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перейти к содержанию Google Adwords — бан в Adwords решения, советы, альтернативы
83
· Время на чтение: 13мин · Автор:
Николай Алексеев · Опубликовано
07.07.2022 · Обновлено
28.11.2022
Бан в Google Adwords — все советы, решения проблемы и альтернативы Google Adwords . Google в настоящее время является самым качественным источником трафика… но он очень разборчив в том, какой тип контента и продуктов разрешает рекламодателям продвигать в контекстно-медийной сети Google. Да, Google осуждает азартные игры, сайты для взрослых, сомнительные предложения по похудению и партнерки, но за последние пару месяцев он стал на много строже, чем когда-либо.
На самом деле, некоторые владельцы использовали практически одну и ту же целевую страницу, совместимую с Google, в течение последних трех лет… до тех пор, пока несколько недель назад их учетки не были заблокированы Google из-за незначительного изменения условий. Поскольку Google является источником медийного трафика №1, вам придется играть по его правилам, если вы хотите рекламировать его.
Google Adwords — советы как избежать бана
Помимо некоторых очевидных правил (никаких азартных игр, сомнительных предложений или «хитрых» целевых страниц, использующих маскировку или вредоносное ПО), есть несколько основных правил дизайна страницы, которые вы должны соблюдать, если хотите соответствовать требованиям гугла.
Вокруг целевой страницы должен быть настоящий веб-сайт. Ваш сайт должен быть завершенным, а не просто VSL или страница подписки. Вам нужны все обычные страницы, которые есть на «легитимном» сайте — о нас, политике конфиденциальности, контактах, условиях и т. д. Ваш сайт должен быть хорошо разработан. Чем более корпоративный вид, тем лучше. Вам не нужно тратить тысячи на причудливый дизайн, но он должен радовать глаз. Навигация на каждой странице. Клиент должен иметь возможность легко ориентироваться на вашем сайте. Большинство рекламодателей не используют навигацию, потому что она отвлекает от основной цели — покупки или лида, — но Google требует этого. Хлебные крошки навигации, где это возможно. Опять же, сделайте так, чтобы людям было легко ориентироваться на вашем сайте. Фотографии/биографии на странице о нас и ссылки на профили Google+, если это возможно. Это делает очевидным, что вы реальный человек. Размещение вашего имени там дает прозрачность в том, кто вы есть. Адрес и карта местонахождения компании (бизнеса). Бесплатный номер. Реальные компании обеспечивают поддержку по телефону. Служба поддержки. Если у клиента есть проблема, Google хочет, чтобы ему было легко связаться с вами. Часто задаваемые вопросы. «Юридические» страницы — все стандартные заявления об отказе от ответственности, политики конфиденциальности, раскрытие информации, условия обслуживания и т. д. Ссылка на политику конфиденциальности рядом с каждой формой подписки по электронной почте. Ваши потенциальные клиенты должны знать, что вы не собираетесь делиться их информацией с сомнительными людьми. Толстый нижний колонтитул с дополнительной информацией о навигации (Заметили здесь шаблон? Google любит навигацию). Печати BBB, Verisign или Trustee должным образом связаны с сертификатами. Вам не нужно ничего из этого, чтобы быть в Google, но опять же, это еще одно доказательство того, что вы владеете законным бизнесом. Никаких непроверенных наград или печатей. Никаких безумных заявлений вроде «Похудей за 500 рублей всего за пару дней» или «Заработай 67 535 рублей с помощью этого хака для Facebook». Интерактивные инструменты или функция поиска (не обязательно, но очень желательно). Я также рекомендую обратить внимание на поисковую систему Яндекс и ее алгоритмы и фильтры например: малоценная или маловостребованная страница. Отличный пример, некачественных страниц, которые Яндекс удаляет из поисковой выдачи.
Распространенные причины блокировки в Google AdWords и их решение
Google AdWords может быть эффективным маркетинговым инструментом для малого и среднего бизнеса. Однако в некоторых отраслях при размещении рекламы в Google AdWords вы можете столкнуться с проблемами, связанными с политиками AdWords в отношении качества и прозрачности. Как онлайн-рекламодатель, вам не нужно знать и понимать все правила Google, но вы должны знать основы и быть в курсе правил, относящихся к вашей отрасли.
Это означает, что Google сообщает, когда ваши объявления могут быть неактуальны или не содержат всей необходимой информации для пользователей. Google уделяет большое внимание качеству ключевых слов, самим объявлениям и целевым страницам. Вот почему вы должны быть на 100 % прозрачными для пользователей при выборе ключевых слов и оптимизации предложений на своем сайте или целевых страницах.
Если вы получили электронное письмо от команды Google AdWords о том, что вы нарушили их политику и ваш аккаунт Google Реклама был заблокирован. Возможно, вам будет сложно восстановить приостановленные объявления Google в аккаунте. Вы должны выполнить определенный набор задач, чтобы получить повторное разрешение на размещение рекламы в AdWords.
Существует множество причин, по которым Google может приостановить действие вашего аккаунта AdWords:
Отказ платить Google за мошенничество с кликами Некоторые рекламодатели обеспокоены мошенничеством с кликами. Вы можете быть одним из них и оспорить определенное количество кликов или сумму денег, которую вы должны Google.
Если Google не согласен с вашим заявлением, они хотят, чтобы вы заплатили! Это создает проблему. Google без колебаний приостановит действие вашей учетной записи, если вы откажетесь платить при таких обстоятельствах. Ваш аккаунт будет заблокирован, если Google обнаружит подозрительное поведение в вашей платежной деятельности.
Решение. Если вы сильно зависите от Google AdWords в плане трафика и бизнеса, лучше просто заплатить эту сумму, поскольку обычно она невелика. Поверьте мне, вы потратите гораздо больше, пытаясь восстановить приостановленную учетную запись.
Недостаточно прозрачности бизнес-модели Пользовательский опыт является приоритетом для Google. Таким образом, если ваша цель — собирать электронные письма и потенциальных клиентов, предоставляя пользователю как можно меньше, Google вполне может пометить это.
Мы все видели, как действительно успешные компании (лидогенерация), которые ежемесячно тратили миллионы на Google, приостанавливались. Никто не застрахован от этого. Google хочет, чтобы ваше предложение было прозрачным для пользователя. Что вы предложите им, если они предоставят вам свой адрес электронной почты и номер телефона? Если есть что-то подозрительное или бизнес-модель неясна, вы можете приостановить свою кампанию AdWords.
Решение. Будьте максимально прозрачными, и если у вас есть цель подписаться на электронную почту в AdWords, оптимизируйте свою кампанию и предлагайте пользователю большую ценность. Обычно электронная книга, технический документ — лучший способ получить одобрение Google. Но вы должны сделать эти предложения действительно уникальными и подлинными. Здесь главное качество. Наймите отличного копирайтера и продвигайте отличную электронную книгу/технический документ.
Вы находитесь в «Проклятой» отрасли (индустрии) Да, точно! В Google AdWords есть такое понятие, как «проклятая индустрия». Если вы продаете товары для здоровья и хорошего самочувствия, фармацевтические препараты (и вы не являетесь Pfizer), предлагаете продукты для финансовых вложений или советы (дешевые акции и т. д.) или занимаетесь привлечением потенциальных клиентов, вы можете быть заблокированы Google.
Решение: будьте максимально прозрачными и попытайтесь изменить/обновить свою бизнес-модель. Google ненавидит, когда рекламодатели используют свой трафик для сбора информации и продажи маркетинговой информации.
Ваш сайт не может быть просто для зарабатывание денег; Все это должно быть хорошим опытом для целевого пользователя; Создавайте лучшие предложения; Создайте лучший сайт с лучшим содержанием; Получите благосклонность Google. Основные изменения в политике Google Google уже делал это в прошлом. Отказ от тысяч рекламодателей одновременно не является чем-то новым для Google. Это происходит по нескольким причинам.
Поскольку Google размещает эти объявления, они фактически несут юридическую ответственность за ущерб, причиненный этими объявлениями, если таковой имеется. На них могут подать в суд и они могут потерять деньги из-за рекламы определенного типа или рекламы в определенной отрасли (в основном это регулируемые отрасли, такие как финансы, юриспруденция и фармацевтика).
В этом случае Google может принять решение о массовой блокировке аккаунтов. Проблема здесь в том, что ваш продукт или услуга могут быть вовлечены в эту массовую акцию, заставляя вас страдать, независимо от того, сделали ли вы что-то не так.
Решение: с этим ничего не поделаешь. Если ваш бизнес действительно не относится ни к одной из этих приостановленных отраслей, обратитесь в Google. Но шансы на восстановление вашей учетной записи невелики, по крайней мере, в краткосрочной перспективе.
Слишком много жалоб от пользователей или клиентов Очевидно, что если рекламодатель обманывает людей с помощью поддельных брендов, заманчивых предложений и неэтичных методов ведения бизнеса, он получит жалобы и негативные отзывы. Если вы получите слишком много таких сообщений, Google, скорее всего, приостановит действие вашей учетной записи AdWords.
Решение: Прекратите это делать и измените свою бизнес-модель. Я понимаю, что это трудно сделать, но если вы этого не сделаете, вы все равно долго не продержитесь. Убедитесь, что ваше предложение четкое и выделяйте условия таким образом, чтобы пользователь не мог их пропустить. Если вы сделаете это, даже если пользователи будут жаловаться, Google увидит, что ваше предложение заметно на вашем сайте и целевых страницах.
Аффилиаты — дубли сайтов Аффилиаты , мне очень жаль, но все выглядит не слишком радужно для вас. Google не очень любит аффилиатов, и вы не можете их винить. В Google было заблокировано так много партнерских аккаунтов. «Качество» здесь главная причина. Не поймите меня неправильно, в Google есть много законных партнеров, рекламирующих реальные предложения, однако, если у вас нет уникального делового предложения (кроме просто предложения мусора), я считаю, что рано или поздно Google заблокирует подобные учетки.
По мере того, как все больше рекламодателей (производителей, оптовиков, физических магазинов, новых сайтов электронной коммерции) выходят на рынок, места для третьих лиц будет все меньше и меньше.
Решение: Создайте отличный сайт с действительно оригинальным контентом и предложениями. Отличайтесь от всех; не быть просто еще одним филиалом. Сделайте так, чтобы Google увидел, что вы отличаетесь от других и действительно заботитесь о пользовательском опыте. Это сложнее, конечно, однако, это действительно то, чем вам рано или поздно придется заняться.
Нет предупреждений, нет информации — просто подвеска Мы тоже это видели. В редких случаях Google просто приостанавливает действие учетной записи без указания уважительной причины. Вы в основном никогда не узнаете, даже если вы не по вышеупомянутым причинам. В этом случае делать нечего, кроме как создать новое ООО под новым именем, новым URL-адресом, новой банковской картой и начать все сначала. Даже в этом случае нет никакой гарантии, что вы когда-нибудь попадете туда.
Основная проблема в том, что у Google очень много рекламодателей и большую часть времени они не успевают проанализировать заблокированный аккаунт.
Когда приостановка происходит из-за изменения политики или юридического вопроса, многие учетные записи приостанавливаются несправедливо, и для Google гораздо эффективнее заблокировать учетные записи массово, чем действительно проверять каждый аккаунт, чтобы увидеть, действительно ли они нарушают политику. Давайте также не будем забывать об эффектах основного алгоритма.
У Google определенно есть определенные автоматические показатели для отправки предупреждений и приостановок без того, чтобы человек смотрел на учетную запись. И угадайте, что? Машины тоже могут ошибаться.
Что нужно делать, если ваша учетная запись приостановлена
Общение . Во-первых, прислушайтесь к команде Google и действительно поймите, почему они вас заблокировали . Узнайте, есть ли шанс, что они могут восстановить вашу учетную запись, если вы внесете изменения. Вы можете поговорить с представителями Google – постарайтесь найти кого-нибудь умного и небезразличного и научитесь у них как можно большему. Работайте с ними на каждом шагу, чтобы внести изменения. (Как указано выше: лучшее предложение, лучший контент, больше прозрачности и т. д.) Качество и SEO . Я не уверен, что вы когда-либо задумывались об этом, но конечная цель команды AdWords состоит в том, чтобы каждый рекламодатель в Google провел кампанию «SEO-Quality». Это означает создать веб-сайт для пользователя, имея в виду пользователя (таким образом, поисковые системы) с отличным содержанием, отличными предложениями и полной прозрачностью. Если ваш сайт достаточно хорош для того, чтобы занимать высокие позиции в Google, он будет более чем достаточно хорош для Google AdWords! Это имеет для вас смысл?Если все ваши попытки терпят поражение Я действительно не рекомендую Вам осуществлять следующие мероприятия. Но мне кажется, когда люди впадают в отчаяние, потому что иногда реклама это их средства к существованию. Это крайнее решение! не нужно этого делать, если вы не пробовали все вышеперечисленное.
Сотрите и УДАЛИТЕ все, что вы когда-либо делали со своей заблокированной учетной записью AdWords. Это означает ключевые слова, кампании, текст объявления, веб-сайт, регистрацию домена, целевые страницы, обратные ссылки – все! Если вы раньше рассылали спам или действительно нарушали правила, измените свою бизнес-модель! Создайте новый домен, новый сайт с новым дизайном и новым контентом. Контент должен быть отличным! Подготовьте этот сайт так, как будто вы пытаетесь занять первое место в органическом поиске Google. Создать новое юр. лицо. Получите новую банковскую карту на новое имя и новый платежный адрес. Зарегистрируйте новый домен под другим именем. Скройте с помощью «Домены через прокси». (Всегда работает использование вашего брата, сестры, дяди и т. д.) Новый хостинг провайдер. И разместите свой сайт на этом хостинге. Возможно создание сайта на WordPress. Google любит WordPress. Создавайте новые предложения с учетом пользователей. (электронные книги, технические документы, веб-инструменты) Создайте новую кампанию AdWords – ключевые слова, объявления, группы объявлений и целевые страницы с нуля. И только когда вы сделали все вышеперечисленное, зарегистрируйте новую учетную запись Google и попробуйте войти в AdWords. Гарантий нет! Есть шанс, что вы сделаете все это и снова потерпите поражение!
Какие есть самые популярные альтернативы Google AdWords? Если случилось худшее или вы просто не хотите пересекаться с Google, вы можете использовать одну из существующих альтернатив Google AdWords. Есть из чего выбрать, каждый из которых предназначен для определенной аудитории и типа продуктов, а это означает, что вам не нужно останавливаться на достигнутом. Итак, давайте сразу пробежимся по этим альтернативам Google AdWords!
Bitmedia — ведущая сеть криптографической медийной рекламы, предлагающая широкий диапазон размеров для вашей рекламы. Вы также можете воспользоваться преимуществами белого списка, геотаргетинга и другими расширенными функциями, которые вы найдете на платформе Google AdWords. Думайте о Bitmedia как о версии Google AdWords для криптографической рекламы, они не уступают по качеству, а их обслуживание клиентов намного опережает!
Media.net — является отличной альтернативой Google AdWords и часто может выплачивать значительно больше денег. Их блоки «веб-панели» прекрасно вписываются практически в любой размер поисковой, текстовой, отображаемой и мобильной рекламной области, которая может быть на вашем сайте. Media.net может быть немного медленным во время процесса регистрации, поэтому, если вы застряли, просто напишите им по электронной почте или 3…
Партнерская сеть eBay — Если вам нравится что-то с громким именем, например, eBay, то партнерская сеть eBay может оказаться именно тем, что вам нужно. Эта партнерская программа использует модель ценообразования, известную как ценообразование за качественные клики, что делает расчет вашего дохода довольно сложным, поскольку это не фиксированная сумма. Алгоритм также держится в секрете, поэтому попытка расшифровать его может оказаться сложной задачей. Тем не менее, вы получаете громкую репутацию eBay, поддерживающую это, и вы сможете показывать множество высококачественных списков eBay на своем сайте, что повышает ваши шансы на получение достойного банка!
Bidvertiser — Если вы управляете сайтом с относительно широкой нишей или хотите размещать рекламу в широкой нише, то Bidvertiser может стать для вас отличным выбором. У него не так много издателей, и это здорово, если вы издатель, а это означает, что конкуренция меньше. С другой стороны, если вы рекламодатель, вы можете в конечном итоге показывать свои объявления на низкокачественных веб-сайтах, что не идеально. Тем не менее, стоит попробовать, если вы не можете использовать Google AdWords.
Спасибо, что читаешь Nicola Top
Метки: SEO ошибки Нарушения на сайте Позиции сайта Проблемы на сайте Фильтры поисковых систем Google и Яндекс
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