Behavioral website ranking factors - how to increase?

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Behavioral Site Ranking Factors - what to do to improve and improve them. Do not take them lightly - now these factors are classified as serious promotion tools.

These factors are considered by many reputable search engines. Therefore, we will try to figure out how to work with such factors. And also in what way it is better to increase them - by cheating or systematic work on the resource. Let's start with a theoretical basis and move forward sequentially.

The content of the article:

• Behavioral Site Ranking Factors - Theoretical Basis
• Components of the site's behavioral factors
• How to evaluate behavioral factors?
• Cheating behavioral factors

Behavioral Site Ranking Factors - Theoretical Basis

Behavioral factors Behavioral factors are, in fact, something that cannot be accurately measured or studied. In scientific terms, this is how certain actions of site visitors are called. This is not only the entrance to the resource, but also the time spent on it, the number of clicks on pages, returning to the site after a certain time.

These and other characteristics together serve as key information for search engines. It is from them that they find out how much the target audience is interested in the resource, what exactly attracts it the most. Behavioral factors began to be taken into account at the time when search engines came to the concept of "sites not for robots."

Previously, such behavioral factors were taken into account by search engines when ranking as additional. Now in 2021, they are increasingly striving for the main ones - and this cannot be ignored.
The history of behavioral factors is still being written - for the first time they began to be taken into account only in 2010, and no one really considered them. The first ones were found who realized the full value - and in 2011, thanks to a grandiose cheat, they instantly brought the site to the TOP. Search engines “woke up” and began to develop rules for promoting sites using behavioral factors.

Components of the site's behavioral factors

There are not very many social factors - they can be listed briefly. This:

• overall site traffic.
• transitions to the resource from the pages of search engines.
• resource viewing depth.
• frequency and duration of visits.
• return to resource.
• the number of failures.

There is no need to invent a tricycle: filling the site with interesting and useful content, good “clean” promotion, attracting active new users, a user-friendly interface will do everything for you - and you won’t have to wind up the factors of visitor behavior.

How to evaluate behavioral factors?

Beginning SEOs can draw data on the behavior of visitors to their sites using projects, plugins and search engine add-ons. For Yandex, this is Yandex. Metrika, as well as known to many, you yourself know why Yandex. Bar. Google is invited to use the services of Google Analytics for these purposes.

Cheat behavioral factors to improve site ranking

Naturally, we will now talk about "black" promotion methods - after all, cheating behavioral factors cannot be called the right step on the way to high website positions. Hundreds of methods have been developed to generate inflated statistics.

The three most commonly used are:

1. They create a bot, the appearance of active "using" the site by hundreds of users.
2. Use programs that emulate the behavior of active visitors to the resource.
3. They send spam and use other similar methods to increase the number of transitions to the resource.

There are a lot of services for such operations now. It is quite logical that most of these promotions are blocked by search engines.

Everything is very simple - if traffic on the site suddenly increased sharply in a short period - it is studied especially carefully. If the information about cheating is confirmed, you can expect trouble: either positions in the search will drop by hundreds of points, or the site will be blocked. A serious resource will not survive such a blow.

Conclusion

Therefore, it is better not to look back to run away from companies that promise to wind up behavioral factors and quickly bring the site to the top - sometimes it works, but it's not worth it. I also recommend you a guide that will help you speed up the indexing of your site in Google and Yandex search engines. The faster your content appears in the SERP, the faster it will be visited by Internet users.

Please note: in the current realities, behavioral factors play a significant role in website promotion. The main indicator of SQI (site quality index) is calculated based on the behavior of users on your site.

Such metrics are used as: time on the site, which pages were visited, whether there were transitions to similar pages, what request the user came to the site for.

I hope this article was useful to you, see you in the next))

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