Internal website optimization on your own - checklist

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Internal website optimization or promotion of a site in search engines must be started from the inside, paying special attention to the structure of pages, the literacy of writing program code and the features of displaying materials on pages. With these tasks, the internal optimization of the site copes. Without it, the site is threatened with sanctions from Yandex or Google. Search engines have long learned to distinguish between resources for people and pages generated for making money.

The webmaster can complete the necessary items on his own even without the help of professionals. To do this, it is enough to study the theoretical base a little and proceed to its implementation in practice according to step-by-step recommendations.

The content of the article:

• What is internal website optimization?
• Basics of internal website optimization
• Optimization stages - checklist
• Conclusion

What is internal website optimization?

Under internal website optimization understand the complex of work on the resource, the implementation of which leads to the maximum correspondence between the program code and the content of each page. At the same time, the requirements of search engines are taken into account in order to exclude the loss of individual pages of the site from the index and prevent the resource from falling under sanctions.

Such optimization helps to identify and eliminate technical errors, bring the portal to optimal performance so that it fully meets not only search engines, but also meets user requirements.

If the work is done correctly, the site is guaranteed to get into the TOP of the issue. In this case, an endless flow of visitors and an increase in potential customers becomes the key to successful business on the Internet and beyond.

Basics of internal website optimization

Experts identify six main areas of technical optimization:

1. Semantic core. To begin with, the site owner needs to decide on the goals that he wants to achieve with the help of internal modernization. Based on this, keywords are selected and the semantic core is formed. Thanks to him, all visitors will be targeted, not random. The core of the online store must contain the words “buy”, “price”, “online store” and their combinations with goods. For information resources, they are not relevant. Yandex. Wordstat and Google Keyword Planner.
2. Resource structure and competitor analysis. It makes sense to look for role models, which are successful sites on the chosen topic. Why not use their experience and mistakes to your advantage? An objective assessment of competitors' sites will help you choose the right names for sections and categories, and correctly structure your own project.
3. Technical optimization. Program code should not contain errors. It is worth deciding on the dofollow and nofollow points. Nothing should stop search engine bots from indexing new pages.
4. Query Clustering. Phrases from the finished semantic core must be correctly distributed. For the main page, high-frequency keys are selected. According to the sections of services and categories of goods, the corresponding keywords are set. They may match their names. Low-frequency phrases are especially relevant for information projects.
5. Internal linking. It contributes to high-quality indexing and makes the site more user-friendly. An indispensable tool for evenly distributing the weight of keywords across the resource.
6. Analytics and CTR improvement. The CTR is the percentage of click-throughs and the number of page impressions. It can be improved based on the analytics of traffic indicators and behavioral factors. The higher the CTR, the more revenue.

Having prepared such a base, it will not be difficult to perform internal optimization step by step.

Optimization stages - checklist

• Pick 1 query per page. This is one of the key rules of internal SEO website optimization. If we are talking about articles, then each should disclose no more than a couple of keywords united by one topic. Otherwise, there will be ranking problems. Texts must contain the correct structure.
• Set the correct headings. We must not forget about the weight of the title tag, as it has one of the most important roles among other meta tags. Each of them must contain a key phrase, preferably at the beginning. Also, take care of the attractiveness of the title. The phrase must catch and hold the reader from the first seconds. In terms of volume, you can not go beyond 100 characters, 70 ideally. Another important requirement for Title is uniqueness.
• Don't forget the value of Keywords and Description. Although these tags are not considered mandatory, they help to correctly perform internal site optimization on your own. Article descriptions are especially important for Google, as they are used by the search engine to form the snippet. Let's take for example pages of the same quality. The one that has a competent snippet will be more popular with visitors, so search engines will automatically bring it to higher positions.
• Structure your headings. In addition to H1, it is necessary to supplement each page with H2 and H3 headings. They may contain keys, but they don't have to. Such technical optimization makes the page easy to use, visual and better perceived by search robots.
• Use keywords and meta tags wisely. Lately, SEO texts stuffed with key phrases have been very popular. However, rapidly developing search engines are actively fighting such incorrect methods of promotion. To make the texts interesting, keywords can be diluted with synonyms. The article should respond to the user request in detail and be unique, but at the same time it is worth keeping an eye on the level of water content and spam, not only 50 and 15 percent, respectively.
• Control page lengths between 500 and 10,000 characters. There is no point in small articles, but too voluminous texts are simply not interesting to read. The optimal size of the test on the page is 3-5 thousand characters. Add lists, subheadings and dilute them with pictures.
• Use linking. The use of contextual links leading from one resource page to another is one of the brightest examples of internal optimization, which is not difficult to perform on your own. Many well-known sites, including Wikipedia, work on this principle.

Conclusion

This step-by-step instruction on site optimization does not end there. It is also worth taking care of the absence of duplicates, optimizing the sizes of scripts and images that reduce page loading speed and eliminating broken links. Follow the site for updates.

Reading this article:

• Semantic core for the site - how to compose and apply
• Linking a site - how to do internal linking of pages

Thanks for reading: SEO HELPER | NICOLA.TOP