Entertaining content as a promotion tool on the Internet

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Entertainment content - ricky on the toilet, ricky and morty frameEntertainment content is a type of content that is used to entertain and satisfy the interests of the target audience. It can be submitted in the following formats such as: games, contests, memes, polls, stories and quizzes. Entertainment content is an attractive promotional tool on the Internet, as it allows the brand to attract the attention of the audience and establish close contact with it. In this article, we will take a detailed look at how to use entertainment content to promote your business and provide 10 ideas for creating cool entertainment content.

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Entertainment content formats

Entertainment content formats - frame from ricky and morty

Entertainment content It is a popular promotional tool on the Internet. In a world where people are busy all the time and don't have much time to read or watch promotional material, entertaining content captures their attention and brand memory. Entertainment content formats come in many forms, including: videos, photos, memes, animations, games, and more.


Among entertainment content formats, games have a strong place in marketing. Popular games are used to attract attention and increase brand loyalty. Companies use games to run contests, give away prizes, and promote new products. In addition, games collect data about the user to find out their preferences.

A cool case of using games in promotion is a game from Snickers that asked players to see what changes happen in their lives when they are hungry. This game focuses on building brand awareness and increasing sales.

If you want to use games in business, then it is important to choose the right game. For example, if you sell food, then a game related to cooking would be suitable. If you are selling cars, then a racing game might grab the attention of users. Thus, the right choice of game will increase the effectiveness of marketing.


Contests are also a popular promotion tool in internet marketing. Photo contests, giveaways, quizzes and other types of contests can capture the attention of the target audience and increase brand loyalty. Contests are used for all kinds of purposes, such as increasing brand awareness, increasing sales, increasing the number of followers on social networks, etc. It is important to choose the right type of competition and prizes to achieve the desired goals.

  • There are many examples of cool contest campaigns. For example, Coca-Cola's "Share a Coke" campaign, in which consumers found a bottle with their name on it and won prizes. This campaign attracted the attention of millions of consumers around the world and led to an increase in brand sales.
  • Another example would be Charmin's "TweetFromTheSeat" contest, in which users wrote a funny tweet while sitting on the toilet and won prizes. This competition attracted a lot of attention on social media and helped to increase brand awareness.

When choosing the type of competition for your business, keep the goals and audience in mind. For example, photo contests are effective for brands related to fashion or design, while quizzes are effective for businesses related to education or technology. It is also important to choose suitable prizes that will motivate the contestants and help them achieve their goals.

Situational content

Situational content is content created to address specific problems, questions, or user requests. Such content is created based on events, news and trends. Content that is responsive to current situations can grab more attention and increase brand awareness. To create situational content, you need to constantly follow the news and trends in the industry, as well as have a keen sense of perception of situations that will become the subject of content.

Examples of great campaigns using situational content include holidays, national or world events, and current social media trends. An example would be using the Halloween holiday to create brand-related creative content. Or, using a social media trend to create viral content.

When selecting situations for creating content, consider the interests and needs of the audience. Use the information obtained from website and social media analytics to understand what topics and situations will be of interest to customers. Also, keep an eye on the behavior and requests of the target audience and create content that will be relevant to their needs.

Memes (humor)

Memes are one of the most popular ways to create entertaining content on the internet. They are used to promote the brand and improve interaction with the audience. But before you start using memes, you need to understand the target audience and make sure they don't mind using this type of content.

Examples of great meme campaigns include using memes on social media, blogs, and websites. Campaigns that use memes can quickly go viral and generate an incredible amount of brand awareness.

Creating your own memes is a cool way to be original and stand out from the competition. Create memes that reflect your brand or product, or use existing memes to create your own variations. It is important to remember that memes should be funny, original, and relevant to the audience. Be creative and don't be afraid to experiment, but don't forget that the main goal is brand promotion.

Polls and tests

Surveys and quizzes are another popular way to generate brand awareness online. To use this tool, it is important to understand how it works. Polls and quizzes capture the attention of the audience because they are interactive content that allows people to engage in a dialogue with a brand. They are useful for a variety of purposes, from conducting market research to building brand awareness and generating leads.

A cool way to use surveys and quizzes is to integrate them into social networks. Such surveys and tests can be easily distributed to the audience, increasing the number of participants. In addition, such content formats easily become viral and can attract additional audience through organic traffic.

When you use surveys and quizzes for business, it's important to consider question types and formats that are best for your audience. Surveys can be designed to get customer feedback or market research, and quizzes can be used to promote products and services or build brand awareness. In any case, it is important to create content that is interesting and entertaining for the audience so that they can enjoy participating in surveys and tests, as well as sharing them with friends and acquaintances.

Stories, quotes, facts, congratulations

Stories, quotes, facts, and congratulations are a cool way to draw your audience's attention to your brand and increase their loyalty. By using these content formats in your campaigns, you will create an emotional connection with your customers.

Examples of such campaigns using these content formats can be found in many industries. For example, cosmetics stores use customer stories about how their products helped them improve their appearance. Or sportswear brands use quotes from famous athletes to motivate audiences.

To find stories, quotes, facts and greetings that will be relevant to the audience, it is important to understand their interests and needs. Use social media analytics and other information sources to find out what topics are popular among your audience. Also, keep in mind the goals of the campaign and what impact you want to achieve with these content formats.

What entertainment brands attract the audience

What entertainment brands attract the audience. Ricky and Morty cartoon frame.

Brands use various content formats to capture the attention of the audience. Popular formats include videos, memes, gifs, games, contests, etc. Such entertaining content helps create an emotional connection with the audience and increase brand awareness.

Many brands are already actively using entertainment content in their campaigns. For example, home appliance brands use engaging videos to showcase products in action. Fast food brands hold various contests and promotions to attract attention and maintain customer loyalty.

The choice of entertainment content format depends on the audience. You need to know what topics and formats are of interest to the target group. For example, if the audience is young, then the use of memes and gifs will be effective. If you work in the field of education or business, then the use of video clips will be the appropriate format. It is important to take into account the interests of the audience and create content that will be interesting and exciting.

Why memes are not always good

The use of memes as a brand promotion tool is becoming a popular trend. However, this is not always a good idea. Sometimes, the use of memes harms the brand's reputation and lead to undesirable consequences.

The problem with using memes is that they can be confusing or even offensive to some of the audience, especially if they don't align with the values or opinions of the majority of the target audience. This will lead to negative reviews, worse brand reputation and lower sales.

Examples of failed campaigns that used memes are advertising campaigns that did not take into account cultural differences or socio-political issues. In addition, the use of memes may be inappropriate in some business areas, such as the medical industry or the sale of serious products.

To avoid negative consequences when using memes, it is important to take into account the interests, values and cultural characteristics of the target audience. You need to be careful about the use of memes and evaluate how they will be perceived by the audience. In addition, it is worth making sure that memes are consistent with the brand and its goals, and do not contradict the ethics and moral principles of the business.

Why Entertainment

Entertaining content is an online promotional tool that can help a brand to attract the attention of the target audience and establish an emotional connection with it. Entertaining content can be in different formats - it can be videos, memes, jokes, crossword puzzles, contests, etc. The main thing is that the content should be interesting and correspond to the interests and preferences of the audience.

There are many examples of great campaigns that have used entertainment content. For example, in 2014, Burger King launched the "Subservient Chicken" campaign, in which users controlled a humanoid chicken through the site by entering commands. The campaign received more than 1 billion views and brought success to the brand.

However, the use of entertainment content also comes with risks. For example, the content may be inappropriate for the brand, inappropriate or offensive to the target audience. Therefore, before launching a campaign, carefully consider the content and make sure that it matches the brand strategy and will be interesting to the audience.

10 Entertainment Content Ideas

Entertaining content captures the attention of the audience and establishes a close relationship with them. Below are 10 ideas for creating entertainment content that are used in brand promotion:

  1. Games and Contests – creating games or contests that allow the audience to participate and win prizes.
  2. Videos – creating funny, educational or instructional videos that can go viral.
  3. Comics is the creation of comics that tell stories related to a brand.
  4. Quizzes – creating quizzes on brand-related topics that will help the audience learn more about the company.
  5. Memes - create funny memes that can be easily shared on social networks.
  6. Collections - Create collections on all sorts of topics related to the brand (for example, “Top 10 recipes using our company's products”).
  7. Infographics – creating informative and colorful infographics that will allow the audience to learn more about the brand.
  8. Interview - conducting interviews with experts in the field or employees of the company.
  9. Audio – creating podcasts or audio books that help the audience learn more about the brand.
  10. Social experiments - conducting social experiments that will help understand the opinion of the audience about your brand or product.

To choose the right idea for your business and audience, consider the goals and mission of the company, as well as the interests and preferences of the audience. It is important to remember that entertainment content should be fun and interesting, but it should not distract the audience from the purpose of the brand.

How to measure the effectiveness of entertainment content

Entertainment content has become a popular promotional tool on the Internet. However, in order to understand how content performs, you need to measure its effectiveness. The main indicator is the level of audience engagement. This metric reflects how much content influences users. It is measured as the number of views, comments, likes and reposts.

In addition, you can evaluate the conversion. A conversion is the percentage of users who take a specific action after viewing content, such as leaving contact information or making a purchase. Conversion is measured using Goal Tracking in Google Analytics or other analytics tools.

Another indicator of the effectiveness of entertainment content is its distribution on social networks. The number of reposts and mentions of content can help you understand how interesting it is to the audience and how successfully it is distributed on the Internet.

Use tools and approaches to measure the success of your entertainment content. For example, use social media management platforms like Hootsuite or Sprout Social to track metrics and analyze data. Also use Google Analytics reports to measure conversions and other metrics. In general, the effectiveness of entertainment content is measured using all sorts of tools and metrics, which allows you to determine what content is attractive to the audience and how to improve its success.

How to create an effective entertainment content strategy

To create an effective entertainment content strategy, take the following steps. First of all, define the goals of the campaign and study the audience. You need to understand who they are and what they are looking for in content. This will help determine content formats and select topics that will be of interest to the audience.

The next step is to define content formats. Choose from videos, articles, interactive infographics, audio, and other content formats that suit your audience and campaign goals. Don't forget to also optimize your content for social media so that it's easily accessible and draws attention to the brand.

Finally, don't forget the metrics that will help you measure the effectiveness of your entertainment content campaign. Track metrics such as: the number of views, likes, comments, reposts and others. To understand how well the content works. Feel free to experiment and analyze the results to make your entertainment content strategy effective.


In conclusion, we conclude that entertainment content is a cool tool for promoting Internet projects. Allowing you to create unique and memorable content that captures the attention of the audience and can help increase brand awareness. However, in order for an entertainment content campaign to be successful, it is necessary to analyze the target audience and select the appropriate content formats for each promotion channel.

Recommendations for creating a great entertainment content campaign include choosing topics that will be interesting and relevant to the target audience, using a variety of content formats that will attract attention and evoke emotions from the audience, as well as paying attention to content quality and its optimization for search engines and social networks.

Further development of the theme of entertainment content presents great prospects for business. It allows you to create content that not only captures the attention of the audience, but can also influence their behavior and opinions. Content marketing based on entertainment formats can help companies attract new customers, retain existing ones, and increase audience loyalty.


Q: What entertainment content formats are there?

A: There are many formats for entertainment content. Among them are games, contests, situational content, memes (humor), polls and tests, stories, quotes, facts and congratulations.

Q: What entertainment brands attract audiences?

A: Brands use different formats of entertainment content to capture the attention of the audience. Some of these include games, contests, polls, quizzes, and memes.

Q: Why aren't memes always a good choice for entertainment content?

A: Memes can be a great tool to grab an audience's attention, but not always. Some memes are offensive, inappropriate, or inappropriate for the audience. Therefore, you need to be careful and choose memes that match the brand identity and do not cause negativity among the audience.

Q: Why is entertainment a cool tool for brand promotion on the Internet?

A: Entertaining content helps brands engage and connect with audiences. Content that evokes positive emotions can help a brand become memorable and increase the likelihood that the audience will share its content with friends and acquaintances.

Q: What entertainment content ideas are good for the brand?

A: There are a lot of ideas for entertainment content that would be good for a brand. Some of these include running contests and polls, creating memes and interactive games, posting quotes, stories and facts, and holiday greetings.

Q: How to measure the effectiveness of entertainment content?

A: The effectiveness of entertainment content is measured through the number of views, likes, comments, shares and other forms of audience interaction with the content. Also use analytics tools to measure the effectiveness of specific content formats and determine which content is popular and effective in engaging audiences and increasing brand awareness.

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