Redirect 301

✔️ Tag: Redirect 301

What is a Redirect 301 and how does it work?

Redirect 301 is an HTTP status code that tells crawlers that the page has finally moved to a new URL. This code redirects search engines and users to a new page. While maintaining all its previously accumulated values in the search engine indexes. This means that search engines will continue to index your page, only now at a new address.

When should you use Redirect 301?

Redirect 301 can be used in several cases, such as when you are migrating your site to a new domain, changing the structure of the URLs on your site, or deleting pages. When using Redirect301, users will be redirected to the current page and your old page will be removed from the search indexes.

How to create a Redirect 301?

Creating a Redirect 301 is simple. You need to create an .htaccess file and add a rule for each page you want to redirect. For example, if you want to redirect the page "old-page.html" to the new page "new-page.html", you need to add the following code to your .htaccess file: Redirect 301 /old-page.html https://www .example.com/new-page.html

How to check if Redirect 301 is working?

You can test 301 redirects with tools like Google Search Console, Screaming Frog, and more. They will help you make sure that the redirects work correctly and do not contain errors.

What mistakes can be made when using Redirect 301?

One of the most common mistakes is misspelling the address of a new page. This can result in the search robots not finding the new page, and your old page will remain in the search indexes. Also, misconfigured 301 redirects can lead to unwanted round robin redirects.

What are the benefits of Redirect 301?

Using Redirect 301 allows you to save your reputation in search engines, save your traffic and rank in search indexes. As well as provide better user experience. Without a 301 redirect, your users may encounter a 404 error, and search engines may remove your page from the index, which will negatively affect your rankings. A 301 redirect also allows you to quickly update the URL structure on your site while maintaining all the previously accumulated metrics. For example, such as link profile and page authority.

Using a 301 redirect can help improve user experience as users are redirected to the actual page, which reduces 404 errors and makes site navigation easier. In addition, using a 301 redirect can increase the effectiveness of your marketing campaigns and improve conversions. Since the redirect allows you to save all previously accumulated links and search queries, which can lead to an increase in traffic to your site.

Domain targeting

When building our website, we often encounter situations that require a web page to be redirected: for example, setting up a website, changing a website's directory structure, and moving a web page to a new address. Or the webpage extension is changed, such as changing .php to .Html or .shtml due to the needs of the application.

In these cases, unless a redirect is performed, the old address in the user's favorites or search engine database may not be able to access the address for clients. 404 page error message, Access traffic lost in vain. Another example: some websites that have multiple domain names registered. Should also redirect users visiting those domain names to automatically go to the main website, etc.

Common redirect methods: 301 redirect, 302 redirect and meta-fresh:

1. 301 redirect: 301 stands for Permanently Moved. A 301 redirect is the most convenient method for search engines after a web page changes its address. If the page has not been temporarily moved, it is recommended to use 301 for the redirect.

2. 302 redirect: 302 stands for "Temporarily moved". In previous years, many black hat SEOs used this technique extensively to deceive. Major search engines stepped up their crackdown. For example, Google penalized the German BMW website. Even if a website is objectively not spam, search engines can easily mistake it for spam and penalize it.

Redirect 301 is a necessary tool for maintaining your reputation in search engines. As well as improving the user experience and increasing the effectiveness of your marketing campaigns. Its use allows you to redirect users and search robots to relevant pages, while maintaining all the accumulated indicators. However, when using a 301 Redirect, you need to make sure that all redirects are configured correctly and that no errors are made. Such as incorrectly specified address of a new page or circular redirects. If you are going to migrate the site or change the URL structure. Don't forget to use a 301 redirect to save your reputation and save your traffic.

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