Does URL Length Affect SEO?

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Impact of URL Length on SEO. While SEO is a simple task, in practice success or failure is still determined by the details. We know that there are many factors that affect search rankings. Only by capturing every detail can we effectively improve the overall quality of the page.

Among them is one of the most subtle details: the length of the URL is indeed the main reason for many years of stagnation of a large number of websites, and individual webmasters do not know about it at all.

So, does URL length affect SEO?

The content of the article:

• 1. Domain name length
• 2. Station structure
• 3. Connectivity

1. Domain name length

When we talk about the length of a URL, in fact the length of the domain name itself also has an intuitive meaning. In theory, search engines don't have explicit rules for URL length, it must be within a certain range to be search engine friendly.

The same goes for domain names.

However, based on years of practical experience and Google SEO advice given by a large number of SEO professionals, we unanimously believe that when you register a domain name, the domain name product has little impact on the corporate brand.

It is still recommended to choose the shortest possible domain name here.

2. Station structure

For a brand new website, after we have registered the domain name, the next task is to design the structure of the website. In the process of creating a site layout, we need to not only take into account the information structure of the entire site, but also need to take into account: the structure of the site, the length of the URL of the page.

For this you may need:

1. Try to avoid using dynamic parameters and use pseudo-static replacement.
2. You need to plan the URL of the page, for example: product directory, whether to use /p/ or /product/, and whether to use your category directory fl-id.html or category-1.html. In fact, this must be chosen in combination with the length of the domain name. In practice, I usually recommend choosing the former.
3. Try to have fewer URL branches on the website, instead of each category having many different expressions, and if it is too scattered, in short, it will not be able to gain weight and credibility in the search engine.

3. Connectivity

What is URL linkability, it is easy to understand if your site creates a lot of high quality content, and when a large number of industry vertical sites are reposted, you will find that your URL is relatively long, especially for those news source, media, web sites, sometimes the other party may only provide external links or hyperlinks in plain text.

If the URL is too long, it will especially affect the user's browsing experience and even result in a high bounce rate.

From this point of view, if the URL is relatively long, it is actually a negative factor for SEO.

If your target site is a newly created site and the search engine doesn't have many index pages and your URL is relatively long, I suggest shortening the URL as much as possible and using a 301 redirect thereafter.

Impact of URL length on SEO. I believe that if it is relatively long, there is a certain negative influence factor, here I am trying to recommend that you use a relatively short URL.

Reading this article:

• Why is the quality of your SEO content strategy important?
• How to develop an online marketing plan?

Thanks for reading: SEO HELPER | NICOLA.TOP