Why track your competitors' content?

Listen to this article

Why track competitor content? As you move forward with your SEO campaign, you always need to have competitors to track and monitor, your competitors should be closer to you than other companies. You want to see what your competitors are doing to improve their search rankings and what are their aggressive strategies

The main factor that helps you determine how their rankings are changing is viewing their content.

Everything they post or change on their landing page affects their keyword rankings. Mastering this information will help you stand out and stay on top like your competitors.

Therefore, we need to pay more attention to each other's content when analyzing competitors, but sometimes the daily time management is limited and we cannot consider each competitor individually.

Currently, we need to use some sort of SEO ranking software to do competitor page research. For example, we may use software to clearly know which pages on a competitor's website are driving them the most traffic.

These landing pages can then be further analyzed to help you develop your SEO strategy.

In order to improve keyword rankings, you must improve the quality of your keyword-related landing pages and increase your website's authority. This is done with whatever you implement.

By looking at the data presented in a report like this, you can see what your competitors are implementing and apply it to your own SEO.

So, how do we mass-monitor competitor content?

The content of the article:

• 1. Organize Peer-to-Peer Top 50 Websites
• 2. Understand the ranking of relevant pages on the site
• 3. Develop a relevant content strategy

1. Organize Peer-to-Peer Top 50 Websites

We need to rank for our top keywords, sort the top 50 competitor websites for each keyword in Google search results (for example), and then arrange those URLs intelligently in an EXCEL table.

For the target website, dedupe the URL and you will get a part of the simplified URL. Of course, there will still be certain issues here with natural ranking, i.e. ranking different URLs of the same website.

We currently need to extract independent domain names from many URLs and filter out duplicate content.

2. Understand the ranking of relevant pages on the site

After we have collected and figured out the rationality of the target URL, we need to use the program to enter a bulk keyword ranking query for the competitor's site.

And export the target URLs of all TOP50 websites participating in the ranking. Next, if the amount of data is not enough, we can also use an EXCEL spreadsheet to write this piece of content efficiently. For the keyword name column, we can follow - Sort by order.

This way, the entire keyword list URL will look especially neat, and you'll see a large number of potential keywords in the process. What you need to do next:

1. Priority is given to keeping all industry keywords that are ranking and removing duplicates.
2. Using the software to batch read the density of all the keywords associated with the target website, the number of words per page, etc.
3. If you have the opportunity, you can batch sort by word frequency for these pages.

This way you will basically know what relevant content your competitors are currently writing and this is very effective for ranking in Google.

3. Develop a relevant content strategy

During this process, we know very well that if we try to rank on the first page of Google for a particular keyword, we may need to exploit the potential resources and volume of content being created. We need to organize and plan the data according to our existing SEO strategies.

To recap: Focusing on competitor content is very helpful for us to formulate SEO strategies. Competitor content plays a very important role in SEO strategy. You can put it this way: take from a competitor and do better.

Reading this article:

• Why does SEO need constant research?
• Why is the quality of your SEO content strategy important?

Thanks for reading: SEO HELPER | NICOLA.TOP