Planning a plan for creating a corporate site

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Planning a plan for creating a corporate site – Why are more and more companies attaching importance of website development? Today, most companies have realized the importance of website building in marketing and have started to plan their own corporate website plans, and even many companies are in operation after creating a website. What details should be paid attention to and included in site planning and further used in the creation of a website? Which website building plan is really good for corporate marketing?

The content of the article:

• 1. Positioning of the corporate website
• 2. Market research
• 3. Technical system adopted on the site
• 4. Artistic characteristics
• 5. Planning the website structure
• 6. Planning site features
• 7. Organization of the project cycle
• 8. Website optimization strategy
• 9. Website promotion strategy
• 10. Choose a domain name and hosting
• 11. Website Maintenance
• 12. Website cost budget

1. Positioning of the corporate website

Before drawing up a plan for creating a corporate site, you must first position the site. If the main goal of creating a website is to display a corporate image, the website creation plan should start with art design, animation rendering, etc., if the goal is mainly to promote the site and make a profit, it should be more. Pay attention to website optimization and user experience.

2. Market research

Businesses create websites for market promotion, so market research in terms of creating a corporate website is essential, which includes: identifying customer groups, identifying the main characteristics of viewers, customers' cognitive focus on products, analyzing competitor websites. Advantages and disadvantages, researching user's search habits, summarizing the basic methods of website marketing, etc.

3. Technical system adopted on the site

The choice of technology depends on the choice of the website development team and the choice of the website's operating environment. IIS server is usually used for building technical websites and Apache server is used for jsp. Also, if it is a large website, the choice of database should also be reflected in the plan for building a corporate website. Common website databases include: SqlServer, MySql, Access, Oracle.

4. Artistic characteristics

I think a lot of people know about the importance of color in web design! In the plan, we need to approve the main color of the site, and the main color is usually chosen according to the corporate color or logo color. Confirm the website's pixel size, i.e. the applicable screen width. At present, 1024 pixels is the main one, but with the popularity of widescreen displays, higher resolution web designs are appearing one after another. Of course, they must be determined according to market research.

5. Planning the website structure

It can be said that planning the site of its structure in terms of building a corporate website is the main part of the whole planning, which includes: confirming the navigation column, planning the content of the home page, planning the channel page and the content page.

General corporate website navigation includes: home page, company profile, product demo, news center, successful cases, recruitment, online message, contact us, etc., which can be customized according to market research. Planning the home page section is very important, especially planning the first screen. The first screen should include the key content of the customer's product knowledge in market research, as well as qualification certificates and successful cases that can show the strength of the company's business.

6. Planning site features

The website system function is mainly used to manage the content of the website. Functions for our internal staff can be focused on the degree of office automation, without being limited, large and complete, the design effect is good; it is used for clients or members. User interaction features, design style, ease of operation, etc. should be considered.

7. Organization of the project cycle

How long does it take to create a website? The plan for creating an enterprise or business site should reflect the development cycle, schedule, staffing and other details of the entire site project.

8. Website optimization strategy

Website optimization is also called SEO. In fact, this is search engine optimization to get a good ranking for keywords. At the same time, it is necessary to know how to optimize web pages in order to improve the user experience.

Website optimization is closely related to the technology used in the scheme of building a corporate website. Generally, Div + Css typing and static web pages are more SEO friendly. In terms of functional planning, functional support can be enhanced in terms of web page titles, keywords, web page descriptions, and targeted anchor text to better match SEO.

9. Website promotion strategy

Website promotion and website optimization are completely different things. Website promotion is carried out through a paid advertising method. In the plan, you need to compare in detail the effect, cost, cycle and client base of various promotion methods, and choose the most cost-effective method from several advertising programs.

10. Choose a domain name and hosting

Choosing a short and easy to remember domain name will undoubtedly bring great benefits in website promotion. In general, I recommend using an international English .com or regional domain name. In terms of renting space, compare virtual host space with independent servers, the former is cheap but has low performance and requires sharing hosting resources with other websites, the latter has a dedicated server with top-notch performance but high price. The advantages and disadvantages can be compared in corporate website plans.

11. Website Maintenance

What is the main purpose of maintaining a website? Website maintenance includes server monitoring, security and antivirus settings, updating and improving website content, website patch updates, regular website checks, data backup and restore, etc.

12. Website cost budget

Key question: How do you do a good job building a website? How much does it cost? This is intuitive information that can reflect the value of a corporate website plan. The cost estimate includes: labor costs, site promotion costs, costs for renting a domain name and hosting, daily costs for the site, etc.

Reading this article:

• Where to start creating a website? Website Creation Basics
• Website hosting - the right choice of website hosting

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