How to choose a topic for an article: tips and tricks

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Every blogger, journalist or writer faced the problem of choosing a topic for materials. A well-chosen topic can capture the attention of the audience, and the wrong choice can lead to low traffic and a small number of comments. In this article, we will talk about how to choose a topic for an article so that it is interesting, relevant and attracts the attention of the audience. We will provide useful tips and tricks that will help you create useful content and attract a large number of readers.

The content of the article:

• Study the needs of the audience
• Browse popular queries and topics
• Research competitors and find niches
• Choose a topic that interests you and suits your skills
• Use Theme Generation Tools
• Assess the potential of the chosen topic
• Conclusion: The Importance of Choosing the Right Topic for an Article
• FAQ

Study the needs of the audience

Before you start creating content, it is important to understand what your audience is interested in. This will help not only attract more readers, but also keep them on the site or blog. To find out what readers are looking for, use the topic and query research tools. One such tool is Google Trends. It allows you to track which queries are popular at the moment, as well as identify trends in changing interest in topics.

Also refer to social networks, forums and communities related to the topic of your content. Here you can find out what issues the audience cares about and what problems they are trying to solve. Also, use site analytics to find out which pages attract the most visitors and what queries they use to find information.

Browse popular queries and topics

Once you've decided on a content topic, the next step is to find popular queries and topics related to it. This will help not only create useful content, but also improve the search engine optimization of the page. Use tools that help you explore queries and topics. For example, Google Keyword Planner, Ubersuggest, SEMrush and others.

Examples of popular queries and topics related to the topic “healthy lifestyle“:

• How to start exercising at home?
• How much sleep do you need for health?
• What should you eat to keep your immune system strong?

Below are some more examples of popular queries and topics related to various topics:

1.Subject: Travel

• Places to relax on the sea
• How to find cheap flights
• How to save money on accommodation while traveling

2.Topic: Beauty and personal care

• How to choose the right cosmetics for your skin type
• Ways to deal with acne
• How to do makeup for every day

3.Subject: Pets

• How to properly care for a dog
• Cat breeds for children
• What plants are dangerous for pets

Viewing popular queries and topics in a topic can help create content that will be interesting to the audience, as well as improve search engine optimization. Also, pay attention to questions that are frequently asked on social media, in comments, and on other platforms where you post content. It can also help you understand what your audience cares about and how you can best meet their needs.

Research competitors and find niches

In order to create unique and interesting content, it is important to research what is already on the market and how something new can be offered. To do this, analyze the content of competitors, identify their strengths and weaknesses, and find niches that they do not cover.

For example, if your blog is about healthy living, analyze the content of competitors who write about this topic. You can find out what topics they cover, what keywords and queries they use, what content formats they prefer. You can also see what questions they did not cover or what aspects of a healthy lifestyle they missed.

After analyzing competitors, you can find a niche and offer something new and useful to the audience. For example, write a healthy lifestyle article for busy people who don't hit the gym, or create a healthy eating video for vegans.

Choose a topic that interests you and suits your skills

Once you have determined your audience needs, popular queries and topics, and analyzed your competitors and found a niche, the next step is to choose a topic that will interest you and suit your skills.

It is important to understand that content creation is a long-term process and you need to maintain interest and motivation throughout the entire time. Therefore, choose a topic that you are really interested in and that you want to work on.

Also consider your skills and experience. For example, if you love writing, you can choose a theme for your blog. If you prefer to work with video, you can create video content on the topic of your choice.

Use Theme Generation Tools

When creating articles, it is important to have useful and relevant topics that will interest the audience. Using theme generation tools can help with this process. Some of these tools include:

1. Google Trends - This tool can help you determine which topics are in high demand in a particular region or time period. This can help determine which topics are likely to attract more readers.
2. BuzzSumo - This tool can help you explore popular topics on social media and other sources. This can help determine which topics may have the highest potential for garnering attention.
3. AnswerThePublic - This tool can help you find popular questions and queries related to a particular topic. This can help create an article that will answer frequently asked questions and requests.

In addition to the tools mentioned, there are also many other tools that can help with article topic generation:

1. SEMrush - this tool will help you find popular queries related to a particular topic, as well as assess the level of competition on these queries.
2. Quora - This site is a platform for asking questions and getting answers from experts. You can use Quora to find popular questions related to a topic and create an article that answers them.
3. Reddit - This site is a platform for sharing information and opinions. You can use Reddit to find popular topics in a niche and use them to create an article.
4. Google Keyword Planner - This tool will help you identify popular keywords related to your topic, as well as assess the level of competition for those keywords.

When choosing theme generation tools, keep in mind that some tools may be free and some may require a subscription. It is also important to keep in mind that each tool has its own characteristics and can be useful in different situations. Therefore, it is recommended to use several tools together. This will allow you to get a complete picture when choosing a topic for an article.

Assess the potential of the chosen topic

Assessing the potential of a topic is an important step in creating a successful article. Several factors need to be considered, such as:

• Volume of search queries: check how often people search for information on this topic. A high volume of search queries can indicate a lot of interest in a topic and attract more readers.
• Competition: Explore what other articles or sites are competing with the topic. If the competition is high, then it can be difficult to get attention for the article. Therefore, it is necessary to consider adding original and unique elements to the article.
• Relevance: Make sure the topic is relevant and useful to the audience. Choose a topic that is trending or relevant to your audience. If the topic is outdated or not interesting, then it is unlikely to attract the attention of readers.

Conclusion: The Importance of Choosing the Right Topic for an Article

Choosing the right topic is a key factor when creating an article. A well-chosen topic can capture the attention of the audience and increase the number of views, while a wrong topic can lead to the fact that the article does not receive due attention. Some guidelines for choosing the right theme:

• Use topic generation tools to find interesting and trending topics.
• Evaluate the potential of the chosen topic, taking into account the volume of search queries, competition and relevance.
• Pay attention to the quality of the content. Even if the topic is right, a poorly written article may not interest the audience.

In general, choosing the right topic is only the first step to creating an article. It's also important to make sure the content is unique, useful, and easy to read. By following these guidelines, you can create an article that will engage your audience and achieve your goals.

FAQ

How to determine what interests the audience?

Research user queries in search engines, read comments on previous articles, and interact with readers on social networks. All this will help you understand what your audience is looking for on the Internet.

How to choose a topic that has not yet been covered by competitors?

Do market research to find out what topics are already popular in the niche. Look at what competitors are writing and try to find niches that aren't covered yet.

How to make an article attractive to search engines?

Use keywords in headings and subheadings, write a meta description that contains keywords, and use them in the text of the article. Do not forget about links to other articles on the site and external links to authoritative resources.

How to make an article more unique?

Find ways to add your own ideas, experiences, and opinions to a topic that has already been covered by other authors. Do not copy other people's articles, but try to find a unique approach.

How to assess the potential of a topic?

Check what topics are popular in the niche, use keyword research tools. Then you will understand what queries are being used and determine if you have enough material to write an article.

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