Analysis of reasons and elements of doing SEO

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Introduction : SEO is Search Engine Optimization. By optimizing your website, your website content can get higher organic rankings in Google and Yandex in order to achieve the goal of increasing organic traffic. Generally, organic rankings lag behind Google Ads, but CTR and clicks are higher than Google Ads.

You can improve both Google and Yandex traffic only if your organic ranking is high. As soon as you fall behind the second page of search results, traffic plummets.

SEO search engine optimization is a highly competitive field, and SEOs should aim to rank in the top ten or top three keywords.

The content of the article:

• SEO competition is so fierce, why choose SEO?
• Basics of SEO Search Engine Optimization

SEO competition is so fierce, why choose SEO?

There are three main reasons: high-quality traffic, longer-term results, “free traffic”.

1. Quality traffic. Search engine organic search traffic tends to be high-quality traffic. People are actively looking for products or solutions. (for search purposes)
2. Longer lasting effectA: SEO traffic will last longer than Google or Yandex ad traffic, which is a longer term traffic plan.
3. "Free traffic»: Compared to advertising, it is not paid directly by CPM and CPC, but due to fierce competition, SEO will still spend a lot of time, energy and money, which is why I call it “free” traffic, but it is not really free traffic.

If you're not doing SEO, you're missing out on traffic channels that give your site a great opportunity to drive traffic.

Once you invest time and money into achieving good SEO results, the results are relatively long-term. Even if you don't invest for a long time after that, your web page traffic will still exist in the long run.

Basics of SEO Search Engine Optimization

Keyword Research

The keyword research and selection process is the first and most important step in any SEO campaign. This is the direction taken when doing SEO. Many of your next steps, including content creation, optimization, etc., are related to your keywords.

On-page optimization

Perform SEO on the content pages you create, such as the specific content involved: meta tags, image optimization, H tags, link optimization, etc.

Content Creation

Create content for your chosen keywords and you can choose from different content formats to suit your specific needs: blog posts, product pages, etc.

Backlinks

A good article, in addition to its own content and media format that meets SEO standards, should also be liked by other sites: the more quality sites link to your content, the higher the quality of your content.

External links are an important basis for Yandex / Google to judge the value of your content. The higher the quality of external links, the higher your weight in the eyes of Google and Yandex, which is a bit like a voting mechanism.

Technical SEO (Technical SEO)

Technical SEO Technical SEO is generally an optimization technique to increase rankings through technical improvements in website structure, loading speed, and user experience. Whether you are tech savvy or not, you can implement technical SEO on your website.

Summary: You can join the practice of self-seo website promotion and enter into this exciting game, gradually you will learn more about this process. All in all, whether it's SEO itself or the process of our SEO training, it's a process of cycle, progress, and iterative optimization.

Reading this article:

• The difference between website promotion and SEO
• Search Engine Optimization Checklist

Thanks for reading: SEO HELPER | NICOLA.TOP