Internal site optimization - optimization of individual pages

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Internal website optimization, is based on optimizing the content and structure of individual pages. After carrying out all the necessary work, we get the total effect of optimizing the entire site. Over and over again, fastening the optimized pages of the site with links to each other. An overall positive result is achieved.

Therefore, in this article I decided to talk about optimizing a single page of the site. Since this is the most important aspect of promotion, both for a specific page and for the entire site as a whole.

The content of the article:

• Competent content and structure of the site page
• Create long content
• Try different types of content
• Reassign (update) old content
• Structure the content on the page
• SEO Basics Meta Descriptions and Titles
• Make your title catchy and clickable
• Place the main keywords near the top of the article
• Optimize content for voice search
• Do not hide page content from the user
• Conclusion

Internal website optimization is the competent content and structure of the website page

If you're neglecting the content on your site, you're taking the wrong approach to optimization. Content is another important ranking factor that sits at the top of the list. The content in the future can please you with nice backlinks and will not go anywhere.

The reason content is so important to SEO is common sense. Google wants you to create fresh content so it knows your site is active. Content keeps people on your site. This is the main signal to search engines that you provide relevant and useful information.

And let's focus on the obvious. This is where you place all your keywords! The latest Google updates have obviously changed the way keywords are used in content. But that doesn't mean that sites still don't rank for keywords.

Create long content

According to research, the average first page result on Google is 1900 words. Such content can be described as complex. Which took a lot of time and effort. It really is. Your content should be as long as possible to give it depth.

Longer content provides more value to your site visitors. It also gives you the space to target as many keywords as possible - intentional or unintentional.

Try different types of content

Variety is the main spice of content marketing. Different types of content or blog posts can serve different purposes. Creating your own video content is a mega idea! If you're in a blog posting routine, video tutorials are a great way to provide value to your audience and bring your content to life.

For example, watch this video on how to track your marketing campaigns: Video is public and linkable content, making it good for traffic and SEO.

And you can still enjoy the benefits of written blog posts (keywords, etc.). Just post the video on your blog.

Reassign (update) old content

This is your content and you can do whatever you want. This is not the only reason for changing the content. Sometimes content needs repurposing to keep it fresh.

For example, in the world of SEO, trends and events move fast. This means that content on SEO topics created years ago does not contain the most up-to-date advice. And you can change it into a different medium like infographic, ebook or slideshow.

Reusing old content allows you not to bury it, but rather to look at it with fresh eyes. In addition, Google still likes fresh and relevant content, not old and forgotten.

Structure the content on the page

Properly structured content is the key to successful promotion of an article in search results. When writing an article, you must follow the list of important points.

Heading h1 - can only be in the singular on the page. Good stuff, always has clickable content. Anchor links to accented text headings. It is also possible to organize a menu with content on third-party articles on the topic. Such content can be placed at the end of the article. Thus, you observe the linking between the important pages of the site.

Headings h2, h3, h4, h5, h6 - should be placed in descending order of important information.

For example:

More important information should be placed in the h2 heading. It defines a piece of text as an entry into the topic under consideration. If the topic has branches, then it is logical to use h3 subheadings. For the final passage of text, h3 - h4 is suitable. All titles can be combined.

Let's look at an example of a title sequence in one article:

1. The main stages of website promotion in search engines - H2;
2. Website technical optimization – H3;
3. Internal site optimization - H3;
4. External site optimization - H3;
5. How to promote a website in social networks - H2;
6. Promotion through VK - H3;
7. Website promotion on Twitter - H3;
8. Conclusion H4 or H2 – if relevant;

As you can see from the example, there is a sequence of topic disclosure. Thus, we get a well-structured article.

SEO Basics Meta Descriptions and Titles

The title and meta description of your post or page appear in search results. This is probably the first thing a person sees in the search results. The title and description create the first impression of your article. So, you want to make them good.

And although meta tags and meta description are not a direct ranking signal for search engines, they are of some importance. The reason for this is informative, which helps people decide whether to click on your result or not.

The way people interact at this point is called click through rate (CTR). It compares the number of people who click on the result and how many people see it. CTR is an important ranking factor.

Thus, you can and should optimize your title and meta description to improve your click through rate. This is an important indicator of the attractiveness of your site for users. If people don't click on your link in the SERPs, Google will notice. Subsequently, the site will be lowered in the ranking of search results for certain queries.

The title is also an important factor in your CTR. Research has shown that longer titles (up to 90-99 characters) have better click through rates. You need to make sure that your title contains the focus keyword. Google and Yandex want to know what your article is about, your title is the first answer to the question posed.

But keep in mind: The SEO optimized headline is not necessarily the most attractive. Thus, you need to find a middle ground where your title will be good for search engines and for your audience. (People will want to click on it and share it.)

Make your title catchy and clickable

You probably know what a viral headline is. However, this type of heading can seem a bit intense. It turns out there is a formula for creating a successful headline. Thanks to which you can get a significant increase in the audience to the site.

Studies of over 50 million article titles have shown. That headlines containing certain phrases have become more popular on the same Facebook. And even more. Emotional headlines also contribute to greater user engagement. There is an emphasis on human curiosity. Therefore, it is best to add a keyword or phrase exactly in the heading formula. A headline in a viral style will be useful for any article. But be careful...

It's important that your title and meta description really represent the content you've created. Otherwise, you will create a repulsive effect. For example, when you are looking for something, you click on the first result and it does not contain the necessary information that you need. You just go back and click on the next result. Thus, you will search for the information you need until you find it. Accordingly, remaining on the page that is useful to you. The page you stay on will rise in the rankings. Thus, we can conclude that if the information on your page is not the same, then it will simply go down in the search engine results.

Place the main keywords near the top of the article

Place them in a natural position, but as close to the start as possible. In this way, Google will receive a signal about the presence of the answer more clearly. This option of optimizing the text will help you get into the search engine results for the main queries.

If you explain in simple terms, then all the information in the article is presented from top to bottom. From the most important from the beginning to the middle. To less important from the middle to the end of the article. Where in most cases there is a standard "Conclusion" - certain conclusions or recommendations of the author.

Optimize content for voice search

The vast majority of modern people use voice search on their mobile phone. In fact, 22% mobile queries are voice searches. The importance of voice search is only growing.

Therefore, you need to think about what natural language people will use when performing a voice search. And add your colloquial phrases to the list of keywords. This will greatly improve the traffic to your site. A variety of user entries on the site, the key to successful promotion in the top Ps issuance.

Do not hide page content from the user

Don't play hide-and-seek or display content differently on the mobile version of your site. In other words, there should be no content hidden behind expandable sections, menus, or buttons. Now Google first considers the mobile version of the site, which should be exactly the same as the desktop one. If there are no matches, then your mobile version of the page simply will not get into the search for mobile results. This is a very important point to remember.

Conclusion

Yes, SEO is like trying to hit a moving target at the speed of light. But applying the skills behind those basics will allow you to land some solid hits. The key takeaway from this article is that there are proactive techniques you can use to improve a page's SEO, even if you don't have the technical skills.

Follow important metrics like links or content with simple methods and tricks. Think about your audience as well as search engines when working on your site. And don't forget to stay ahead of the curve by optimizing your content for mobile devices. Anyone can do these basic things.

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Thanks for reading: SEO HELPER | NICOLA.TOP