Creative web design trends

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Creative web design trends - A fascinating thing in website design is that it is constantly changing. The evolution of design technologies allows designers and engineers to continue to experiment and innovate, delivering a better and more user-friendly user experience. The following is a selection of creative web design trends for reference only.

The content of the article:

• 6 creative trends in web design
• Design Principles for Creating a High-End Corporate Website
• How to plan a plan before creating a corporate website
• Professional web design

6 creative trends in web design

1. Layout that breaks the frame

In the last few years, immutable web layout has become tedious. Fortunately, the advent of technologies such as Flexbox and CSS Grid has made layout design more flexible, giving designers and engineers a wider range of influence. This year we will see more websites breaking the usual rules of "symmetry" and "order". However, the general principle that remains the same is that content should be the focus of design. Content is flesh and blood and the main reason people visit a website. Therefore, the scale of the design must be taken into account.

2. Minimalistic appearance, colors dance

Color, as an important element for expressing individuality, was dropped when the minimalist style became popular. However, since last year, large-scale gradient color blocks seem to be making a quick comeback. Instagram, Asana, and Stripe are changing the brand vision with rich colors and gradients. The main tone, chic colors and smooth gradients will be popular this year, in addition, the post-production image with duotone (duotone) may be in the trend this year. Designer Sarah Hutto predicts that this year will be very "whimsical", expecting bright colors to stimulate people's visual senses.
Compared to the bright and light colors of the previous two years and the aforementioned bright colors, more and more websites are choosing black as their primary color. Stand out in a world of glitter.

3. Gorgeous and practical dynamic effects

Dynamic effects play a key role in modern web design and there are no signs of going out of fashion this year, but they will be used more widely. Appropriate dynamic effects are useful for highlighting key points and capturing attention. Dynamic effects generated by SVG and CSS are expected to increase significantly this year, but designers must consider the brand or content connotation and the meaning of each dynamic effect.

4. "Micro-interaction" that creates small surprises

Micro-interactions will also become more and more popular in web pages, such as when the mouse moves, clicks on various parts of the web page, such as buttons, and while scrolling, detailed changes appear in a timely manner, which can also have a key point hint function. Of course, as with dynamic effects, designers also need to understand the meaning and magnitude of "movement" so as not to add to the fuss.

5. Combined content with virtual reality technologies

The topic of virtual reality has been hot from last year to this year, and tech giants' investment in virtual reality shows no signs of abating, especially Facebook will spend $3 billion on virtual reality research and development next year. It can be foreseen that the technology will become more mature, and more and more media or brands will use virtual reality technology to create more immersive experiences for people.

6. Parallax Scrolling Design

It can be said that parallax design has become a major breakthrough in web design in recent years, and it is also highly regarded. Parallax scrolling is designed to make layered backgrounds scroll at different speeds to form a 3D motion effect that gives the viewer a unique visual experience.

Design Principles for Creating a High-End Corporate Website

1. Consider user experience, the concept of user priority

Whenever before you start building your homepage. In the process of design or development, there is one supreme criterion of action to keep in mind, namely that in order to improve the user experience, the user must come first.

2. Familiar with the overall design process

Pay attention to the word "whole". Web design sometimes overlaps with graphic design, which is why different design schools are sometimes very similar. This is why being a web designer who takes pride in their work also requires some general knowledge of the basic design process. This includes the following principles:

1. ColorA: Color is the core of web design, which contributes to building the design theme. In addition, it has a psychological effect, meaning that color can influence how website visitors perceive the user experience of the site.
2. Direction: direction refers to the visual direction of movement of website visitors when they browse the website. Movement includes the correct use of depth, color, hierarchy, form and line. Orientation tool includes view angle, distance, and direction of view.
3. Balance and Proportion: It refers to the stability and balance of vision. There are two types of proportions: symmetrical and asymmetrical. Proportion is often used to emphasize important elements, thus completing the flow of information.

3. Start planning, define features and aim

Whatever you do, you must plan. When planning, you should determine the nature of your website, provide content and target audience, and then set the scope according to your own software and hardware conditions. The characteristics of the Internet are timely, fresh, rich and alive, which are the conditions for attracting all Internet users. If the conditions are strong, you can make your website a comprehensive source of information in accordance with the above principles. If that's not enough, it will become a one-way provider. In addition, special issues or topics can be highlighted to additional target audiences.

4. The home page is the most important

The most important thing is the home page of a site because it is the first impression of others when they recognize the site. If it is a newly opened platform, it is best to give a brief description and recommendations on the nature and content of this website on the first page so that others can decide if it is worth continuing to visit.

It's best to have clear category options on the front page and try to be as user-friendly as possible so that visitors can quickly find the topics they need. In design, it is best to adhere to the principle of cleanliness and freshness.

First, if not necessary, try not to post large graphic files or add unsuitable programs, because this will increase the loading time and cause the viewer to become impatient; secondly, the screen should not be scattered too randomly, because the viewer will not find anything. Remember, the first page of failure will turn many off, so don't be careful.

5. Avoid technology abuse

Technology is a fascinating thing, and many people enjoy using it. First, when using technology, you must consider the transmission time and not become a heavy burden for others to watch; secondly, the technology should be consistent with the nature and content of your own website and not reproduce a lot of irrelevant technology. One of the most common technical applications is using javascript to write a selection function so that text can be dynamically displayed in the bottom column of a window. This method looks cool, but it's easy to hide the original position. The address and transmission status display function will cause inconvenience to the user. It's best not to use too much variety and complexity.

6. Pay attention to real-time updates and maintenance

Do not forget that everyone wants to see the new, and no one is interested in outdated information, so the information must be timely. Some sites have not been updated for six months, which is like a puddle of stagnant water. If you want to manage a website in real time, in addition to paying attention to the content, the information must be updated daily.

The author suggests that you might do a little refresh of the page's design from time to time to keep it fresh. Finally, the issue of post-event maintenance and management needs to be considered. Writing a HomePage is easy, but maintaining and managing it is more difficult, and its work is often repetitive and inflexible. Personal websites are relatively easy to maintain and manage, but corporate websites not only speed up the transfer of the home page, but also allow users to decide whether to continue browsing.

How to plan a plan before creating a corporate website

1. Contact the customer to make a plan. When the website building company starts work on the website, it will make sure to enter into a mutual agreement with the customer and submit the first draft of the website design to the customer for acceptance, this process depends on the style and theme of the website. What style of design, and further communication and review of the design of the website.
2. Before formulating a plan for creating a website, in accordance with the needs of the client, develop a plan corresponding to the creation of a website. First, determine the structure and contact the customer, such as the general format of the website creation service and the theme of the website creation. The website production company must also conduct a series of comprehensive assessments of the website building requirements put forward by the clients in order to create a website that meets the requirements of the clients.
3. To sum up the process of building a website, we must first analyze our user groups and then formulate detailed strategies for positioning the website. Next, we need to know how to choose the right interface design aesthetic for the website industry and integrate those details into the future.
4. Site is being created:
   1. An application for a domain name, if there is a domain name user, is not required.
   2. Buying a site or site server.
   3. Both parties cooperate in submitting registration information for the official registration of the website.
   4. The website building company will release the first draft of the planning and design for confirmation or correction and modification by the customer.
   5. After confirming the design, proceed to create the front-end of the website.
   6. Website functionality development.
5. How to customize the website background, front-end and usage are all taken into account, the characteristics of simplicity and popularization. Once the frontend development is complete, it's time to create the background program. Nowadays, programmers create background programs based on what designers and front-end engineers have done.
6. Do a good job of updating and maintaining the website daily:
   1. The site creation company performs daily maintenance, including ensuring the normal operation of the site. As well as training and guidance for customers when they cannot be used normally.
   2. Advise customers on self-service at a later stage of the website.

Professional web design

In addition to corporate design, digital magazines must have strong content support. The header is the foundation of a website. It should be attractive, simple and understandable for users at a glance. Clear typography and an easy-to-read headline are a must. Next, I will tell you about professional web design, I hope it will help you.

More and more websites and blogs are becoming more and more professional, from operation to overall design. In order to give people professional visuals and experience, some websites will adopt digital magazine style design. As with all print design, there are "best practices" for digital magazine style web design. In general, a well-designed, professional-looking ezine website should have the following characteristics.

1. Clear and visible brand design

It is obvious. Printed magazines usually have a strong corporate identity. With the help of brand design, some emphasize authority, and some emphasize individuality. To a large extent, branding is designed to stand out from the competition. The same goes for digital magazines.
There are many ways to make a brand stand out and content is a very important part of it and the visuals and experience cannot be ignored. Take, for example, the famous tech digital magazine Wired. The unique LOGO, black and white, is integrated into the website design of the entire digital magazine, echoing the LOGO and the brand itself.
The colors and design elements of the brand run through the design of the entire digital magazine website, naturally reinforcing the concept of the entire brand.

2. Captivating headlines

In addition to corporate design, digital magazines must have strong content support. The header is the foundation of a website. It should be attractive, simple and understandable for users at a glance. Clear typography and an easy-to-read headline are a must.
Take a look at the front page design of a UX magazine and you'll see what I mean. The title font is a gorgeous font that contrasts sharply with the body text. When it comes to headline text, you also need to think about polishing your headline text to make sure it really grabs attention.

3. Hierarchical navigation

While the basic navigation design is built for simplicity, the emphasis on professional websites still calls for more or less layers of navigation bars. On the one hand, such digital magazine sites tend to contain a wide variety of articles and extensive archives, and on the other hand, such navigation may seem “professional”.
Whether you are using a CMS like Wordpress or building your own website, you can use this navigation. In Wordpress it's convenient to add tags and custom categories, and when there are more categories, you can use a dropdown menu, but no matter how you style it, try to make the user experience as smooth as possible.

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• Corporate web design details
• Website usability design, how to create a website with high usability design?

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