Create a custom label system
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Custom Labels is the key to understanding and understanding user needs. From the era of traffic to the era of "retention", the focus of enterprises has become how to effectively maintain existing users and maximize user LTV. Only through a deep understanding of the characteristics and differentiated needs of users, and on this basis, we can formulate a refined operation that varies from person to person to meet the needs of different users.
You should have a prior understanding of what custom labels are and what they do from the history of custom labels in enterprise applications. This article will introduce you to the custom tag system, its hierarchical structure, and the six specifications that define custom tags.
The content of the article:
- Understanding the Custom Tag System
- Hierarchy of the custom tagging system
- Six specifications for defining custom labels
Understanding the Custom Tag System
The custom tag system is actually a set of tags. It is user-centric and combines tags from different perspectives to help us quickly and comprehensively understand users from certain aspects and form a comprehensive user experience.
Hierarchy of the custom tagging system
Currently, the main architectures of custom tags are hierarchical, and sets of tags across different business departments and scenarios are summarized through a tag classification hierarchy.
According to the different needs of enterprises, the custom label system is usually divided into several categories, and each category is divided into layers. When creating a custom tag system, we only need to create a lower level custom tag that can be mapped to a top level custom tag.
An example of a custom tagging system
When classifying custom tagging systems, we generally follow two important principles:
- Principle 1: Focus on the user. Because a custom tag is intended to describe a user, only the user can be the subject of a custom tag.
- Principle 2: Classify based on business scenarios. If the user tagging system is the angle from which we observe users, then the choice of angle should be based on various work scenarios. The specific classification of custom tags into categories should be based on a consideration of usage scenarios and relevance.
When we develop a classification of the entire user labeling system, we need to understand that the organization and development of various classifications really means choosing a user observation point of view. From what angle to look? The answer is from a business point of view.
In the enterprise, we must observe from a business point of view:
- What are the behavioral characteristics of product users? How are things in each segment of the business?
- What interests and preferences do users show for the product? In what scenarios?
- How are user transactions going in different companies? Are there features...
Typically, different classifications are organized based on user behavior and product preferences, with additional divisions combined with user behavior paths such as registration and browsing.
Six specifications for defining custom labels
Custom labels and their systems are open to the general use of all business units, so it is very important to unify the specification of custom labels within the enterprise. I summarize the following 6 basic norms.
Specification 1: Label Name
Tag names should be intuitive and precise so that people can understand at a glance what they are referring to.
Specification 2: Tag type
Label types can generally be divided into static labels, dynamic or fact labels, statistical labels, rule labels, and data mining labels.
Specification 3: Calculation Rules
Clearly describe the label calculation rules to help users understand if this is consistent with their knowledge.
Specification 4: Label value
The value type of tags is related to how to use those tags and whether to support secondary calculations.
Specification 5: Planning method
How do tags perform calculations? How often? When are they calculated?
Specification 6: Label Permissions
Different business roles, who will manage the tags and who will use the tags, whether they need clear permissions.
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