SEO Basics - 9 Ways to Improve Your Website Ranking

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How to rank your site on Google.SEO - how to improve website rankings. This question arises in the vast majority of webmasters. Search engines do not sleep and release new algorithm updates. This greatly affects the positions of sites. In fact, it is enough to follow the banal basics of Seo and the situation in the issuance will change dramatically.

I will say in a positive way. There can be 200+ factors influencing the rating. These are the factors that Google and Yandex take into account when analyzing the site (although sometimes it seems that there are more than 1000 such factors). Having mastered the basics of SEO, you will begin to improve the position of the site. Follow the tips below to improve your search engine optimization (SEO). And then watch how the project rises to the Top PS.

The content of the article:

Publish useful SEO content

The importance of filling websites with unique content.

Useful content is the driving force behind search engine rankings and nothing can replace it. Cool content created specifically for the reader will increase traffic. This will greatly increase the credibility of the site. You need to practice your web writing skills.

Define and target the search query for each page. Think about how the reader might find this particular publication (with phrases such as "Education in Moscow", "Best applied program" or "Education in St. Petersburg"). Then repeat this request in the text. For example - once or twice in the first and last paragraphs and 2 more times in the remaining content. Remember to use bold, italics, H1 heading tags, and other highlight tags.

This will highlight search terms, but don't overdo it. If you still want the writing style to read naturally. Then don't sacrifice a letter for SEO. Useful articles are written for the user, not for the PS. Update Old Content Regularly You've probably noticed that users are more likely to choose new posts.
Search engines too.

Regularly update old content - Google and Yandex love it

Regularly updated content is one of the best relevancy indicators. Therefore, it is important not to forget to update it. This approach will improve the performance of the site in many ways forever.

Title metadata, descriptions and keywords - SEO basics

Metadata (meta-data, meta-data).

When developing a site, each page contains a space between tags. This is needed to insert metadata or information about the content of the page. If you have a CMS site, the UMC web team will pre-populate this data for you:

Titles

Such metadata is responsible for the page titles. They appear at the top of the browser window, and as headings in search results. This is irreplaceable metadata on the page. For those who have a CMS site, a meta title for each post is created right away.

Descriptions

Description metadata is a textual description that a browser can use when searching a page. Think of a discription as a showcase for an article.

Brief and attractive description of what is contained in the article, in order to attract the reader. The relevant meta description contains two full sentences. COPs may not always use meta description, but it is important to give them the opportunity to do so.

Keywords

Keyword metadata is rarely needed, and is no longer needed for ranking in PS. However, you should already know your search phrases. You should also include various search phrases. As a rule, you should try to keep their number to 6-8 phrases, each of which consists of 1-4 words.

Place useful links in the text

The number of links and their quality.

Pay attention to the creation of useful links in the text. Instead of "click here", try writing out the title. "Click here" has no meaning to the search engine other than the attached URL. But the "Educational program of the city of St. Petersburg" is rich in search phrases.

They will increase the position of the site in search engines, as well as the ranking of the article you are linking to. Put descriptive links linking search queries - this will not only improve the position, but also increase the value of the article for readers. This also applies to readers using screen readers.

Use alternate tags

Write descriptions for images and videos using alternative tags or text descriptions. They will help search engines find the article. This is important for those who only use text browsers or screen readers.

External referencing sources

Without them, publications will only go down in the search results. The fact is that they have been one of the Google ranking factors for many years. And they are still at the top of the list. External referring sources are so reliable that you have to use them to promote.

Here's the Evidence... Not too long ago, a million Google search results were analyzed to find out what factors correlated with first page rank.

Here's what we've learned about backlinks: Studies have shown that reducing their number affects the position of the resource. But why are links so important? Backlinks from authoritative sites send a trust signal to Google. It's like someone vouching for you. The more people vouch for you, the more trustworthy you are.

Now the question is:

How do you get those magical sources of trust that Google treasures so much? Links are hard to find if you don't know how to build them. But there are also active methods that you can use to get backlinks. And you don't need any special technical skills to use them.

What to do?

Publish original research or case study. This is a natural way to get people to link to the site. All you have to do is publish a useful set of data from original research done by you or your company. Everyone will want to mention this study or results in their own blog posts and link to you as a source. If you don't have the data or resources to work with, the case study will also pull incoming sources.

Write reviews for other companies you have worked with. This is an underrated method of getting backlinks. You have probably seen reviews everywhere and even have them on the site. In the review, you can see the image, name, position and a link to their resource with a recommendation. Make a list of companies you have worked with in the past year. Then send each of them an email thanking them for their service.

Note that you'd like to offer feedback on their project if they'd like to. There is a good chance they will accept your offer. Oh, and don't forget to politely ask for a link if they don't automatically give one.

Increase site speed and improve site rank

Why is it important to check website speed?

I mentioned site speed and its impact. But how do you actually go about improving it? There are some methods that require technical skills and some do not. One thing you can easily do is crop your images so they are the correct size and compress them with tools like Tiny JPG or ImageOptim (Mac only).

Remove plugins you don't use because they can slow down your site. These are actions that will help you increase your speed.

Limit ads

Too many ads will also alienate users. Especially on mobile. According to the Coalition for Better Ads, ads should not take up more than 30 percent of vertical space, depending on the user experience.

Popups are terrible for mobile UX and should be avoided like the plague. Often they don't resize to fit a mobile phone. And they are not easy to get rid of, as in the browser.

User Experience

Yandex and Google value user experience (UX). Google collects data about how users behave when they land on your project. If it is not up to par, it will negatively affect SEO. This makes sense because Google's job is to provide the search engine with the best result they can display.

And it's great if you have useful content that matches the search query and is useful for the visitor. But if your page doesn't load fast enough, the user will leave it. As more people leave and go, Google will send a signal that your user experience isn't good enough. People expect your site to load faster than Flash. Mail Oye, former Developer Programs Technician at Google, explained:

“2 seconds is the acceptance threshold for an e-commerce site. At Google, we aim for less than half a second."

Half a second!

But the time it takes to load is one of the many metrics that Google analyzes to evaluate user experience. UX is such a complex discipline with many facets that it has its own area of expertise.

So how do you, as someone with little technical experience in UX, improve your website for SEO? User experience is the user experience. There are things people care about and things they don't need.

Your website design could be the Sistine Chapel. But let's be honest... A user comes to you to find a product or information. They don't care about your cutting edge design. They want the whole experience of being on your site to be easy.

I mean, we are all lazy. We may be nice, but we are lazy. It has been proven that what consumers value most in web design is the level of ease, accessibility and speed. These were all the tips that will help you improve your website rankings.

FAQ

Q: What are some tips for creating useful SEO content?

A: The first and foremost rule is that content should be useful and relevant. This means that it should be useful to users and answer their questions or solve their problems. In addition, the content must be unique and not copied from other sites.

Q: How often should old content be updated?

A: Regularly updating old content helps improve your site's ranking in search engines. This can be both updating existing articles, and adding new materials on topics that have already been considered. A cool option would be to update the content at least once every few months.

Q: What is metadata and why is it important for SEO of a website?

A: Metadata is information that is not displayed on a site page, but is used by search engines to determine the theme and content of the page. The indispensable elements of metadata are the page title (title), description (description) and keywords (keywords). The correct use of metadata helps to increase the relevance of the site and improve its ranking in search engines.

Q: How to use in-text links to improve SEO?

A: Links in the text can help improve SEO if they point to other relevant sources or internal pages of the site. It is important to use links naturally and not overuse them. In addition, you can use links to authoritative sources to confirm the accuracy of the information on the page.

Q: What are alt tags and how can they help improve SEO?

A: Alternative tags (alt tags) are used to describe images on a page. They help search engines understand the content of the images and improve the page's ranking in the SERPs. It's important to use keywords in alt tags, but not overuse them.

Q: How can external sources help improve SEO?

A: External sources can help improve SEO if they are authoritative and relevant to the topic of the page. These can be links to articles or studies that confirm or expand on the information on the page. However, it is important to use external sources wisely and not overuse them, as too many links can negatively impact SEO.

Q: How to increase the page loading speed of the site and how does it affect SEO?

A: The page loading speed of a website is of great importance for SEO. To increase the download speed, you can use image compression, optimize the code, and use caching. It is also important to choose a reputable hosting and use a CDN. The faster a page loads, the higher its ranking in search engines.

Q: Why is it important to limit the number of ads on a website page to improve SEO?

A: Too many ads on a website page can negatively affect the user experience and lead to website bounces, which in turn can worsen search engine rankings. It is important to limit the number of ad units on a page and place them in such a way that they do not prevent the user from getting the necessary information.

Q: How does user experience affect SEO?

A: User experience is a factor that affects SEO. The better users rate the experience of using a site, the higher it ranks in search engines. To improve the user experience, you can use a user-friendly interface, fast page loading, a clear site structure and useful content.

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