Google Adwords - Ban in Adwords Solutions, Tips, Alternatives

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Banned in Google Adwords - all tips Solutions to the Problem and Alternatives to Google Adwords. Google is currently the highest quality traffic source… but it is very picky about what type of content and products advertisers are allowed to promote on the Google Display Network. Yes, Google denounces gambling, adult sites, questionable weight loss offers and affiliates, but over the past couple of months it has become much stricter than ever.

In fact, some owners have been using pretty much the same Google-compatible landing page for the past three years...until their accounts were banned by Google a few weeks ago due to a minor change in terms. Since Google is the #1 source of media traffic, you have to play by its rules if you want to promote it.

The content of the article:

• Google Adwords - tips on how to avoid a ban
• Common causes of blocking in Google AdWords and their solution
• What should you do if your account is suspended?
• If all your attempts fail
• What are the most popular Google AdWords alternatives?

Google Adwords - tips on how to avoid a ban

Aside from some obvious rules (no gambling, shady offers, or "tricky" landing pages that use cloaking or malware), there are a few basic page design rules that you must follow if you want to comply with Google's requirements.

• There must be a real website around the landing page. Your site needs to be complete, not just a VSL or a subscription page. You need all the normal pages that a "legitimate" site has - about us, privacy policy, contacts, terms, etc.
• Your website must be well designed. The more corporate, the better. You don't have to spend thousands on a fancy design, but it should be pleasing to the eye.
• Navigation on every page. The client should be able to easily navigate your site. Most advertisers don't use navigation because it detracts from the main goal - a purchase or a lead - but Google requires it.
• Navigation breadcrumbs where possible. Again, make it easy for people to navigate your site.
• Photos/bios on the about us page and links to Google+ profiles if possible. This makes it obvious that you are a real person. Placing your name there gives transparency to who you are.
• Address and location map of the company (business).
• Free number. Real companies provide phone support.
• Support service. If a customer has a problem, Google wants to make it easy for them to contact you.
• FAQ.
• "Legal" pages - all standard disclaimers, privacy policies, disclosures, terms of service, etc.
• Link to privacy policy next to each email subscription form. Your potential clients need to know that you are not going to share their information with unsavory people.
• A thick footer with additional navigation information (See the pattern here? Google loves navigation).
• The BBB, Verisign or Trustee seals are properly associated with the certificates. You don't need any of these to be on Google, but again, this is further proof that you own a legitimate business.
• No unverified awards or seals.
• No crazy statements like “Lose $500 in just a couple of days” or “Make $67,535 with this Facebook hack.”
• Interactive tools or search function (optional, but highly recommended).

I also recommend paying attention to the Yandex search engine and its algorithms and filters, for example: a low-value or low-demand page. A great example of low-quality pages that Yandex removes from search results.

Common causes of blocking in Google AdWords and their solution

Google AdWords can be an effective marketing tool for small and medium businesses. However, in some industries, when you advertise on Google AdWords, you may experience issues related to AdWords quality and transparency policies. As an online advertiser, you don't need to know and understand all of Google's policies, but you do need to know the basics and be aware of the rules that apply to your industry.

This means that Google tells you when your ads may not be relevant or do not contain all the necessary information for users. Google pays a lot of attention to keyword quality, ads, and landing pages. This is why you need to be 100% transparent to users when choosing keywords and optimizing offers on your site or landing pages.

If you receive an email from the Google AdWords team that you have violated their policies and your Google Ads account has been suspended. You may find it difficult to restore paused Google ads in your account. You must complete a set of tasks in order to be re-authorized to advertise in AdWords.

There are many reasons why Google may suspend your AdWords account:

Refusal to pay Google for click fraud

Some advertisers are concerned about click fraud. You can be one of them and dispute a certain number of clicks or the amount of money you owe Google.

If Google disagrees with your statement, they want you to pay! This creates a problem. Google will not hesitate to suspend your account if you refuse to pay under these circumstances. Your account will be suspended if Google detects suspicious behavior in your payment activity.

Solution. If you're heavily dependent on Google AdWords for traffic and business, it's best to just pay this amount as it's usually low. Trust me, you will spend a lot more trying to recover a suspended account.

Lack of business model transparency

User experience is a priority for Google. So, if your goal is to collect emails and leads while giving the user as little as possible, Google might well flag it.

We've all seen really successful companies (lead generation) that spent millions on Google every month go on hiatus. Nobody is immune from this. Google wants your offer to be transparent to the user. What will you offer them if they give you their email address and phone number? If there is anything fishy or the business model is unclear, you can pause your AdWords campaign.

Solution. Be as transparent as possible, and if you have an AdWords email signup goal, optimize your campaign and offer more value to the user. Usually an ebook, white paper is the best way to get Google approved. But you have to make these offers truly unique and authentic. Here the main quality. Hire a great copywriter and promote a great ebook/white paper.

You are in the "Damn" industry (industry)

Yes exactly! In Google AdWords there is such a thing as a "damned industry". If you sell health and wellness products, pharmaceuticals (and you're not a Pfizer), offer investment products or tips (cheap promotions, etc.), or engage in lead generation, you may be blocked by Google.

Solution: Be as transparent as possible and try to change/upgrade your business model. Google hates when advertisers use their traffic to collect information and sell marketing information.

1. Your site may not be just for making money;
2. All this should be a good experience for the target user;
3. Create the best offers;
4. Create the best website with the best content;
5. Get favored by Google.

Major Changes in Google Policy

Google has already done this in the past. Rejecting thousands of advertisers at once is nothing new for Google. This happens for several reasons.

Because Google hosts these ads, they are effectively legally liable for any damage caused by these ads, if any. They can get sued and lose money because of certain types of ads or ads in a certain industry (mainly regulated industries such as finance, law and pharmaceuticals).

In this case, Google may decide to mass block accounts. The problem here is that your product or service can be pulled into this massive action, causing you to suffer, whether or not you did something wrong.

Solution: There is nothing you can do about it. If your business really does not belong to any of these suspended industries, contact Google. But the chances of recovering your account are slim, at least in the short term.

Too many complaints from users or customers

Obviously, if an advertiser is defrauding people with fake brands, tempting offers, and unethical business practices, they will get complaints and bad reviews. If you receive too many of these messages, Google will most likely suspend your AdWords account.

Solution: Stop doing this and change your business model. I understand that this is hard to do, but if you don't, you won't last long anyway. Make sure your offer is clear and highlight the terms so that the user cannot miss them. If you do this, even if users complain, Google will see that your offer is visible on your website and landing pages.

Affiliates - duplicate sites

AffiliatesI'm sorry, but things don't look too rosy for you. Google doesn't like affiliates very much and you can't blame them. So many affiliate accounts have been banned from Google. "Quality" is the main reason here. Don't get me wrong, there are many legitimate affiliates on Google advertising real deals, however, unless you have a unique business proposition (other than just a junk offer), I believe that sooner or later Google will block such accounts.

As more advertisers (manufacturers, wholesalers, physical stores, new e-commerce sites) enter the market, there will be less and less room for third parties.

Solution: Create a great website with truly original content and offers. Be different from everyone; not be just another affiliate. Make Google see that you are different and really care about the user experience. This is more difficult, of course, however, this is really something that you will have to do sooner or later.

No warnings, no information - just suspension

We saw it too. In rare cases, Google simply suspends an account without a good reason. You basically never know, even if you don't for the above reasons. In this case, there is nothing to do but create a new LLC with a new name, a new URL, a new bank card and start over. Even so, there is no guarantee that you will ever get there.

The main problem is that Google has a lot of advertisers and most of the time they do not have time to analyze a blocked account.

When a suspension occurs due to a policy change or a legal issue, many accounts are suspended unfairly, and it's far more efficient for Google to ban accounts en masse than to actually review each account to see if they are in fact violating policy. Let's also not forget the effects of the underlying algorithm.

Google definitely has certain automatic metrics for sending alerts and suspensions without the person looking at the account. And guess what? Machines can make mistakes too.

What should you do if your account is suspended?

• Communication. First, listen to the Google team and really understand why they blocked you. Find out if there's a chance they can restore your account if you make changes. You can talk to Google representatives - try to find someone smart and caring and learn as much as you can from them. Work with them every step of the way to make changes. (As above: better offer, better content, more transparency, etc.)
• Quality and SEO. I'm not sure if you've ever thought about this, but the ultimate goal of the AdWords team is to have every advertiser on Google run an "SEO-Quality" campaign. This means creating a website for the user, keeping the user (thus search engines) in mind with great content, great offers and complete transparency. If your site is good enough to rank high on Google, it will be more than good enough for Google AdWords! Does it make sense to you?

If all your attempts fail

I really do not recommend that you do the following. But it seems to me that when people fall into despair, because sometimes advertising is their livelihood. This is the ultimate solution! no need to do this unless you have tried all of the above.

1. Erase and DELETE everything you have ever done with your suspended AdWords account. That means keywords, campaigns, ad copy, website, domain registration, landing pages, backlinks - everything!
2. If you've spammed before or actually broken the rules, change your business model!
3. Create a new domain, a new site with a new design and new content. Content must be great! Prepare this site like you're trying to rank at the top of Google's organic search.
4. Create a new legal face. Get a new bank card with a new name and a new billing address.
5. Register a new domain under a different name. Hide with "Domains through proxy". (Always works using your brother, sister, uncle, etc.)
6. New hosting provider. And place your site on this hosting.
7. It is possible to create a site on WordPress. Google loves WordPress.
8. Create new offers with users in mind. (ebooks, white papers, web tools)
9. Create a new AdWords campaign - keywords, ads, ad groups and landing pages from scratch.
10. And only when you have done all of the above, sign up for a new Google account and try to sign in to AdWords.

There are no guarantees! There is a chance that you will do all this and fail again!

What are the most popular Google AdWords alternatives?

If the worst has happened or you just don't want to cross paths with Google, you can use one of the existing Google AdWords alternatives. There are plenty to choose from, each designed for a specific audience and product type, meaning you don't have to stop there. So let's run through these Google AdWords alternatives right away!

Bitmedia is the leading cryptographic display advertising network offering a wide range of sizes for your ads. You can also take advantage of whitelisting, geotargeting, and other advanced features that you'll find on the Google AdWords platform. Think of Bitmedia as the crypto ad version of Google AdWords, they are second to none in quality and their customer service is way ahead of the curve!

media.net is a great alternative to Google AdWords and can often pay out significantly more money. Their "web bar" blocks fit nicely into almost any size search, text, display, and mobile ad area you might have on your site. Media.net can be a bit slow during the registration process so if you get stuck just email them or 3…

eBay affiliate network - If you like something with a big name, like eBay, then the eBay affiliate network may be just what you need. This affiliate program uses a pricing model known as Quality Click Pricing which makes it quite difficult to calculate your revenue as it is not a fixed amount. The algorithm is also kept secret, so trying to decipher it can be a difficult task. However, you get a big eBay reputation backing this up and you'll be able to display a lot of high quality eBay listings on your site, increasing your chances of getting a decent pot!

Bidvertiser – If you operate a site with a relatively broad niche or want to advertise in a broad niche, then Bidvertiser could be a great choice for you. It doesn't have many publishers, which is great if you're a publisher, which means there's less competition. On the other hand, if you are an advertiser, you may end up showing your ads on low quality websites, which is not ideal. However, it's worth a try if you can't use Google AdWords.

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