for useless content, spam, excessive advertising. Removing such a Yandex sanction is a rather complicated, lengthy process. I described some of the recommendations in my last article. Describing general methods for determining search engine sanctions and general initial steps. Which the user must perform at the initial stage of dealing with this unpleasant consequence.

It's time to combine all the actions into a sequence and describe the entire process of getting out of the sanction of the search engine.

The content of the article:

• Useless content, spam, excessive advertising — we perform a full audit of the site
• Excess advertising on the site - more than three ad units
• Yandex text filters: Spam, Prespam, Re-optimization how to solve this problem?
• Filter less useful content or non-unique content on the site

Useless content, spam, excessive advertising — we perform a full audit of the site

Many people think that it is necessary to fight with the listed Yandex filters. In fact, everything looks completely opposite. The problems may be deeper than it seems at first glance. To identify obvious problems in the structure of pages, as well as to identify gross errors in the content.

It is important to perform a quality audit of all site content. This will identify a set of the most serious errors that need to be fixed first.
In this case, the “Saitreport” service (Site Report - diagnostics and audit) helped me a lot.

Let's say your site is young, contains a small number of pages. Then you can perform a free audit of 25 pages. To scan and diagnose more pages, we purchase an additional option. I used this service several times, paying only 190 rubles for a site audit. It's not big money amid the effects of a search engine filter.

We will not go in cycles in the extensive functionality of the service, it is necessary to consider the following points:

1. A component of the content on the site, unique and non-canonical pages.
2. A large number: headings of the same type, highlighting words and phrases, errors in text and HTML.
3. A huge number of internal links on the site, also significant nesting. Example of my audit: Number of links: 7,545
4. Deepening up to: 6 levels of accessibility from the starting one.
5. There are significant page redirects - circular links.

This is the minimum that you should pay attention to in order to carry out further work. We figured out the audit of the site, if you have any questions, write in the comments. Let's continue.

Excess advertising on the site - more than three ad units

This problem is fairly easy to solve. I purchased a paid theme template with ad insertion feature. Thus, the ad block code is not contained in the text of the article.

Important: try to display ads outside the text of the article. At least for a while, until the site is mature enough.

Today there are enough ads on my site, 2 blocks in the site bar and 1 ad block are displayed using the theme above the article. I think this is enough. Follow these guidelines and you'll be fine.

Yandex text filters: Spam, Prespam, Re-optimization how to solve this problem?

It is difficult to cope with this sanction, more precisely, it is very long and tedious. How to solve this problem - an audit will help to understand some of the reasons for this filter (sanctions).

Solving the text filter problem:

1. Check all articles for text spam. Spamming should fluctuate in the values of 49% - 55% no more. Such an indicator is quite favorable, less is only better.
2. The content of specific words and phrases in the text. Use the keyword or query no more than 3-4 times. Repeating one word more than 10 times is not worth it.
3. Avoid a lot of selections in the text. In this case, variety will help, indicate some significant words in italics.

Based on personal experience, I advise you to adhere to the following criteria and actions:

• Use the LSI methodology in combination with Seo. Use additional search terms in combination with keywords. Try to make a cloud of thematic text surrounded by the main key. It makes no sense to shove requests everywhere, implement only where it is appropriate.
• Influence visitors with images, visualize content elements (icons, badges, etc.).
• Simplify the text, write only to the point, revealing the main question of the topic.
• The most optimal article criterion: characters not less than 5000, spam 48%-53%, uniqueness 92%-100%, water in the text 12%-16%
• Check for spam and the main page, it is a priority for indexing. In case of a problem, reduce the number of articles displayed on the main page of the site.

These are the most basic actions for the implementation of which you will receive a favorable result.

Filter less useful content or non-unique content on the site

Sanctions for inappropriate content quite relevant and distributed to many sites. Not many webmasters know how to deal with articles and images of little use. Everything is very simple:

• The most correct would be to check all articles for uniqueness. Then correction of texts with bad indicators.
• Write all alt, metakeywords, description, this also applies to images.
• The most important thing with this kind of sanction is to put a 301 redirect on all images. After further fixing the nesting of the image in the text. With an indication not of the image attachment page, but of the address of the media file, or without a link with an anchor at all.

Conclusion

I talked about the most important actions that affect the solution of the problem with the Yandex filter for useless content, spam, and excess advertising. Having fulfilled all these recommendations, the Yandex search engine will remove such sanctions from the site in a month.

In my case, the withdrawal occurred after 1 month 14 days. All positions of the site on requests have recovered, many are in the top 5,10,20,50. Single articles occupy the first 3 top positions in search results. The total number of requests on the site in Google is more than 2000, Yandex is more than 2500. I will tell about the additional actions that I performed in

Reading this article:

• Getting to Know Google Penalty - Penalty, Sandboxing and Banned
• Site ban in Yandex search - the main reasons

Thanks for reading: SEO HELPER | NICOLA.TOP