How to write cool articles for the site: tips

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We write a cool article for the siteThe competition on the Internet is steadily increasing, and in order to attract the attention of the audience, your site must offer useful content. But how do you write articles that are exciting, informative, and search engine optimized? Our team of experienced writers and SEO specialists are ready to share their knowledge and experience to help you create awesome articles for your site. In this article, we'll show you how to research a topic, plan a structure, create a captivating introduction, organize information in a main body, and optimize an article for search. Follow our advice and write articles that will drive traffic and keep readers' attention.

The content of the article:

Topic research

Man researching topic articleResearching a topic is an integral part of the process of writing effective articles for a website. Topic analysis helps authors to immerse themselves in the topic of the article and gather complete information. Without researching the topic, the article may be superficial and uninteresting for readers.

To research the topic of the article, use the following tools: for example, Google Trends will help you find out how popular a topic is on the Internet, and Google AdWords Keyword Planner - collect a list of keywords related to the topic. Google Search Console And SEMrush will help to identify popular queries on the topic and assess the competition in the niche.

Collecting and analyzing keywords is another aspect of researching a topic. To do this, use tools that will help you collect possible keywords and identify relevant ones. It is also important to use LSI words - these are words and phrases that are related thematically to the main keyword. Topic analysis also includes examining material already published on the topic and identifying gaps in information that an article can fill.

So researching a topic is the first step in writing great articles for a website. To do this, use tools to collect and analyze keywords and LSI words, as well as study existing material on the topic.

Article structure planningWe plan the structure of the article

  1. What should be the structure of the article? should be logical and coherent so that readers can easily follow the content. It includes an introduction, main body, conclusions and recommendations. Each part has a purpose and serve a specific function.
  2. How to identify main themes and sub-themes? To determine the main topics and subtopics, it is important to carefully study the topic of the article and conduct its research. Then highlight keywords and concepts related to the topic and group them into categories. This will help determine the main topics and subtopics that will be covered in the article.
  3. How to use headings and subheadings to organize an article? are elements of the structure of the article. Helping readers easily find the information they need and see how the content is organized. Use headings and subheadings to divide the article into logical blocks, and also indicate main topics and subtopics. For example, using the headings "Introduction", "Main topics" and "Conclusion" to create the structure of the article.

An example of the structure of an article in the form of a list is as follows:

  • Introduction
  • Topic research
  • Main theme 1
    • Sub-theme 1.1
    • Sub-theme 1.2
  • Main theme 2
    • Sub-theme 2.1
    • Sub-theme 2.2
  • Conclusions and recommendations
  • Conclusion

This structure helps organize content in a logical order, groups information into main topics and subtopics, and is user-friendly.


Beginning of the article - this is an important element that is designed to interest the reader and convince him to continue reading. In order to write an introduction, a hook is important that will attract attention and interest the audience. The lead can be in the form of a compelling story, a rhetorical question, or a quote that is relevant to the topic of the article.

In the first paragraphs, it is important to explain why the topic is important to the reader, what practical interest he can get from reading the article and what he learns from this material. It is also helpful to describe who can benefit from the article and what specific problems will be addressed.

The introduction should also be short and to the point. It should not rant and include information that is not related to the topic of the article. It is important to remember that the purpose of the introduction is to grab the attention and interest of the audience, not to overwhelm them with information.

So, in order to write an introduction:

  1. It is important to use a hook for the reader
  2. Describe why the topic is important
  3. Identify the audience and make a short but meaningful introduction that will interest and hook the audience.

Main part

Main body of the article - this is a section where you need to reveal the topic and provide readers with useful information. To keep the main body structured and understandable, identify the main topics and organize the information in a logical order. It is recommended to highlight main topics with headings and use subheadings for subtopics.

In order for the main part of the article to be informative and interesting, you need to use examples and citations. Examples help to illustrate (illustrate) ideas and make information easier to understand, while citations support statements and add persuasiveness.

It is also important to remember that the article should be readable and easy to understand. Use simple sentences and avoid complex terms. It is also recommended to use transitional words and phrases to ensure a smooth transition between sections and ideas.

In general, to write the body of an article, you need to focus on the main topics, organize the information correctly, use examples and citations for persuasiveness, and write in simple and understandable language.


The final part of the article plays an important role in reinforcing the thoughts and giving the reader a clear idea of what was discussed in the article. To formulate the right conclusions, go back to the purpose of the article and review the main topics that were discussed in the main part. Make a brief overview of what was said in the article and relate it to the purpose of the article.

In order for the conclusion to be useful, make recommendations to the reader based on the information presented in the article. This could be something like a list of recommended tools, books, or websites that can help the reader further explore the topic. It is important to remember that recommendations should be specific and related to the topic of the article.

Finally, don't forget the purpose of the article and its audience. The conclusion should be related to these factors to leave the reader with a clear idea of what they can use from the article in real life. Feel free to provide source material, links to useful resources, and other additional information.

conclusions is a chance for the author of the article to sum up and emphasize the importance of the topic. A well-written conclusion will help the reader understand why the topic is important and how it can be applied in practice. Use experience and expertise to summarize and draw conclusions that will help the reader benefit from the article.

Article optimization for SEO

Article seo optimization processOptimizing an article for SEO is an important step to get more traffic to your website. Keywords play a key role in SEO, so for article optimization it is important to choose the main keyword that will be used in the titles, introductory paragraph, and body of the article. It is also important to use LSI words (latent semantic indicators), which are synonymous with the main keyword, so that search engines understand the subject of the article.

To optimize an article for SEO, it is also important to use headings and subheadings, which should contain keywords and reflect the structure of the article. In addition, meta tags and descriptions should be written with keywords in mind and should clearly reflect the content of the article in order to grab the attention of users in the SERPs.

When optimizing an article for SEO, keep readability in mind. It is important to use keywords organically and avoid keyword overload. You should also use short sentences and paragraphs so that the article is easy to read and understand for users.

In general, optimizing an article for SEO is a step to drive traffic to a website. This can be achieved by proper use of keywords, LSI words and titles, writing meta tags and descriptions, and creating an easy-to-read article.

Additional Article Writing Tips

To improve the article, it is worth using not only text content, but also relevant images and videos. Images can not only beautify an article, but also help visualize information and improve the reader's perception of the content. Videos can also be useful for additional illustration and conveying information that is difficult to explain in text. It is important to use only high-quality images and videos relevant to the topic of the article, as well as optimize them for search engines.

To create an article that will be useful to the audience, pay attention to the quality of the content. Make the article informative and useful, as well as unique and original. It is also important to pay attention to the writing style so that it is easy and readable. Also, use techniques such as examples, stories, and quotes to convince the reader that the content being offered is important.

Use social media and other channels to promote your article and engage your audience. It is important to define the target audience and choose the appropriate social networks, for example, LinkedIn for professionals or Instagram for young people. Use email newsletters, contextual advertising, and other promotion methods, depending on the subject and goals of the article.


In this article, we looked at the importance of writing articles for SEO and website promotion in search engines. Discussed the elements of the article, such as: title, introduction, body and conclusions. Reviewed article writing tips, including using keywords, LSI words, relevant images and videos, and promoting the article through social media and other channels.

Adviсe: If you want to create an article for SEO, it is recommended to use keywords and LSI words to increase the article's relevance to users' search queries. Also, remember to organize the information in the article in such a way that the main topics are highlighted and easily understood by the reader. Remember to use relevant images and videos that can enhance the visual appeal of the article. Lastly, don't forget to promote the article through social media and other channels.

Writing an article for SEO is a component of any website promotion strategy. Follow the tips and tricks in this article to create content that will engage readers and help you achieve better search engine results.


How can I know which keywords to use in my article?

A: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords. This will determine which queries and keywords are popular among the audience. See what words your competitors are using in their articles.

How to include LSI words in your article?

To include LSI words in an article, it is important to do research and determine which words are related to the topic of the article. After that, include these words in their natural form in the text of the article to help search engines understand the topic of the article and help it rank higher in the SERPs.

What content formats are effective for articles?

The effectiveness of the content format depends on the topic of the article and the audience you want to reach. Possible formats include listings, guides, testimonials, research, news, and interviews. Choose a content format that fits the topic and audience.

How can I draw readers' attention to my article?

To grab readers' attention, use the title and first paragraphs to get them interested in the topic of the article and hook them. You can also use relevant images, videos, and other multimedia elements to make the article compelling.

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