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перейти к содержанию Знакомимся с Google штраф — Penalty, Sandboxing и Banned
102
· Время на чтение: 9мин · Автор:
Николай Алексеев · Опубликовано
07.07.2022 · Обновлено
28.11.2022
Для владельцев веб-сайтов и владельцев онлайн – бизнеса нет ничего более ужасающего, чем проснуться однажды утром и обнаружить , что веб-трафик находится на самом дне очереди и позиции просели. Трафик — это еще не все, не главный показатель успешности бизнеса, но резкое падение посещаемости может означать только одно: наш сайт попал под санкции Google или Яндекс. Но рассматриваем мы Google. Наказание — это кошмар для интернет-маркетологов.
Однако снижение трафика — не единственный вид наказания, которое Google применяет к «плохим» веб-сайтам. Также запрещены и (sandoboxing) песочницы. Когда мы говорим о мерах, которые накладывает Google, мы часто предполагаем, что это касается только сайтов, полных вредоносных программ и незаконных материалов (например, порнографии, азартных игр и пиратского контента), или сайтов, распространяющих спам. К сожалению, наказания могут быть и для «хороших парней», для сайтов, которые пытались оставаться на правильном пути, но не понимают сути алгоритма, так что да… их тоже сметают. Может быть Google ошибся? Что ж , поисковые системы не полностью черно-белые. В этом случае Google относится ко всем существующим веб-сайтам без предпочтения, даже к собственным продуктам. Пример случая, который произошел в 2012 году, Google наложил на Google Chrome штраф за манипулирование PageRank.
Что такое штрафы Google ? Какие типы? Насколько серьезны последствия? И как этого избежать? Приглашаю вас сесть, приготовить себе кофейку (чайку) или перекусить, потому что наша дискуссия на этот раз будет немного длинной. Я также прошу минуточку вашего внимание, к материалам похожим на рассматриваемую тему. Они касаются алгоритмов от Яндекса малоценная или маловостребованная страница и алгоритм Баден-Баден от Яндекса. Эти материалы помогут вам, максимально вникнуть в алгоритмы поисковых систем.
Что такое (бан) гугла или Google штраф?
Проще говоря, (бан) Google штраф — это «наказание», налагаемое Google на веб-сайты, которые нарушают рекомендации Google по обеспечению качества. Штрафы приводят к резкому падению рейтинга сайта. Ваш сайт не будет получать трафик из органического поиска. В некоторых случаях ваш сайт даже не будет отображаться в поисковых системах. Какова важность трафика и ранжирования? Так что, если ваш сайт будет оштрафован? Ну, это зависит от. Если вы владелец блога, который просто хочет повеселиться, трафик и ранжирование могут не иметь большого значения. Но если вы владелец онлайн – бизнеса или активный блоггер, увлеченный монетизацией блогов, трафик и рейтинги являются одним из тех факторов, которые активно влияют на успех вашего бизнес-проекта.
Однако снижение трафика и рейтинга не обязательно означает, что ваш сайт (под баном) оштрафован. Все это может быть и по другим причинам. Итак, прежде чем паниковать, вот несколько причин падения трафика помимо наказаний ПС:
Технические проблемы, такие как блокировка некоторых страниц файлом robots.txt, проблемы с поисковым роботом Google / Яндекс или сбои сервера. Ваш веб-сайт новый и не был проиндексирован Google / Яндекс. Чтобы Google проиндексировал ваш новый сайт, вы можете отправить его по URL-адресу Google Submit . Сменили домен. Например, когда вы меняете свой домен с бесплатного на TLD, это обычно влияет на трафик, даже если изменение не является значительным. Изменили шаблоны страниц. Изменения в веб-структуре обычно также влияют на трафик, потому что Google должен повторно кэшировать новый вид нашего веб-сайта. Типы наказаний, которые налагает Google на сайт От легкого до очень тяжелого. От временных наказаний до наказаний “серьезных”. Хотя Google не единственная поисковая система, нельзя отрицать, что в настоящее время Google является крупнейшей и наиболее широко используемой поисковой системой.
Мы можем конкурировать с другими веб-сайтами с точки зрения рейтинга или трафика, но против Google крайне не рекомендуется и не стоит пытаться. Потому что Google может сделать с нашим сайтом следующие 3 вещи:
1.Песочница (Sandboxing) Санбоксинг (Sandboxing – песочница) до сих пор является предметом споров в мире SEO. Кто-то говорит, что этот Sandboxing действительно существует, кто-то утверждает, что это просто воображение. Какие бы спекуляции ни происходили, я считаю, что вам важно это знать, чтобы оставаться уверенным в своих силах.
Песочницу можно интерпретировать как пробный период, который Google применяет к новым веб-сайтам и веб-сайтам, которые восстанавливаются после наказания. Sanboxing вступил в силу в марте 2004 года, поэтому веб-сайты, созданные после этого, обычно проходят пробный период, прежде чем они смогут начать свою работу в поисковых системах.
Признаки определяющие Sandboxing (бан песочница) Как узнать, что ваш сайт получит Google штраф и находится в песочнице? Вот популярные признаки этого:
Если вы не получаете удовлетворительного трафика по основным ключевым словам вашего веб-сайта, несмотря на хороший PageRank, качественный контент или даже большое количество обратных ссылок . Например, основная тема и ключевые слова, под которые вы оптимизируете, — ваш SEO. Но когда кто-то выполняет поиск по этим ключевым словам, ваш сайт нигде не отображается. Вы по-прежнему получаете трафик из органического поиска, но не из основных ключевых слов. Например, помимо SEO вы изредка обсуждаете, как сделать поделки из дубовых желудей. Почему от SEO до рукоделия так далеко? Да, это пример. Что ж, трафик вы получаете именно от рукотворного контента. Ваш веб-сайт — хороший сайт, который никогда не нарушает правила, всегда использует rel=”no-follow” для спонсируемых публикаций, имеет удобный и удобный для мобильных устройств интерфейс, занимается белой оптимизацией, старательно делится в социальных сетях, но… очень низкий трафик. Причины получения бана песочницы Вот почему вы подвергаетесь воздействию песочницы от Google:
Ваш веб-сайт новый, но вы боретесь с ключевыми словами с высоким уровнем конкуренции. Google требуется больше времени, чтобы начать доверять вашему веб-сайту, прежде чем показывать его в результатах поиска. Сейчас восстанавливается после бана пенальти (Penalti). Вы когда-нибудь совершали ошибку, применяя черные методы SEO, а затем вас наказывали. Тогда ваш сайт останется в песочнице и будет отслеживаться до тех пор, пока поисковые системы снова не станут доверять вашему сайту. Использование домена, который уже использовался, и оказалось, что домен был наказан. Например, предположим, что вы покупаете домен с именем progadomain.ru. Домен был доступен, но, по-видимому, такое же доменное имя существовало в прошлом и использовалось для распространения вредоносных программ, поэтому он был заблокировано Google. Да, это звучит несправедливо, потому что вы никогда не знаете, что случилось с вашим предыдущим доменным именем, верно? Ваш сайт неактивен так долго (месяцы или годы), что поисковые системы думают, что, возможно, вы разочаровались в создании качественного контента. Период песочницы — санбоксинга: 1-6 месяцев. В среднем 2-3 месяца. Как выйти из песочницы “Sandboxing” Решение, которое я предлагаю, может показаться банальным, но его все же стоит сделать, если вы серьезно относитесь к управлению веб-сайтом. Это также относится к тем из вас, кто уже приобрел проблемное доменное имя.
Высококачественный контент — продолжайте создавать информативный и полезный контент в соответствии с нишей вашего сайта. Будь хорошим владельцем сайта — следуйте всем правилам, указанным Google и другими поисковыми системами. Если вы злоупотребляете SEO , потому что вы действительно не знаете, прочитайте различные статьи по теме и начинайте вносить улучшения. Пришло время чистить сайт — если вы более осведомлены о злоупотреблениях SEO, пришло время чистить сайтик. Избегайте черного SEO — неважно, использование черных методов SEO устарело. Прекратите наполнение сайта ключевыми словами, неестественными ссылками, маскировкой и прочим. Выбор домена — прежде чем принять решение о покупке домена, сначала поищите подходящее и «чистое» доменное имя. 2. Оштрафован Penalty от Google Наказание похоже на то, что вам говорят встать перед классом с поднятой ногой и рукой, держащей мочку уха. Ваш сайт будет понижен в результатах поиска. Некоторые вообще не появляются. Это тип наказания, который встречается часто и имеет различные последствия. Тип штрафа: ручной и алгоритмический . Ручное наказание — это тип наказания, которое Google налагает непосредственно на веб-сайты, нарушающие рекомендации Google по обеспечению качества, в то время как алгоритм применяется ко всем веб-сайтам из-за изменений в алгоритме Google.
Признаки Penalty Есть несколько признаков наказания, на которые следует обратить внимание:
На некоторых страницах резко упал трафик; Трафик резко упал по некоторым ключевым словам; В целом трафик упал; Сайт не отображается в результатах поиска по определенным ключевым словам; Сайт не отображается в результатах поиска по всем ключевым словам. Причина получения Penalty от Google Вот почему вы получаете Google Penalty:
Руководство по качеству Melanggar Google. Подвержены таким алгоритмам, как Google Panda, Penguin или Humbingbird. Сайт содержит пиратский контент. Как это решить проблему Penalty Чтобы обойти штраф от Google, можно сделать так:
Узнайте точную причину наложения данного штрафа. Произведите соответствующие работы над сайтом. Отправьте повторный запрос на проверку в Google. 3. Запрещен/деиндексирован (Banned) Так что в этом случае ваш сайт больше не будут просить стоять перед классом, а выгонят из него. Другими словами, ваш сайт полностью «удаляется» из поисковых систем. Вы не сможете найти его нигде. Вы и ваш сайт исчезнете из мира. Как проверить забанен Ваш сайт или нет, наберите в поиске Google следующую фразу ==> site: URL вашего сайта Если ваш сайт забанили , результаты поиска будут выглядеть таким образом:
Почему же Вас выгнали из поисковой системы Google? Следующие причины приводят к блокировке вашего сайта:
Это противоречит закону, будь то международное право или закон вашей страны. Ваш сайт был взломан. Веб-сайт содержит вредоносное ПО и спам (Google Penguin). Рекомендации по качеству от Melanggar Google. Заблокировано Google по запросу властей, таких как государство или полиция. Нарушение авторских прав определенных веб-сайтов или продуктов. Использование ранее заблокированного домена. Как решить проблему деиндексирован (Banned) Чтобы обойти запрещенную сеть Google, вы можете сделать следующее:
Убедитесь, что ваш сайт действительно забанен, а не потому, что ваш сайт новый. Узнайте точную причину блокировки вашего сайта в поиске. Если он заблокирован по юридическим причинам, я не уверен, что могу дать вам полезный совет, но если ваш сайт заблокирован за нарушение рекомендаций по обеспечению качества, сначала исправьте эту насущную проблему. Отправьте запрос на проверку в Google или запросы на повторную проверку. В дополнение к мероприятиям, описанным выше, вы должны также предпринять профилактические меры. Убедитесь, что ваш веб-сайт доверен поставщику хостинг услуг, который имеет самый высокий уровень безопасности сервера. Или, если вы подозреваете, что ваш веб-сайт заражен вредоносным ПО, и опасаетесь , что его забанят, вы можете воспользоваться услугой очистки от вредоносных программ.
После прочтения этого поста, возможно, вы начнёте задумываться и узнаете, имеет ли ваш сайт Google штраф или нет. Возможно, вы также попытаетесь проверить сайт с помощью инструментов, предоставляемых сторонними источниками. Да, действительно многие предоставляют инструменты от бесплатных до платных. Однако лучше всего обратить внимание на данные в Google Analytics и Search Console. Вот так мы говорили о штрафах Google, песочнице и бане. Надеюсь помог вам))).
Спасибо, что читаешь Nicola Top
Метки: SEO ошибки Индексация сайта Малополезный контент Нарушения на сайте Переоптимизация Позиции сайта Проблемы на сайте Спам Фильтры поисковых систем Google и Яндекс
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