Website usability design, how to create a website with high usability design?

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How to create a website with high usability design? In the process of creating a website, we always think about how to make the whole structure of the site search engine friendly, but in real testing we often overlook the problem: the simplicity of the website design.

Simple understanding: this is how to provide potential visitors with a user-friendly and accessible website, thereby improving the conversion of corporate products.

So, website usability design, how to create a website with high usability design?

The content of the article:

• 1. Visual Marketing Zone
• 2. Check the code
• 3. Site map - rationality
• 4. Mobile considerations
• 5. Continuous click

1. Visual Marketing Zone

When designing the usability of a website, our first choice falls on looking at the website's visual merchandising attributes, such as:

1. Propaganda discourse

We need to sensibly place a corporate brand or call to action on the website in a suitable position, for example: below the navigation on a banner website, describe our products in one sentence.

2.HD pictures

In usability design, we place more emphasis on the use of high-quality images, which are an effective magic weapon to attract users to stay on the page for a long time and create a low bounce rate.

3. Site structure

When it comes to website structure design, we are more interested in search engines. In addition to allowing users to quickly browse and determine their location, we also need to allow the Google and Yandex spiders to intelligently transfer page weight.

4. Site search

We often don’t pay enough attention to search on the site, so it’s quite difficult to provide users with a quality experience. This is a big challenge for website usability design. Therefore, you need to pay attention to the search for common connected words.

2. Check the code

While emphasizing the usability of a website, we should also take into account the physical access to the page, such as: the smoothness of opening certain pages, the presence of freezes, and when the amount of website data is relatively high, a large number of concurrent access and retrieval delays in long-term access to pages.

Therefore, when we design the usability of a website, we need to think carefully about: website code optimization.

Try to avoid heavy use of JavaScript and CSS styling, and at the same time avoid using flash as a single, full-blown module.

3. Site map - rationality

We know that a sitemap is generally divided into three versions:

1. XML version.
2. HTML version.
3. TXT version.

In fact, in these three versions, each version has its own positive effect. In terms of ease of use of design, we often ignore the use of the HTML version, especially for sites with a very complex website structure.

Here we usually assume that using this version, given the clear logical structure of the website, can effectively and quickly determine the needs of visitors.

4. Mobile considerations

When we try to talk about the usability of a website, we theoretically cannot get rid of considering the mobile user experience, here we need to pay attention to the following:

1. Page opening speed from mobile should be controlled within 1.5 seconds as much as possible.
2. Page fonts and corresponding function buttons on mobile should be relatively user-friendly, not unfavorable to work with.
3. Uniformity of mobile page URLs, preferably responsive design.

5. Continuous click

When we think about persistent clicks on a website, we need to think about how to delay the visitor's time on the page. At this time, we can fully use the website's heatmap data for a certain period to set up an appropriate remediation plan, such as:

1. Pay attention to areas frequented by visitors and see what type of content the other side is in.
2. Check which column pages have relatively high heatmaps for clicks.
3. Check the thin access area of the page to see if you have more content to take advantage of.

Reading this article:

• Creative web design trends
• Requirements and principles of corporate website design

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