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Мазмұнға өту Веб-дизайн қателері пайдаланушының қатысуына зиян келтіреді
375
· Время на чтение: 9мин · бойынша
Николай Алексеев · Жарияланды
07.07.2022 · Жаңартылған
08.02.2023
Веб-дизайндағы қателер ешқашан жақсы емес, дегенмен, егер сізде маңыздырақ нәрселерді қарастыру керек болса, олардың кейбірін елемеуге болады. Тағы бір қате бар - ол бірден әкеледі конверсия жылдамдығының күрт төмендеуі , келушілердің веб-сайтыңызды пайдалануына және оған оралуына белсенді түрде жол бермейді.
Бұл мақалада мен өз сайтыңызды дамыту және жылжыту кезінде жіберетін қателіктер туралы және оларды түзету үшін не істеу керектігі туралы айтатын боламын.
Сайтты шарлауды шатастыру - веб-дизайн қатесінің алғашқы белгісі.
Адамдар сіздің сайтыңызға таңдану үшін емес кіреді таңғажайып дизайн . Адамдар белгілі бір мақсатқа жету үшін веб-сайттарға кіреді және олар іздеу мүмкіндігінше аз уақытты қажет етеді. Сондықтан олардың веб-парақшаңызды алғаш ашқан сәттен бастап мақсатқа жетуге дейінгі сіздің сайтыңыздағы сапары соншалықты қысқа және қолайлы пайдаланушы үшін.
Ең дұрысы, сіздің сайтқа кірушілер өздері жасаған нәрсені қалай істеу керектігі туралы бір секунд ойламауы керек - олардың сайтыңыздағы әрекеттері толығымен интуитивті . Олай болмаған кезде және келушілер шатастырса, жоғары көтерілу жылдамдығын күтіңіз.
Неліктен бұл болып жатыр Әрине, ешкім өз сайтының шарлауын әдейі шатастырмайды. Бұл әдетте веб-дизайнердің сайтта ондаған сағат жұмыс істеуіне және оның орналасуы мен навигациясының әрбір егжей-тегжейін жатқа білуіне байланысты. Олар үлкен қызығушылықпен және аз объективтілікпен беттер арасында және ішінде жылжиды.
Веб-дизайнер үшін кәдімгі нәрсе сияқты көрінуі мүмкін, бұрын сайтты көрмеген жаңадан келген келушілер үшін сүріну болуы мүмкін.
Қалай түзетуге болады Сізге веб-сайт дизайны мен UX-ке жаңа көзқарас қажет. Кездейсоқ адамдардан сіздің сайтыңызды, мүмкін достарыңыздан немесе әріптестеріңізді сынап көруді сұраңыз. Олардың алған әсерлерін біліңіз. Олар қалағандарын таба алды ма? Навигация оңай және түсінікті болды ма? Олар межелі жерге жету үшін қанша рет басу қажет болды?
Пайдаланушы интерфейсін сынау үшін кездейсоқ адамдарды жалдауға мүмкіндік беретін арнайы платформалармен мұны кеңірек ауқымда жасауға болады.
Веб-сайттағы әрекетке шақыру түсініксіз немесе жоқ
Тағы да адамдар сіздің сайтыңызға кірмейді, себебі ол әдемі. Олар өз қажеттіліктерін қанағаттандыруға тырысады. Бұл сіздің дизайныңыз тек жақсы көрініп қана қоймайды (бұл көмектеседі), сонымен қатар келушілерге сайттан қажетті ақпаратты табу үшін қандай қадамдар жасау керектігін нақты көрсетуі керек.
Адамдар сіздің өніміңізді сатып алғанын қаласаңыз, ақпараттық бюллетеньге жазылыңыз немесе олардың байланыс деректерін қалдырыңыз. Бұл жағдайда сіз әрекетке нақты және көрнекті шақыруды қосуыңыз керек. Егер сіздің CTA анық емес немесе жоқ болса, сіздің веб-сайтқа кірушілердің түрлендіру ықтималдығы күрт төмендейді.
Неліктен бұл болып жатыр Тиімді CTA ерекшеленуі керек. Кейбір веб-дизайнерлер бас бармақ сияқты ерекшелену үшін жарқын, батыл CTA түймесін таба алады. Бұл CTA төмендеуіне әкелуі мүмкін!!! Оны веб-бетке оңай орналасатындай етіп жасаңыз және процесте көрнекі түрде жоғалып кетіңіз.
Қалай түзетуге болады Сайтыңыздағы барлық CTA-ларды қарап шығыңыз. Олардың нақты хабары бар ма? Олар назар аудара ма? Олар сіз қалаған нәтижеге қол жеткізе ме?
Стиль мен шығармашылықты негізгі мазмұннан жоғары қоймаңыз
Қызықты дизайн таңдаулары... жақсы, қызықты, бірақ олар қандай да бір мақсатқа қызмет ете ме? Дизайн элементтерін қосу, өйткені олар керемет және ерекше. Бұл келушілер арасында түсініксіздікке әкеледі, өйткені олар үйренбеген.
Неліктен бұл болып жатыр Кейде веб-дизайнерлер қызықты және түпнұсқа болып табылатын дизайн таңдауымен айналысуы мүмкін. Бұл дұрыс болуы мүмкін, бірақ веб-дизайнның көптеген аспектілері белгілі бір себептермен стандартталған: атақ. Егер сіз күтілетін UX-тен тым алыстап кетсеңіз, сіздің веб-сайтыңыз тым түпнұсқа және сондықтан түсініксіз болады - және пайдаланушы тәжірибесі зардап шегеді.
Оны қалай түзетуге болады Веб-сайтыңыздың негізгі мазмұны мен функционалдығынан бастаңыз және оған барлық элементтердің бірге жақсы жұмыс істейтініне көз жеткізгеннен кейін ғана қосыңыз. Содан кейін басты мақсаттан тым алыс кетпей бетке жаңа дизайн элементтерін теңшеуге немесе қосуға болады.
Веб-сайт дизайнына келетін болсақ, оны қалай дұрыс жасау керектігін сипаттау қиын болуы мүмкін. Келесі ең жақсы нәрсе - нені дұрыс істемеу керектігін білу. Жоғарыда аталған үш веб-қатеден аулақ болыңыз және сіз өзіңіздің сайтыңыздағы пайдаланушының қатысуын барынша арттыру жолында жақсы боласыз.
Жалпы веб-дизайн қателері - бизнес апатына әкеледі Интернет әлемі ешқашан дамуын тоқтатпайтын тірі, пішінін өзгертетін организм сияқты. Пайдаланушы мінез-құлқы мен сән трендтері мәңгілік емес және бұл эволюцияда дұрыс көзқарас тез бұрыс болуы мүмкін.
Параллаксты айналдыру және мобильді шолуды тарату сияқты керемет жаңа дизайн мүмкіндіктері бар соңғы бірнеше жылда қанша веб-сайт жаңартылғанын қараңыз.
Бірақ ол сонымен қатар веб-дизайндағы көптеген сәтсіздіктерге, клиенттердің брендпен толық қосылуына кедергі келтіретін қателерге әсер етеді. Біз тартымды веб-сайттың маңызды екенін білеміз, бірақ сіз сансыз қателерді, әлсіз мазмұнды немесе нашар навигацияны ақтай алмайсыз.
Сіздің веб-сайтыңыз оқырмандар, клиенттер және инвесторлар алдындағы беделіңіздің негізі болып табылады, сондықтан ол таза және функционалды болуы керек.
Бұл сіздің өнімдеріңіз бен қызметтеріңіз туралы әсер, бірақ бұл сіздің өнімдеріңіздің дизайнына да мән бермеу керек дегенді білдірмейді.
Сіздің мақсатыңыз - оқырмандарыңыз бен клиенттеріңізге олар туралы қамқорлық жасайтыныңызды көрсету, сондықтан дизайныңыздың негізгі мақсаты қандай құрылымды пайдалансаңыз да, олардың үміттері мен қажеттіліктерін қанағаттандыру болуы керек.
WordPress пайдаланушылары барлығын өз бетімен басқара алады деп ойлауы мүмкін, бірақ тақырыпты таңдау өте маңызды.
Егер сіз тамаша маркетингтік стратегияны дамытқыңыз келсе, аудиторияңызға назар аударуыңыз керек. Адамның көзі пішіндер мен бейнелерді сөздер мен олардың мағынасына дейін ажырататындықтан, түстер , суреттер және қаріптер негізгі әңгімелеу құралдары болып табылады.
Интернетте дизайнды әдемі және пайдаланушыға ыңғайлы етіп көрсету туралы көптеген кеңестер бар, бірақ жол бойындағы тұзақтар туралы аз айтады. Сайтты жобалаудағы қателер оның кейінгі жұмысында маңызды рөл атқарады.
1. Жауапты веб-дизайн Қазіргі өміріміздің қарқыны тез артып келеді. Күнделікті көптеген жауапкершіліктерге батып, адамдар кез келген уақытта, кез келген жерден іздейді. Нәтижесінде 50%-ден астам әлеуетті тұтынушылар сайтты планшеттері мен смартфондарынан қарап жатыр.
Бұл сіздің жұмыс үстеліңіздің орналасуына назар аудара алмайтыныңызды білдіреді - егер пайдаланушылар барлық мазмұнды көру үшін сырғыту немесе масштабтау қажет болса, олар жауап беретін веб-дизайн сайтын енгізу туралы ойланбастан сайтыңызды тастап кетеді.
Сіздің сайт жұмыс үстелінде және мобильді құрылғыларда бірдей жақсы жұмыс істеуі керек. Google ұялы іздеуде жауап бермейтін сайттарды жазалай бастағанына қарамастан, әлемдегі 80% сайттары әлі де бұл дизайнды пайдаланбайды. Егер сіз олардың қатарында болсаңыз, бұл қатені түзететін кез келді.
2. Шатастырушы метафораларды қолдану Дизайн - бұл жай ғана әдемі суреттер емес. Іздеу жүйелері бұл жерде ең алдымен ақпаратқа арналған және сіздің көрнекіліктеріңіз бұл ақпаратты тартымды оқиғаға айналдыруы керек. Сіз жасай алатын ең үлкен қателік, әсіресе бірінші бетте түсініксіз метафораларды қолдану. Пайдаланушылар сіздің сайтыңызға келген кезде сіздің бизнесіңізді және сіздің кім екеніңізді түсінуі керек.
Қолшатырларды сататын болсаңыз, оларды дизайныңызға енгізуіңіз керек.
Сіз киноиндустрияда емессіз, бизнес әлемінде емессіз, тұтынушылар болжау ойынына дайын емес - олар табу және сатып алу үшін осында.
Метафоралар қаншалықты керемет және жаңа болып көрінсе де, олар шын мәнінде клиенттен шифрды шешуді сұрайтын код сияқты екенін түсінуіңіз керек.
Мен өмірдің жылдам қарқыны туралы айттым, сондықтан сіз өз өнімдеріңізді қарапайым түрде ұсынудың басқа шығармашылық жолын табуыңыз керек.
3. Жазбаша мазмұнның маңыздылығын елемеу қателері Біз көбірек көрнекі болғанымен, бұл жазбаша мазмұн маңызды емес дегенді білдірмейді. Мәтін мен көрнекі бейнелер бір-бірімен үйлесуі керек, әсіресе жоғары сапалы мазмұн іздеу жүйесін рейтинг критерийлерінде анықтаушы фактор болып табылатындықтан.
Егер нақты жазу кейіннен ойластырылған болса, сайтыңызды әдемі және стильді етіп көрсетуге жұмсаған барлық ақшаңыз босқа кетеді.
Жазбаша мазмұнның маңыздылығын елемеу веб-дизайнердің жиі кездесетін қатесі болып табылады және WordPress көмегімен бөлек блог орнату арқылы оның мәнін одан әрі арттыруға болады.
Мен кіріспеде өнімнің дизайнының өзі бірдей маңызды екенін айттым - бұл жерде оны сөзбен айтып жеткізу мүмкін емес, сондықтан сіздің суреттеріңіз жоғары деңгейде болуы керек.
Ашық бастапқы коды бар нарықты жасамас бұрын, сіздің барлық өнімдеріңіз тартымды және түсінікті оқиғаны баяндайтынына көз жеткізіңіз.
Тым көп мүмкіндіктерді пайдаланбаңыз, өйткені олар мәнмен синоним емес. Тым көп қажетсіз мүмкіндіктер өнімнің негізгі мақсатын бұзады.
Прототип жасау кезеңін ешқашан өткізіп алмаңыз, өйткені өнім нарыққа шыққаннан кейін дизайн элементтерін өзгертесіз, сонымен қатар дизайнды сызықтық процесс деп ойламаңыз - кейде қадамдарыңыздан шегінуге тура келеді, сондықтан тым көп алмаңыз. тіркелген.
Болжамдардан аулақ болыңыз - дұрыс зерттеу жасаңыз, бірлескен орта жасаңыз және пайдаланушыларды процеске тартыңыз.
4. Шығармашылық лабиринт жасамаңыз Шығармашылық маңызды, бірақ метафоралар арқылы біз шығармашылықтың кері әсер ететінін көрдік. Ең осал - бұл навигация. Жасырын контактілер, жасырын мәзірлер және жасырын түймелер қарапайым көрінуі мүмкін, бірақ олар практикалық немесе ыңғайлы емес. Сіздің негізгі хабарыңызға жету қиын болмауы керек.
Негізгі бетте жиі қойылатын сұрақтарға, дүкен сағаттарына, жеткізу мәліметтеріне, бағыттарға, қайтару саясаттарына және т.б. анық сілтемелер болуы керек.
Өнім сипаттамалары мен блогтардың бүйірлік тақтада ішкі мәзірлері болуы керек және іздеу жолағы міндетті болып табылады.
Клиенттерге қажетті ақпаратты оңай қарап шығуға және табуға көмектесу үшін сіз шығармашылық болуыңыз керек. Мен мұны үшінші рет айтып отырғанымды білемін, бірақ сіздің дизайныңыз пайдаланушының уақытын құрметтеуге тиіс.
5. Пайдаланушыны тым белсенді түрде тартпаңыз Әлеуметтік медиа сіздің брендіңізді цифрлық әлемде ілгерілетудің өте тиімді әдісі екенін бәріміз білеміз, бірақ олар сіздің шығармашылығыңыз сияқты оңай кері әсер етуі мүмкін.
Facebook-те сізді қанша рет қудалағаныңызды қарастырыңыз - сіз өзіңіздің тұтынушыларыңызда осындай сезім тудыруға болады.
Веб-сайтыңызға әлеуметтік медиа белгішелері қажет болғанымен, оларды тітіркендіргіш қалқымалы диалогтық терезелерге орналастыра алмайсыз немесе беттің жоғарғы жағында бірнеше түймелер жасай алмайсыз. Олар көзге көрінбейтін және көрінбейтін болғанша тиімді.
Пайдаланушыларды таң қалдыру элементінен артық ештеңе тітіркендірмейді. Мүмкін сіз бұл жақсы идея деп ойлайсыз, бірақ олар қалқымалы терезелерді және музыка мен бейнені автоматты түрде ойнатуды күтпейді.
Егер олар бірдеңені көргісі немесе естігісі келсе, оны басады. Adobe Flash - ең жақсы қорқыныш, өйткені ол хакерлер арасында танымал және ешкім тәуекелге барғысы келмейді.
Аңыздағы астролог сияқты жұлдыздарға қарамаңыз және құдыққа түспеңіз. Жаңа дизайн мүмкіндіктерімен әдемі кескіндер де жаңа қателерді қамтиды.
Сіз өзіңіздің тұтынушыларыңыздың қажеттіліктеріне жауап бере алуыңыз керек және ашық қарым-қатынасты сақтау өте маңызды.
Жазу мен дизайн бірін-бірі толықтырса және идея қиялды болжау ойынына айналғанша, креативті болыңыз, сіздің бренд тарихыңыз аяқталады. Оларды ренжітпеуге тырысыңыз.
Никола Топты оқығаныңыз үшін рахмет
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