Keywords

✔️ Tag: Keywords

Keywords: what is it?

Keywords are words and phrases that describe the content of your site and help search engines understand what it is about. They play an important role in SEO and help your site rank higher in search results.

How to choose keywords?

Choosing the right keywords is an important step in optimizing your site for search engines. Start by defining your site's theme and target audience. Then use the keyword tools to find words and phrases that your target audience uses frequently when searching for information about your topic.

Where to use keywords?

Keywords should be used in multiple places on your site. Include them in page titles (H1), subtitles (H2, H3), content text, meta tags (such as the title tag and description tag), image alt text, and page URLs.

What is Keyword Density?

Keyword density is the ratio of the number of keywords used to the total number of words on a page. The optimal keyword density can vary depending on the topic and target audience of your site. However, it is important not to overuse keywords in order to avoid being penalized by search engines for overoptimization.

How to track results?

Tracking the results of using keywords will help you understand which ones work best for your site. Use ranking tracking tools to see how your site ranks for various keywords. Also pay attention to search engine traffic and conversions on your website.

Keywords are an important element of SEO. They help search engines understand your site's content and rank it higher in search results. Choose the right keywords, use them in the right places on your site, and track the results to improve your SEO strategy.

How to choose keywords

1. Product include main keywords and related keywords. Under normal circumstances, the product name or common product name is the main product keyword.
2. Think from a buyer's point of view: If you are a buyer, when you want to find this product, the first thing you think of is to search for this word, or you can think of several words related to this product.
3. Use keyword suggestion tools provided by various search engines.
https://adwords.google.com/select/KeywordTool - External Google Keyword Tool
https://wordstat.yandex.ru/ is a query frequency analysis tool from Yandex.
4. Expand keywords into a series of phrases
5. Select related keywords, you can use Google related search to select related keywords.
6. Refer to your competitor's website for keywords related to their search.

Keyword Meaning

1. Keywords in the URL (the first and second words are the most valuable…).
2. Keywords in domain names (Advantages of English sites).
3. Keywords in the Title tag (10-50 characters, no special characters).
4. Keywords in the Description tag (less than 200 characters, this parameter is no longer considered an important Google parameter, but is still often used).
5. Quantity in the keywords tag (less than 10 words, one keyword must appear more than 2 times in the body of the page to be valid, otherwise it may be rated as spam and punished. Google has officially stated that it will no longer be rated on this parameter, but it is still used)
6. Keyword Density in Body Text Section (5-20% - (all keywords/total words))
7. Individual keyword density (1-6% - (each word/total number of words)).
8. Keywords in H1, H2, H3 (using fonts H1, H2, H3)
9. Keyword font size (use bold, bold, italic…).
10. Keyword order.
11. Keywords in alternative text (Attribute Alt in graphics).
12. Keywords in external links of the site (anchor text).

Keyword Density

1. Number of words: Simply put, it's best to have only one keyword per page and then all pages will be designed around that keyword to ensure a reasonable keyword density.
2. Keyword Density: This is the percentage of keywords on a page compared to words on all pages. Keyword density plays an important role in search engine optimization. As a general rule, the keyword density on a page is maintained between 3% and 5. If it exceeds this ratio, it may be considered fraudulent by other search engines.

Keyword distribution

1. Title in the page code, in the meta tag (keywords, description).
2. The text should contain relevant words, and "focused", that is, in accordance with the user's reading habits - from top to bottom, from left to right - become the focus of the distribution of keywords, including: top of the page, left side, title and first 200 words body text, the presence of keywords in these places will be very useful for ranking.
3. In-text hyperlinks, such as links to other related product pages or channel pages for a specific keyword in a product description.
4. Header, strong, b tags: text in the head of the body <h1>. As a rule, search engines pay more attention to the text in the title bar. Bold text is often used where keywords appear.
5. Other tags: h2—h5.
6. Image alt attribute: Search engines cannot understand images, so adding keywords to image alt attribute is helpful for search engines when creating a web page. They will think that changing the content of the image is consistent with the keywords, which helps them rank.
7. Domain name, path and file name. Use the product name of a well-known brand as the URL. It's also good for site rankings.
8. Page comments often contain comments about the content of the page in the web page code. Relevant keywords can be added in the comments.

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