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перейти к содержанию Практика Google SEO по внешним ссылкам
102
· Время на чтение: 16мин · Автор:
Николай Алексеев · Опубликовано
11.09.2022 · Обновлено
29.11.2022
После того, как мы создадим веб-сайт и оптимизируем его в соответствии со стратегией SEO-оптимизации , наша следующая задача — разместить внешние ссылки. Любой, кто хоть немного разбирается в основах SEO, знает, что главное — это контент, а главные — внешние ссылки.
Внешние ссылки — самые важные во всем SEO. Google ясно дает понять, что обратные ссылки по-прежнему являются одним из их самых важных рейтингов в поисковых системах. Таким образом, хорошая работа с внешними ссылками может улучшить общий рейтинг нашего веб-сайта.
1. Принципы построения внешней ссылочной цепи Авторитетный ресурсДругими словами, мы должны выбрать ресурсы внешней цепи с относительно высокой степенью полномочий для построения внешней ссылочной цепи.
Обширные ссылочные цепочки То есть ресурсы нашей внешней цепочки ссылок, должны быть распределены как можно шире, по множеству каналов и множеству типов.
Корреляция То есть ресурсы, которые мы публикуем во внешней цепочке, должны иметь относительно большую корреляцию с нашим бизнесом. Если вы производите автозапчасти, не заходите на продовольственный форум, чтобы оставить внешние ссылки.
Ускорение индексации То есть мы на раннем этапе запланировали сколько внешних ссылок нужно, чтобы выжать страницу до первой страницы, а потом строим внешние ссылки по модели пирамиды. Масса находится внизу башни (в больших количествах). Вы можете добавить внешние ссылки к внешним ссылкам, чтобы ускорить включение внешних ссылок в индекс, а также быстрее повысить рейтинг веб-сайта.
2. Подберите ключевые слова 1. Как получить ключевые словаВ соответствии с «Описанием модели XXX товаров основных клиентов» отсортировано первое издание основного списка ключевых слов на основе направления спроса и направления продукта (или услуги). Найдите ключевые слова в Яндекс, Google, Bing, yahoo, duckduckgo и соберите автозаполнение в поле поиска и связанные ключевые слова поиска в нижней части результатов поиска. Ищите ключевые слова на Quora и других платформах вопросов и ответов, чтобы узнать ключевые слова типа вопроса. Поиск в Википедии, чтобы найти ключевые слова в той же области знаний. Если ключевые слова базового издания соответствуют определенной профессиональной книге, выясните ключевые слова той же области знаний из оглавления этой книги. Поиск в Azon по основным ключевым словам, чтобы найти ключевые слова похожих продуктов и ключевые слова с намерением совершить покупку. Ищите ключевые слова на форумах обмена, таких как YouTube и Reddit, чтобы найти длинные ключевые слова, связанные с экспортом. Используйте Яндекс Wordstat, Google Keyword Tool и Keywords Everywhere, Ubersuggest. Найдите более обобщенные ключевые слова с длинным хвостом, используя известные инструменты рекомендаций по ключевым словам. 2. Как организовать ключевые слова Объедините ключевые слова, которые вы отсортировали по различным каналам, и после дедупликации сформируйте сводную таблицу ключевых слов, а также сгруппируйте и отсортируйте ключевые слова с одинаковой семантикой в соответствии с уровнем трафика.
3. Как подтвердить основные пуш-ключевые слова Если ключевые слова загружаются из различных инструментов подсказки ключевых слов, как правило, проводится анализ сложности ключевых слов, который можно использовать в качестве определенного справочного материала. Поместите все ключевые слова в кластер ключевых слов в Google для поиска, проверьте возвращенные результаты поиска и требуемое время (сколько результатов возвращается в секундах, вы можете судить, сколько содержания слова уже есть) и проверьте Топ-10 типов страниц: содержание, вес (будь то авторитетный веб-сайт, домашняя страница или страница покупок). Отдавайте предпочтение ключевым словам с меньшим количеством результатов поиска и меньшим количеством авторитетных сайтов в первой десятке результатов. Подтвердите порядок приоритета слов, продвигаемых каждым кластером ключевых слов, в соответствии с двумя вышеуказанными методами. В соответствии с приведенным выше анализом выберите 2-3 ключевых слова с трафиком в отрасли и не очень конкурентоспособными в первую неделю, затем поместите эти 2-3 ключевых слова в google, ahref, semrush и другие инструменты подсказки ключевых слов. Найдите более расширенные слова в поисковой системе, сформировать кластер ключевых слов под этим ключевым словом, а затем отредактировать качественную копию и добавить внешние ссылки на эти слова с трафиком. Продолжайте в течение 2-3 недель, прежде чем менять другие ключевые слова. 3. Планирование контента внешней сети 1. Подтвердите тип внешней сети, которая будет выпущена в тот же деньРаспространенные типы внешних ссылок:
Блоги, веб 2.0: сторонние блоги, пресс-релизы, гостевые блоги, вопросы и ответы и т. д.; PDF: включая электронные книги и отраслевые документы и т. д.; Мультимедийный контент: длинные и короткие видеоролики и онлайн-трансляции, информационные просмотры и изображения товаров; Ссылки на закладки, каталоги статей, желтые страницы и т.д.; 2. Подтвердите, что ключевые слова, которые вы хотите продвигать, подходят для определенных этапов покупки пользователей Обычно пользователь совершает покупку в три этапа:
— Первый этап: этап осведомленности о продукте. Стадия информирования клиентов — это начало цикла продаж и маркетинга. Большинство этих целевых клиентов знают, какие продукты и услуги им нужны, но не готовы их покупать.
Стратегия контент-маркетинга в настоящее время заключается в том, чтобы помочь клиентам узнать о продуктах, методах использования и функциях продуктов, а также предоставить вопросы по использованию продуктов, ответы на них и помощь.
Этот контент включает в себя обучающий текст, видео и инфографику. Большинство типов статей начинаются со слов «что», «как», «список» и т. д.
— Этап 2: Рассмотрим этап измерения. Когда клиенты подходят к этапу оценки продуктов и компаний, наш контент в основном состоит в том, чтобы предлагать продукты и преимущества продуктов клиентам, которые отвечают потребностям клиентов, и продолжать предоставлять образовательный контент по использованию продуктов, чтобы передать чувство доверия. Например, сведения о шаблоне, руководство по покупке, руководство пользователя, сведения о параметрах продукта и т. д. Как правило, это в основном статьи A и B или сравнения параметров.
— Третий этап: этап принятия решения о покупке. Содержание этого этапа должно позволить клиентам получить более глубокое представление о продуктах и достичь транзакций конверсии, чтобы клиенты могли понять, что они могут получить с помощью наших продуктов и услуг, и сэкономить деньги. Статьи этого типа в основном посвящены сравнению преимуществ наших продуктов, планов скидок и подталкиванию клиентов к принятию дальнейших решений о покупке, грубо говоря, это рекламные статьи.
3. Подготовьте тему (название) статьи с внешней ссылкой Подтвердить тему (название) статьи (изображение, видео) по основному ключевому слову и этапу заказчика.
4. Сформируйте ежедневный план создания контента (пример)
Тип содержимого этап клиента Тема статьи Основные ключевые слова для push-уведомлений Блог/PDF познавательная стадия Что такое цветные контактные линзы на Хэллоуин Цветные контактные линзы для Хэллоуина, Рецептурные контактные линзы для Хэллоуина Рассмотрим этап измерения Какой из них лучше между XXX и XXX Кукла Shiba, кукла Inu видео познавательная стадия
В-четвертых, создание контента внешней сети
1. Приобретение контента Поиск в Google по ключевым словам или заголовкам, проверка контента в результатах поиска и поиск контента, соответствующего теме. Собирать описания и обзоры продуктов с других платформ, таких как AZON, ALIEXPRESS, Яндекс товары и т. д. Соберите вопросы и ответы, связанные с темой, с социальных платформ, форумов и т. д. Контент, опубликованный с различных каналов контента конкурентов; используйте commafeed и feedly для подписки на блоги конкурентов. Видеоканалы, связанные с темами, контентом и отраслевыми продуктами, опубликованными профессиональными журналами и блогами (видеоконтент может быть вырезан и отредактирован в статьи, чисто оригинальные). Найдите соответствующие ресурсы на соответствующих отечественных консультационных веб-сайтах, новостных веб-сайтах, блогах и форумах. 2. Требования к написанию SEO статьи (оригинал или псевдооригинал) Требования к оригинальному написанию всей статьи:
Публикация на новостных информационных сайтах, гостевых блогах и высококачественных сторонних блогах требует использования полнотекстовых оригинальных статей, а внешние ссылки, приводимые такими статьями, относятся к вершине пирамиды.
100% оригинальный контент, отсутствие проблем с грамматикой и структурой предложений, хорошая читабельность. Существуют сайты, посвященные проверке оригинальности статей , например text.ru, advego. Вы можете проверить, не является ли статья плагиатом, а также можете проверить читабельность. Статья представляет собой сочетание графики и текста или сочетание текста и видео с богатым содержанием. Изображения в статьях должны иметь замещающий текст. Количество слов в статье не менее 1500 слов (по данным опроса среднее количество слов на первых страницах в Google составляет 1400 слов), а количество экранов просмотра на мобильных телефонах составляет 4-5 экранов, а количество экранов просмотра на компьютерах не менее 2-3. Предложения в статье беглые, грамматика правильная, опечаток нет. Тема статьи ясна и не сбивает с толку, структура также ясна: заголовки первого уровня, заголовки второго уровня, заголовки третьего уровня, подзаголовки и четкая структура между абзацами. Встраивание ключевых слов является естественным, основные ключевые слова и кластеры ключевых слов распределены равномерно и соответствуют теме статьи, а макет должен быть разумным. И H1, и H2 содержат релевантные ключевые слова основного пуша. Разнообразие якорных текстовых ссылок: широкое соответствие ключевым словам, точное соответствие ключевым словам, частичное соответствие ключевым словам и открытые ссылки. Но имейте в виду, что большое количество ключевых слов анкорного текста с точным соответствием может быть легко расценено как мошенничество. Убедитесь, что ссылка правильная и якорная текстовая ссылка может нормально открываться. Распространенные псевдооригинальные методы: Метод перестановки и комбинирования, перекрестное комбинирование нескольких перехваченных абзацев. Комментарий, перехват абзацев чужих статей для комментирования. Сравнительная формула, сравнительная статья между продуктом A и продуктом B. Реферативный тип, обобщающий статьи других людей и написание тезисов статей. Перевод на английский или иной язык. Извлечение видео субтитров – субтитры видео могут быть извлечены для формирования статей. Отсортированные псевдооригинальные статьи могут быть отсортированы в лист Excel «база данных контента» или онлайн-документ, а будущие статьи могут быть напрямую перехвачены и использованы.
Требования к псевдооригинальному творческому письму: Требуется 70% оригинального контента, псевдооригинал может использовать инструменты для проверки грамматики и оригинальности. Статья представляет собой сочетание графики и текста или сочетание текста и видео с богатым содержанием. Изображения в статьях должны иметь замещающий текст. Количество слов в статье не менее 800 слов, а количество экранов просмотра на мобильном телефоне – 3-4 экрана, а количество экранов просмотра на компьютере – не менее 1-2 экранов. Предложения в статье беглые, грамматика правильная, опечаток нет. Тема статьи ясна и не сбивает с толку, структура также ясна: заголовки первого уровня, заголовки второго уровня, заголовки третьего уровня, подзаголовки и четкая структура между абзацами. Встраивание ключевых слов является естественным, основные ключевые слова и кластеры ключевых слов распределены равномерно и соответствуют теме статьи, а макет должен быть разумным. Разнообразие якорных текстовых ссылок: широкое соответствие ключевым словам, точное соответствие ключевым словам, частичное соответствие ключевым словам и открытые ссылки. Убедитесь, что ссылка правильная и якорная текстовая ссылка может нормально открываться. Статьи могут иметь соответствующие запросы или добавлять альтернативные. 5. Публикация ресурсов внешней ссылочной цепочки 1. Какие существуют типы ресурсов для внешних ссылок? Блог/web2.0: wordpress, blogspot, medium, livejournal и т. д. Форум: bbs, форум и т.д. Вопросы и ответы: Quora и др. Социальные сети: facebook, vk, ins, twitter, linkedin, reddit, tumblr, pinterest и т. д. Закладки: postila, Flipboard, микс и т.д. PDF: edocr и т.д. Обмен видео: youtube, dailymotion и т. д. Обмен изображениями: pinterest , fotki.com, flickr.com , ipernity.com Гостевой блог, размещение статей и т. д. Платформы для обзоров и т. д. Местные рекламные объявления на веб-сайтах B2B или на веб-сайтах «Желтые страницы» и т. д. 2. Как найти ресурсы с внешними ссылками Ищите три измерения ресурсов внешних ссылок: авторитетность, релевантность и охват.
Метод:
Прямой поиск Google, совместное использование pdf, конструктор блогов, совместное использование закладок, аналогичный сайт блоггера и т. д., будет много статей со списками соответствующих ресурсов, а затем проверьте, доступны ли они. Найдите в Google ключевые слова, связанные с отраслью или продуктом, проверьте результаты поиска и найдите ресурсы для публикации внешних ссылок, доступные на неторговых веб-сайтах. Расширенный поиск Google, например, найдите веб-сайт форума с цветными контактами: цветные контакты inurl:forum. Ищите внешние ссылочные ресурсы сайтов конкурентов, semrush и ahref могут проверять обратные ссылки конкурентов, вы можете видеть тип ссылок, вес ресурсов, трафик, приносимый ссылками и т. д., скачивать их и классифицировать и организовать их. Проверьте ресурсы, которые можно отправить во внешнюю цепочку, и зарегистрируйтесь, чтобы начать публикацию ссылок внешней цепочки. 3. Как проанализировать плюсы и минусы внешних ссылочных ресурсов Установите подключаемые модули Google, такие как semrush, alexa, moz и seoquake, и вы сможете просматривать вес страницы, возраст доменного имени, вес доменного имени и рейтинг Alex. Проверьте ссылки внутри страницы, много ли исходящих ссылок и спам-ссылок. Чем больше ссылок, тем ниже качество страницы и меньше вес. Веб-сайт имеет отношение к отрасли, в которой мы работаем. Чем больше релевантность, тем больше вес исходящих с него ссылок. 6. Распространенные SEO-плагины или инструменты
Инструменты поиска по ключевым словам: Keywords Everywhere, Ubersuggest , keywordtool.io, Answerthepublic, LSIgraph.Инструменты запросов для SEO-анализа: semrush, ahrefs, Similarweb, moz, SEOquake, Alex, open site explorer, (flikover).Инструменты повышения эффективности работы: Добавьте статьи в Spin Rewriter, чтобы создать больше статей, а затем оптимизируйте для удобства чтения в Readable. Преобразуйте каждую статью в слайд-шоу в Lumen5. Конвертируйте каждую статью в PDF или электронную книгу на Designrr. Конвертируйте статьи в видео с помощью Lumafusion. Конвертируйте видео в GIF с помощью Giphy, gfycat, IMGURF. Используйте планировщик, такой как Eclincher, Agorapulse или SocialPilot, для распространения контента в социальных сетях. Используйте Ritetag для поиска хэштегов. Автоматически обменивайтесь контентом между различными социальными сетями с помощью IFTTT. Используйте Pingroupie, чтобы найти популярные группы Pinterest. Социальный инструмент для горячих тем: Buzzsumo, социальные сети , keyhole.co.Инструменты публикации в социальных сетях: Hootsuite, буфер, onlypult, gramblr, desktopify, Youtube: VidIQ, TubeBuddy7. Внешние ссылки – продвинутая стратегия сети При построении внешней ссылки с высокоавторитетного сайта чем выше вес ресурса, тем больший вес передается нам. Якорный текст содержит целевое ключевое слово, а широкое соответствие лучше точного.
Выбирайте ресурсы с dofollow-ссылками, nofollow-ссылки не учитываются алгоритмами ранжирования поисковых систем.
Попробуйте найти больше разных внешних ссылочных ресурсов, вес внешних ссылок разных сайтов выше, чем вес нескольких внешних ссылок одного сайта.
1. Создайте внешнюю ссылку на список ресурсов Есть несколько веб-сайтов, которые специализируются на сборе высококачественного контента и консультировании в отрасли, на этих веб-сайтах вы можете видеть, что они ссылаются на различный контент веб-сайта. Мы можем использовать команду поиска «Ключевое слово» + «Сводка ссылок» для поиска в Google, а затем найти веб-сайты в отрасли, которые предоставляют такие агрегированные ресурсы.
Затем напишите им электронное письмо о нашем контенте, о том, насколько он соответствует их обзору, и надейтесь, что они добавят наш контент в свой список обзоров.
2. Умное использование чужих битых ссылок Ищите в Google ключевые слова, связанные с отраслью, и ключевые слова продуктов, чтобы находить высококачественные статьи, и используйте подключаемый модуль Google Check My Links, чтобы определять неработающие ссылки в статьях.
Затем напишите электронное письмо ответственному за сайт, чтобы сообщить ему об этом и о том, что у вас есть высококачественный контент по той же теме, надеясь, что они также смогут поделиться нашим контентом.
3. Начните гостевой блог Публикация гостевых блогов на авторитетных отраслевых веб-сайтах может придать нашему веб-сайту больший вес. Так как же найти эти гостевые блог-ресурсы?
Первый способ – выполнить поиск по запросу “ключевое слово+гостевая публикация” непосредственно в Google. В результатах поиска мы видим, что многие веб-сайты запрашивают гостевые блоги. В настоящее время вы можете связаться с ними по электронной почте, чтобы узнать, как вести гостевые блоги. некоторые из требований, а затем дайте им обзор фида по мере необходимости.Второй метод заключается в том, чтобы найти человека, который написал много гостевых блогов в отрасли, затем скопировать его аватар, загрузить его аватар в поиск изображений Google для поиска и проверить результаты ниже, в основном все ресурсы гостевых блогов. Затем вы можете отправить электронное письмо ответственному за эти сайты, чтобы узнать о требованиях к блогу и подготовить статью к публикации.4. Делайте качественную инфографику При создании вашего блога или веб-сайта создание высококачественной инфографики может помочь вашим статьям получить более широкое распространение. И любой, кто использует ваше информационное изображение, даст вам ссылку.
Другой способ – загрузить свое информационное изображение в окно поиска изображений google, просмотреть результаты поиска изображений, нажать, чтобы просмотреть эти сайты, кто бы ни использовал ваше фото, но не дал вам ссылку, свяжитесь с ними и попросите их дать ссылку на сайт.
5. Сотрудничество с влиятельными лицами В социальных сетях ищите влиятельных лиц, связанных с вашим бизнесом, а затем отправьте им электронное письмо, надеясь, что они испытают ваши продукты и услуги, а затем отдайте свои продукты или услуги влиятельным лицам для бесплатного опыта, вам нужны влиятельные лица, чтобы писать обзоры на основе опыта с ссылкой на свой сайт.
6. Стать Help a Reporter Out (HARO) Это направляет вас на helpareporter.com
Зарегистрируйтесь в качестве волонтера, чтобы предоставлять журналистам некоторую информацию и расследования. Если ваша информация или опрос будут приняты, вы можете получить обратную ссылку с авторитетного новостного сайта.
8. Статистика внешних ссылок После того, как внешняя цепочка будет выпущена, таблица статистики внешней цепочки будет составляться каждый день, статистика внешней ссылочной цепочки будет составляться еженедельно, а видимость и включение внешней цепочки будут проверяться каждый месяц.
9. Включение внешних ссылок и отслеживание эффекта Используйте сайт: ваша внешняя ссылка, чтобы проверить, включена ли ваша внешняя ссылка в Google, например: сайт : http://моя_ссылка.blogspot.com. Проще говоря, после того, как блог будет написан, он будет включаться минимум неделю или около того, если быстро, то дня два-три, а если медленно, то возможно полмесяца. Проверить включение внешних ссылок на сайт через GSA или semrush. 10. Стратегия корректировки внешних ссылок Обратите внимание на вновь добавленные и потерянные ссылки, и проанализируйте причины потерянных внешних ссылок, почему они включаются и теряются, есть ли проблема со ссылками на сайте, или сайт ресурса запретил удаление ссылки, вы можете обратиться к ответственному за сайт сайта ресурса, повторно отредактировать ссылку. Если доменное имя забанено и больше нельзя отправлять dofollow-ссылки, то ресурс будет заброшен. В зависимости от количества поисковых запросов по внешним ссылкам обратите внимание на выживаемость и количество включений ссылок, а также отфильтруйте ресурсы, которые могут постоянно освобождаться. Проверьте обратные ссылки вашего сайта на наличие странного анкорного текста, найдите соответствующий источник статьи и исправьте его. Проверяйте входящие обратные ссылки низкого качества . Иногда вы найдете некоторые источники обратных ссылок, которые вы никогда не видели в GSA, они приходят с некачественных спам-сайтов. В настоящее время вы можете дезавуировать эту ссылку непосредственно в GSA и отказаться от ссылки на ваш веб-сайт, чтобы избежать спам-ссылок. Реальная работа внешней ссылочной цепочки, обширный объем информации. Требующий достаточно много времени и сил. Надеюсь этот материал поможет вам, подобрать качественные внешние ссылки.
Спасибо, что читаешь Nicola Top
Метки: SEO SEO анализ Аналитика сайта Внешние ссылки Исследование Ключевые слова Контент сайта Семантическое ядро сайта Ссылки
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