The Human Psychology of Creating an Attractive Website· Время на чтение: 5мин · - · Опубликовано · Обновлено
The Human Psychology of Creating an Attractive Website – Beautiful websites don’t always perform well and many of them have a high bounce rate. Building a functional websiteA page that loads quickly and is easy to navigate is more important when designing a website.
While I'm not asking you to blindly decorate your site, it's worth knowing that learning some psychological principles can help improve your site's user experience and thus increase engagement rates.
Once you've found the perfect theme, it's time to make the perfect logo. LogoMyWay has a free online logo maker that allows you to create your own logos. This is a simple process that takes 5 to 10 minutes. Just choose your favorite logo and change colors, fonts, text and whatever else you want to customize.
I have compiled some of these design principles for you.
The content of the article:
- Use colors to evoke emotions
- Stand out with the right font choice
- Benefits of using asymmetry
- Extract the power of instinctive reactions
- Implement Hick's Law for Design
Use colors to evoke emotions:
Needless to say, different colors are capable of evoking different emotions. Every major brand is associated with a color and they tend to use the same color for their logo to get it into the mind of the buyer.
Blue is used to reassure customers, while red is associated with a bright and bold brand image.
It has been observed that different genders prefer different colors. For example, women's sites typically use colors like pink, purple, brick red, etc., while companies experiment with shades of grey. It is important to choose a color that resonates with your niche and suits the tastes of your target audience.
Stand out with the right font choice:
Using the correct font is an important design element, but did you know that different types of fonts suit different purposes of your content? If it's a business or technical site, it's better to use a clear typeface and readers will be more attentive when reading articles using that typeface. Cursive fonts and soft-edged fonts are often used for informal content as they create a casual and laid-back reading feel.
There are many sites that use the same general font type, and you can stand out by using different, clearer, and more appropriate fonts for your site's niche.
Benefits of using asymmetry:
Any design principle will encourage you to follow a symmetrical layout. I'm not just talking about website design here, even architects tend to follow the principle of symmetry when designing buildings or monuments.
Symmetry is usually kept because it is pleasing to the eye and makes it easier for people to concentrate. If there is a sense of imbalance, people may begin to lose focus.
Following the same principles when designing a website ensures that users are not distracted and can navigate the website in an orderly manner.
The benefit here is that using asymmetry in your design to highlight an important element is a really smart way to draw the user's attention to that element, such as a call to action button, a subscription box, etc.
Use the principle of symmetry, or better said asymmetry, to make sure your readers are viewing the content you want them to focus on.
Extract the power of instinctive reactions:
instinctive reactions are those that are caused by emotions. You can take advantage of this by designing a website that subconsciously generates this reaction and then makes users feel like they're not getting enough.
There are some simple principles that you can follow to create such a response. For example, adding beautiful, colorful images to a website can evoke the same response across genders and demographics.
Often the first impression of a website is important and if it can create chemistry between people, they will be inclined to explore your website further.
Implement Hick's law for design:
Hick's law or Hick-Hyman's law, named after Anglo-American psychologists William Edmund Hick and Ray Heyman, describes what it takes for a person to make a decision based on his or her possible choice time: time is logarithmically
This law also applies to web design. If you overwhelm users with 10 different options, your users will become confused and eventually choose not to take any further action.
The Internet is flooded with so much information and users are faced with so many choices that if you do, your website will be no different.
Stand out from the rest by reducing the number of unnecessary options, as this really does not increase conversions. In fact, studies have shown that reducing extra elements on your website can increase your conversion rate by 150%.
Remove some unnecessary fields from the contact form because people may stop filling it out if you ask them too much. Use site analytics to find out which social media share buttons drive good conversions and which don't get used as often.
Remove content that doesn't add much value, as it will only increase site load times and confuse your users. There should be only one call to action and one goal per page.
This ensures that your readers really pay attention to the purpose of the page and don't get confused by 10 different options.
Keeping in mind the motivation behind the design of your website, that it should reflect what your brand represents through colors, fonts, and elements, it is important to get your message across to users and create a sustainable positive image for your brand.
Reading this article:
- Requirements and principles of corporate website design
- Why AI and Automation Are Really Friends of Design
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