SEO analysis

✔️ Tag: SEO analysis

What is SEO analysis and why is it needed?

SEO analysis is the process of examining a website in order to determine its SEO parameters and identify problems that may affect its position in the search results. Such an analysis helps to determine how optimized the site is for search engines, and to identify opportunities for improving its positions in the search results. If you are a website owner or a webmaster, then SEO analysis is a necessary tool to improve your website's visibility in search engines.

What tools are used for SEO analysis?

There are many tools that help you conduct SEO analysis. These can be both free and paid tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and many more. Each of them provides a different set of tools and functions for website analysis. The choice of a specific tool depends on the goals and objectives that you set for yourself.

What factors are taken into account when conducting SEO analysis?

When conducting SEO analysis, various factors that affect the position of the site in search results are taken into account. Among them: the presence and correct use of meta tags, titles, descriptions, site loading speed, the presence of duplicate content, site structure, link profile, content compliance with user requests, and much more.

What problems can be identified in SEO analysis?

SEO analysis allows you to identify various problems that may affect the visibility of the site in search engines. These can be problems with page indexing, duplicate content, slow site loading speed, incorrect use of meta tags, incorrect site structure, and much more. Identifying these issues and fixing them helps improve your site's position in search results.

SEO analysis is about ongoing SEO optimization, we discuss more about how to improve rankings or traffic, as if we forgot to do a more complete "check" on a website before doing formal website optimization, which we commonly refer to as

Website SEO analysis

1. Website domain name analysis:

Domain analysis includes whois information, domain history, PR, Alexa rating, etc. Whois mainly depends on the time of registration of the domain name, and this time should be known to the site operator. Domain name history can be checked using webmaster tools or LoveSite tools. The PR rating will be taken into account in the Google ranking. Alexa rank doesn't have much impact on search engine rankings.

2. Site structure, style sheet analysis:

Analyzing the structural skeleton of a web page mainly depends on the layout of the website, the presence of a skeleton, and the simplicity of the code. The style sheet allows you to determine whether to use an external style sheet or an internal style sheet. For writing, it is better to use an external style sheet so that the page code is more popular with search engines. In addition, the search engine will parse the style sheet, and simplifying the style sheet is also very important.

3. Analysis of site data, domain, links:

Check the number of websites included in search engines and check websites for external links. Check the external link chain data. Second, look at where the external link comes from, that is, what is the quality of the external link mass. External links are very important in search engine optimization, we need not only to analyze links to the site from them, but also to analyze the position of external links on the platform site and so on.

4. Ranking of query keywords in search engines:

While we can only take over keyword rankings, it is necessary to query for keywords, not only ranking the keywords to be ranked, but also ranking related long-tail keywords and industry terms. We need to check when we do website data analysis which is directly related to the current mood of the website.

5. Location, frequency, tagging and analysis of long tail keywords:

The placement of keywords on a website is very specific, so we must carefully analyze where the keywords appear on other websites, whether they are marked, how often the keywords appear on the pages of the website and the keywords, i.e. where the keywords appear in a word. Second, we need to analyze which keywords are weighted and how many long tail keywords are being used.

6. Analysis of internal links:

The relationship of the home page to other pages, the relationship of content pages to other pages, internal link loops, etc. This relationship is related to the layout of our website. It is very important to know the current SEO optimization and the conformity of the website layout to the quality of the website.

7. The number of levels of the site directory and the analysis of the spelling of the file name:

The website we need to analyze has several levels of directories and filenames. On many foreign websites, we see that they have added keywords to their file names. The specific effect is similar to that of domain names bringing keywords. If our site is just a small business site, the directory depth should not exceed three levels and should not exceed five levels.

8. Parse js file:

Analyze the JS file used by the web page whether it is external JS or written on the page and the JS writing method. It must be emphasized here that if we understand the code better, we should try to check if there is a Trojan backdoor in an external file named JS that will affect the security of the website.

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